West Coast ports to expand operations, tackle bottlenecks
As government leaders and the private sector attempt to address supply chain problems, industry experts say delays, disruptions will last well into 2022.
Supply chain challenges and product shortages remain in the spotlight, with government and private-sector officials taking steps this week to alleviate the strain on West Coast ports.
Representatives from the Biden administration met Wednesday with officials from the ports of Los Angeles and Long Beach, trade unions, and private companies to address the problems, saying the ports will move toward 24/7 operations to help speed the flow of goods through the Southern California gateways, which serve as the point of entry for 40% of shipping containers to the United States. Both ports took steps in September to expand operating hours, with Long Beach maximizing night operations and Los Angeles expanding weekend operating gate hours, and officials there say they are working with supply chain stakeholders to expand further.
The Port of Los Angeles will host a press conference at 10 a.m. Pacific Time/1 p.m. Eastern Time today to discuss details of the expansion plan.
Industry trade groups applauded the efforts Wednesday, but pointed to a slew of problems plaguing the supply chain, including a labor crisis that has been building throughout the pandemic. In a statement Wednesday, the Consumer Brands Association, which represents the consumer packaged goods industry, said today’s higher prices and supply chain bottlenecks are symptoms of the labor shortage in the United States. Consumer Brands President and CEO Geoff Freeman listed steps to alleviate the problem, including financial incentives for recruiting truck drivers, temporary visas to bring in workers to fill employment gaps, and “if needed, targeted use of the National Guard to relieve significant supply chain congestion.”
“We cannot ignore the warning signals of higher prices and reduced availability,” Freeman said in a press statement. “While our problems will not be solved overnight, with the administration’s engagement we are on a clearer path to tackling the supply chain crisis from every angle.”
The U.S. Chamber of Commerce echoed those sentiments, emphasizing corporate efforts to speed the flow of goods to shelves. Walmart, Target, FedEx, UPS, Samsung, and The Home Depot were among the companies at the White House Meeting Wednesday that have agreed to use the expanded hours on the West Coast to move more cargo off the docks.
“American companies are stepping up to combat the bottlenecks and delays and this will make a crucial difference as we seek to tackle this problem head-on,” Suzanne Clark, U.S. Chamber of Commerce president and CEO, said in a prepared statement. “This supply chain crisis is hurting businesses and consumers alike, leading to inflation and shortages of key supplies. Coupled with massive labor shortages, this is a major threat to our fragile economic recovery and long-term competitiveness.”
The degree to which West Coast port efforts will help alleviate supply chain pressures remains to be seen. In the meantime, other experts say the delays and disruptions caused by tight capacity, rising prices, a lack of labor, and accelerating consumer demand are likely to last well into 2022.
Alan Holland, CEO of intelligent sourcing solutions provider Keelvar, said earlier this month that the problems extend well beyond U.S. borders as shippers struggle with the higher costs of transporting goods. Companies that have strategic sourcing partnerships with transportation providers are in a better position when demand exceeds capacity, he said, leaving transactional buyers—those who typically rely more on spot market rates—at the end of the line. He said bulky goods such as furniture and home furnishings, as well as voluminous, low-value goods such as toys, will be among those in short supply through the holiday season.
“There’s a trust issue here,” Holland explained. “Where companies have decided to invest in partnerships and build mutual trust, those companies are getting their goods moved with greater certainty. Others who were tactical buyers … are suffering.”
Holland says he expects continued volatility beyond peak shipping season.
“[I think] it’s fair to say it will be close to 12 months, if not longer,” before there is any relief in the supply chain, he said. “Ahead of Chinese New Year, there won’t be any change in the situation; we can expect a lot of volatility.”
Zac Rogers, assistant professor of supply chain management at Colorado State University and a researcher for the monthly Logistics Manager’s Index (LMI), agreed, pointing to the high volume of goods moving through the supply chain since the summer of 2020—a situation that shows no signs of abating. The LMI gauges economic activity across the transportation and logistics industry, and has been tracking an extended growth run since the beginning of the pandemic. Consistent high transportation and warehousing costs coupled with tight capacity in both areas indicate a tough road ahead, he said.
“It seems like the supply chain is tired,” Rogers said in mid-September, commenting on the rapid growth in the channel since February of this year, in particular. “[Market conditions] are probably going to be tight for quite a while longer.”
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”