After hitting a low point in 2009, U.S. logistics costs as a percentage of GDP rose by 10 percent last year. Unfortunately, that's no cause for optimism: prospects for further business growth are uncertain indeed.
Despite a sputtering economy, U.S. business logistics costs managed to rise in 2010. And it wasn't just a slight rise, either. Logistics costs last year amounted to US $1.2 trillion—an increase of $114 billion, or a 10.4-percent hike over 2009's total.
Those were among the findings detailed in the 22nd Annual "State of Logistics Report," titled Navigating Through the Recovery. Because it's the longest-running study in the field, the report provides an accepted measure for quantifying the size of the U.S. transportation market and the impact of logistics on the U.S. economy. Rosalyn Wilson, a senior business analyst at Delcan Corporation in Vienna, Virginia, USA, produces the report under the auspices of the Council of Supply Chain Management Professionals (CSCMP) and with support from Penske Logistics. (For more about the report, see the sidebar.)
Article Figures
[Figure 1] U.S. logistics costs as a percentage of GDPEnlarge this image
Thanks to that $144 billion increase, the report's benchmark industry ratio—U.S. logistics costs as a percentage of nominal gross domestic product (GDP)—reached 8.3 percent in 2010. That represented a notable increase from the previous year's figure of 7.8 percent, which was the lowest point ever recorded in the 30 years that logistics cost data have been collected. (The report was first issued in 1989, but the first edition included data dating back to 1981.) Figure 1 shows logistics costs as a percentage of GDP for the most recent 10-year period.
Historically, a ratio of logistics costs to GDP below 10 percent signified that U.S. logistics managers were doing an effective job of controlling costs and efficiently moving and storing goods. The all-time low in 2009, however, largely stemmed from the decline in goods production rather than from any improvement in efficiency. In other words, logistics costs dropped to such a low level not because supply chain managers were doing a better job than before but because there simply was much less freight to handle.
The subsequent rise in 2010 logistics costs resulted primarily from increases in transportation and inventory carrying costs, two key elements of the total business logistics cost calculation (see Figure 2). Both of those categories rose by more than 10 percent above 2009's levels.
Although it might be tempting to believe that 2010's higher costs are cause for optimism, that's really not the case, according to Wilson. Instead, she says, current conditions make the economic outlook for 2011 questionable. "The underlying pieces are not falling into place to support anything more than weak growth," she wrote in the report.
Inventory costs on the rise
The report breaks down overall logistics expenditures into three major components: inventory carrying costs, transportation costs, and administrative costs. One of the biggest jumps was in inventory carrying costs, which reached $396 billion in 2010—a 10.3-percent increase from 2009. The main reason for that overall increase was the higher cost of taxes, obsolescence, depreciation, and insurance. These amounted to $280 billion, a hike of 15.4 percent from the previous year. Higher inventory levels also contributed to this increase, according to Wilson.
Business inventories (which includes agriculture, mining, construction, services, manufacturing, and wholesale and retail trade) swelled in all but the second quarter of 2010. Quarter 2 experienced a slight dip because mounting inventories caused some retailers to postpone replenishment orders. By the end of the year, however, inventories were at the highest point since the third quarter of 2008. The average investment in all business inventories increased to almost $2.1 trillion in 2010, a jump of $199 billion (see Figure 3).
Even though inventory holdings were up, the inventory-to-sales ratio of 1.25 for 2010 was down slightly from 2009, as companies tried to more closely match stock levels to sales (see Figure 4). They were not always successful, however. Despite optimistic sales outlooks for the holiday shopping season in 2010, stocks did not move, and in the last half of the year inventories accumulated.
It is interesting to note that in late 2007, at the start of the downturn, the inventory-to-sales ratio was 1.26. It skyrocketed to 1.48 in early 2009, but by the end of the year had fallen back to 1.27.
Meanwhile, the commercial paper rate, which reflects the interest businesses pay to borrow short-term capital, reached near-historic lows. The paper rate for 2010 fell to a mere .20 percent, down from .26 percent in 2009. When the value of inventory was multiplied by the paper rate, it resulted in just $4 billion of interest. That's $1 billion less than the previous year.
The final component of inventory carrying costs—warehousing expenses—totaled $112 billion in 2010, down 6 percent from the $119 billion reported for 2009. That decline occurred because excess capacity in the commercial warehousing market resulted in "aggressive pricing" for tenants even when inventory levels rose, Wilson noted. A doubling in the average size of distribution centers in the past 10 years and the trend toward optimizing transportation and distribution patterns have reduced demand for facilities, adding to the excess capacity, she said.
Transportation costs jump
Transportation, the second major component of U.S. logistics costs, witnessed a 10.5-percent spike in 2010. Transportation costs totaled $768 billion in 2010, up from $695 billion in 2009. Higher freight volumes, fuel surcharges, and in some cases, rate hikes pushed transportation costs up across all modes. As a result, transportation accounted for 5.2 percent of overall
GDP in 2010, but that's still below the historic norm
of 6 percent.
