While controlling costs still remains important to most sourcing and inbound logistics organizations, their top priority is now shifting toward ensuring uninterrupted supply, according to the third installment of the multiyear “Logistics 2030—Navigating a Disruptive Decade” study.
Produced by researchers at Auburn University’s Center for Supply Chain Innovation, the study uses surveys, focus groups, and research to investigate the challenges facing supply chain organizations during the 2020s. Each year, the study focuses on a different area of the supply chain, with this year’s edition addressing strategic sourcing and inbound logistics.
Sourcing’s shifting focus
On the sourcing end, rising demand and constrained supply has sourcing and procurement professionals reassessing their long-held focus on driving down costs. Not so long ago, companies pursued a policy of single sourcing in an attempt to reduce product variation, speed up the contracting process, and lower administrative costs. Now, 67% of survey respondents see increasing sourcing flexibility—or the ability to quickly and easily switch from one supplier to another—as one of the big areas of focus for the 2020s.
One focus-group participant said, “Maybe the model ahead is one where there’s an affordable level of contingency planning around local sources that results in security of supply and affirmation of supply.” Indeed, 80% of survey respondents anticipate that domestic sourcing will increase in the next 10 years.
Survey respondents also anticipate that companies will take a more robust approach to supplier relationship management. More than 70% of survey respondents say they expect that developing new supplier partnerships will be a key focus area for sourcing and procurement in 2030, up significantly from the 47% who say it is a priority today. Likewise, 50% of respondents say that enhancing supplier relationships is a key focus area for their sourcing and procurement departments today, but 72% expect this to be a priority by 2030. The tactics used for supplier relationship management will also shift. Today, less than 40% of respondent embed a company representative with suppliers. By 2030, that number should increase to more than 60%, according to survey respondents.
Inbound logistics under stress
Even after securing key components and supply, companies face numerous obstacles before they get those materials in hand. All aspects of the logistics network are currently besieged by capacity constraints, congestion, declining service, skyrocketing rates, and labor shortages. And “Logistics 2030” survey respondents don’t anticipate that these problems will dissipate any time soon. Instead, they expect that their top three concerns leading up to 2030 will remain workforce availability (81%), inbound capacity constraints (70%), and volatile freight rates (65%).
It’s perhaps not surprising then that 89% of survey respondents report that their company now consider inbound logistics to be an organizational priority. As a result, 77% of respondents expect to see an increase in corporate funding and resources to manage and monitor their transportation and logistics partners.
Respondents indicate that they are pursing a variety of strategies to deal with these logistics stressors, including consolidating shipments (83% of survey respondents), building long-term partnerships with transportation carriers (82%), and investing in warehouse automation (73%).
While it may be tempting to blame the Covid-19 pandemic for the shift in strategic focus found by the report, there are a lot more factors at play, says the lead author Rafay Ishfaq, associate professor of supply chain management at Auburn University. “I think there are a number of long-term trends, especially around global sourcing, capacity, and infrastructure that transcend recent supply chain dynamics,” says Ishfaq. “Certainly, Covid accelerated these trends and ruptured the underlying fissures; which makes this year’s study all the more interesting.”
This year’s research was based on more than 275 survey responses and six focus groups. Half of the participants work for companies with revenues over $1 billion. In addition to Auburn University, the research is supported by the industry associations Council of Supply Chain Management Professionals and NASSTRAC as well as Agile Business Media (which publishes DC Velocity and CSCMP's Supply Chain Quarterly), and the global consulting company KPMG. The report can be purchased on the CSCMP website for $25. It is free for members.
J.B. Hunt President and CEO Shelley Simpson answers a question from the audience at the Tuesday afternoon keynote session at CSCMP's EDGE Conference. CSCMP President and CEO Mark Baxa listens attentively to her response.
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking today at the Council of Supply Chain Management Professionals’ (CSCMP) annual EDGE Conference, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer, they related all they had been doing for the company. “We told him that we were literally sitting our drivers and our trucks just for you, just to cover your shipments,” Simpson said. “And he said to us, ‘You never shared everything you were doing for us.’”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. This framework, according to Simpson, provides a roadmap for creating value and anticipating customer needs.
Framework for Excellence
J.B. Hunt created the above framework to help them formulate better relationships with customers.
The framework consists of five steps:
Understand customer needs: It all starts, according to Simpson, with building a strong relationship with the customer and then using the information gained from those discussions to build a custom plan for the customer.
Deliver expectations: This step involves delivering on the promises made in that custom plan.
Measure results: J.B. Hunt believes that they are not done when freight makes it to the destination. They also need to measure how successful they were versus what the customer expected from them.
Communicate performance: This step involves a two-way exchange, where J.B. Hunt walks the customer through their performance and gets verbal agreement on whether or not they have met the customer’s needs.
Anticipate new value: Here J.B. Hunt looks at what they are hearing from their customer today and then uses that information to derive what the customer may be looking for in the future.
Simpson said the most important part of the process is the fourth step, communicating performance (perhaps reflecting the piece that went wrong in that initial failed customer relationship).
Not only can this framework be used to drive excellence in a company, but it can also be adapted as a model for driving personal excellence, Simpson said. Instead of understanding the customer needs, the process starts with understanding yourself: what your strengths and interests are. This understanding helps drive a personal development plan and personal goals for the year, which can be measured and assessed. For example, each year, Simpson gives herself a letter grade on each of her personal goals and communicates her assessment back to her boss. She has also found it helpful to anticipate where opportunities lie beyond what she is personally doing.
Confronted with the closed ports, most companies can either route their imports to standard East Coast destinations and wait for the strike to clear, or else re-route those containers to West Coast sites, incurring a three week delay for extra sailing time plus another week required to truck those goods back east, Ron said in an interview at the Council of Supply Chain Management Professionals (CSCMP)’s EDGE Conference in Nashville.
However, Uber Freight says its latest platform updates offer a series of mitigation options, including alternative routings, pre-booked allocation and volume during peak season, and providing daily visibility reports on shipments impacted by routings via U.S. east and gulf coast ports. And Ron said the company can also leverage its pool of some 2.3 million truck drivers who have downloaded its smartphone app, targeting them with freight hauling opportunities in the affected regions by pricing those loads “appropriately” through its surge-pricing model.
“If this [strike] continues a month, we will see severe disruptions,” Ron said. “So we can offer them alternatives. We say, if one door is closed, we can open another door? But even with that, there are no magic solutions.”
Turning around a failing warehouse operation demands a similar methodology to how emergency room doctors triage troubled patients at the hospital, a speaker said today in a session at the Council of Supply Chain Management Professionals (CSCMP)’s EDGE Conference in Nashville.
There are many reasons that a warehouse might start to miss its targets, such as a sudden volume increase or a new IT system implementation gone wrong, said Adri McCaskill, general manager for iPlan’s Warehouse Management business unit. But whatever the cause, the basic rescue strategy is the same: “Just like medicine, you do triage,” she said. “The most life-threatening problem we try to solve first. And only then, once we’ve stopped the bleeding, we can move on.”
In McCaskill’s comparison, just as a doctor might have to break some ribs through energetic CPR to get a patient’s heart beating again, a failing warehouse might need to recover by “breaking some ribs” in a business sense, such as making management changes or stock write-downs.
Once the business has made some stopgap solutions to “stop the bleeding,” it can proceed to a disciplined recovery, she said. And to reach their final goal, managers can use the classic tools of people, process, and technology to improve what she called the three most important key performance indicators (KPIs): on time in full (OTIF), inventory accuracy, and staff turnover.
CSCMP EDGE attendees gathered Tuesday afternoon for an update and outlook on the truckload (TL) market, which is on the upswing following the longest down cycle in recorded history. Kevin Adamik of RXO (formerly Coyote Logistics), offered an overview of truckload market cycles, highlighting major trends from the recent freight recession and providing an update on where the TL cycle is now.
EDGE 2024, sponsored by the Council of Supply Chain Management Professionals (CSCMP), is taking place this week in Nashville.
Citing data from the Coyote Curve index (which measures year-over-year changes in spot market rates) and other sources, Adamik outlined the dynamics of the TL market. He explained that the last cycle—which lasted from about 2019 to 2024—was longer than the typical three to four-year market cycle, marked by volatile conditions spurred by the Covid-19 pandemic. That cycle is behind us now, he said, adding that the market has reached equilibrium and is headed toward an inflationary environment.
Adamik also told attendees that he expects the new TL cycle to be marked by far less volatility, with a return to more typical conditions. And he offered a slate of supply and demand trends to note as the industry moves into the new cycle.
Supply trends include:
Carrier operating authorities are declining;
Employment in the trucking industry is declining;
Private fleets have expanded, but the expansion has stopped;
Truckload orders are falling.
Demand trends include:
Consumer spending is stable, but is still more service-centric and less goods-intensive;
After a steep decline, imports are on the rise;
Freight volumes have been sluggish but are showing signs of life.
CSCMP EDGE runs through Wednesday, October 2, at Nashville’s Gaylord Opryland Hotel & Resort.
The relationship between shippers and third-party logistics services providers (3PLs) is at the core of successful supply chain management—so getting that relationship right is vital. A panel of industry experts from both sides of the aisle weighed in on what it takes to create strong 3PL/shipper partnerships on day two of the CSCMP EDGE conference, being held this week in Nashville.
Trust, empathy, and transparency ranked high on the list of key elements required for success in all aspects of the partnership, but there are some specifics for each step of the journey. The panel recommended a handful of actions that should take place early on, including:
Establish relationships.
For 3PLs, understand and get to the heart of the shipper’s data.
Also for 3PLs: Understand the shipper’s reason for outsourcing to a 3PL, along with the shipper’s ultimate goals.
Understand company cultures and be sure they align.
Nurture long-term relationships with good communication.
For shippers, be transparent so that the 3PL fully understands your business.
And there are also some “non-negotiables” when it comes to managing the relationship:
3PLs must demonstrate their commitment to engaging with the shipper’s personnel.
3PLs must also demonstrate their commitment to process discipline, continuous improvement, and innovation.
Shippers should ensure that they understand the 3PL’s demonstrated implementation capabilities—ask to visit established clients.
Trust—which takes longer to establish than both sides may expect.
EDGE 2024 is sponsored by the Council of Supply Chain Management Professionals (CSCMP) and runs through Wednesday, October 2, at the Gaylord Opryland Resort & Convention Center in Nashville.