Yet the increase in transportation costs did not necessarily translate into a strong year for transportation companies. For example, trucking, which accounts for the majority of shipments in the United States, did not fare well even though revenues increased somewhat. Intercity motor carriage hit $403 billion in 2010, compared to $368 billion the previous year, and local motor freight reached $189 billion, up from $174 billion. Overall spending on trucking services in 2010 amounted to $592 billion, a $50 billion increase from the prior year.
In spite of these increases, the trucking industry struggled to cover its operating costs. For example, much of the increase in motor carriers' revenues was attributable to fuel surcharges, but those additional dollars did not cover the carriers' added fuel expenses, Wilson said. Additionally, shipment volumes remained volatile, and the market in 2010 still contained some excess capacity despite a spate of carrier bankruptcies. Indeed, truck capacity has dropped by 16 percent since 2006 as motor carriers have exited the marketplace. Yet despite the loss of capacity, rates stayed "stubbornly" flat for most motor carriers, according to the report.
As for the other modes, taken together airlines, railroads, freight forwarders, water, and pipeline movements accounted for some $168 billion in spending in 2010, a 10-percent hike over 2009's $146 billion.
Railroads did particularly well. In fact, rail freight revenue leaped 21.8 percent, rising from $50 billion in 2009 to $60 billion in 2010. The 7.3-percent increase in car loadings and the 14.2-percent uptick in intermodal shipments recorded last year represented the largest annual percentage increases since 1988, the earliest year for which comparable data exist. Along with the higher volumes, the railroads also succeeded in raising rates, bumping up revenue per tonmile from 2.84 cents to 3.33 cents.
Shippers spent $33 billion on domestic and international water transportation in 2010 compared to $29 billion in 2009. Despite overcapacity, ocean carriers were able to extract price increases from shippers. That changed a little more than halfway through the year when some carriers began offering low spot rates in the trans-Pacific trade. As the industry continues to introduce new and larger container ships, overcapacity will remain an issue. Rates and tonnage for inland waterways shipments were fairly flat while a rebound in steel production boosted Great Lakes shipping by 23.3 percent over 2009.
Oil pipelines generated $10 billion, the same amount as in 2009. The airfreight industry took in $33 billion in 2010 compared to $29 billion in 2009. The first half of 2010 was "great" for the air cargo industry, Wilson said, because companies were waiting to see how business fared before placing orders, and they were willing to pay for the upgraded service to move last-minute shipments to replenish shrunken inventories. That boom didn't last long, though, and by midyear even specialized technology items were being moved on ships again.
Non-asset-based providers tend to be better off during a slowdown, Wilson said. Freight forwarders fared well until about halfway through 2010, when they struggled along with the rest of the industry, she noted. For the year, however, that segment garnered $32 billion versus $28 billion in 2009, a 15.4-percent increase.
Aside from inventory carrying and transportation costs, two other factors figure in Wilson's computation of business logistics costs. Shipper-related costs, which include the loading and unloading of transportation equipment as well as traffic department operations, were up 2 percent from the previous year. Administrative expenses—which are computed by a generally accepted formula that takes the sum of inventory and transportation costs and multiplies it by 4 percent—increased by 10.4 percent.
Continued pessimism
Although the report's overall results seemed to indicate some signs of improvement in 2010, preliminary data from this year suggest that the direction of the economy remains unclear. Indeed, at the time the "State of Logistics Report" was released in June, preliminary economic figures for 2011 gave some reason for concern that the economy was not fully recovering. U.S. unemployment was rising again, and new factory orders had dropped. "The recovery is very atypical of previous recoveries in the United States," Wilson said. "The economy has not quickly returned to previous growth levels."
With the economy sputtering, freight shipments have flattened since March 2011 and actually declined in May 2011. Although some experts are still calling for the economy to strengthen during the remainder of the year, Wilson's view is that that the business conditions appear to be stalling. "Key indicators show that the economy is beginning to unravel in some sectors," she wrote in the report. "It has been close to two years since the recession was pronounced over, and for many Americans, things have not improved."
Given that troubling outlook, Wilson said, shippers and carriers are sure to face challenges for the remainder of 2011. She is convinced that shippers and carriers need to build stronger relationships so that they can ride out the current turbulence together. Still, despite the uncertainty over the future, she believes that innovative companies will be able to successfully navigate the difficult business conditions ahead.
About the "State of Logistics Report"
For more than two decades, the annual "State of Logistics Report" has quantified the size of the U.S. transportation market and the impact of logistics on the U.S. economy. The late logistics consultant Robert V. Delaney began the study in 1989 as a way to measure logistics efficiency following the deregulation of transportation in the United States. Currently the report is authored by Rosalyn Wilson, a senior business analyst at Delcan Corporation in Vienna, Virginia, USA, under the auspices of the Council of Supply Chain Management Professionals. This year's report was sponsored by Penske Logistics.
CSCMP members can download the complete 22nd Annual "State of Logistics Report" at no charge from CSCMP's website at https://cscmp.org/memberonly/state.asp.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.