Diesel fuel prices will remain high, but—barring any major, unexpected disruptions in the crude oil market—dramatic price swings are unlikely for the time being.
In 1999, the average U.S. price of diesel fuel was about $0.50 per gallon wholesale and about $1.10 retail. So far in 2012, average prices have been about $3.00 per gallon wholesale and $4.00 retail. The biggest single factor in this increase has been the underlying price of crude oil. Increases in the price of crude have accounted for more than 80 percent of the rise in diesel prices.
Indeed, as Figure 1 shows, the correlation between diesel prices and crude prices over the past 20 years has been remarkable, reinforcing the expectation that suppliers will eventually pass on all price fluctuations, both increases and decreases, to customers. In short, if you want to predict diesel and gasoline prices, you need do no more than predict where crude prices will go—which, of course, is easier said than done.
Article Figures
[Figure 1] U.S. diesel price vs. underlying crude price (in U.S. dollars) 1994 to 2012Enlarge this image
[Figure 2] Light sweet crude oil prices (historical and futures)Enlarge this image
For the foreseeable future, diesel prices will be driven more by crude price movements than by downstream dynamics such as refinery-capacity utilization or supply constraints. Still, it's helpful to briefly examine the dynamics of diesel supply and demand.
U.S. demand for diesel is expected to continue to grow moderately—about 1-percent average annual growth projected for the next 20 years. Given such slow growth, demand is unlikely to be a major factor in diesel pricing. This growth rate is slightly lower than that expected for the economy as a whole because many large industrial users and some fleet operators will convert to cheaper natural gas. The growth rate also is slightly higher than that for gasoline (for which demand is expected to be flat) because federally mandated increases in fuel economy will impact gasoline demand.
U.S. refiners will be able to handle the additional volume required to meet this moderate growth in demand. Refineries have flexibility to change the percentages of diesel and gasoline they produce. Historically, they have maximized gasoline production because of the demand mix in the United States. If demand grows more quickly for diesel than for gasoline, refiners can adjust production to some extent without making significant additional investments.
Additionally, in 2011, for the first time in generations, the United States became a net exporter of refined petroleum products. In short, as domestic diesel demand grows, there will be sufficient domestic supply capacity to meet it.
Where are prices headed?
Enough diesel fuel may be available, but the question on everyone's mind, of course, is: At what price?
The New York Mercantile Exchange (NYMEX) West Texas Intermediate (WTI) futures strip is a month-by-month measure of the expected value of futures contracts on crude oil. Because these contracts are publicly traded, they represent the market consensus on what will happen to crude prices in the coming years.
As Figure 2 shows, the market does not currently expect dramatic swings in the price of crude, and therefore, the price of diesel. (As noted earlier, we can expect diesel prices for the most part to move in tandem with crude prices.) Obviously, the market could be wrong. Indeed, Figure 2 would have looked similar in 2000 or 2005. It's possible that the market may now be failing to account for unforeseen runaway demand in previously low-profile areas, economic crises, political events in the Middle East, or other surprises. When such unexpected events disrupt oil prices, they can potentially cause big disruptions in the price that carriers pay for diesel and in key forecasting variables, such as consumer incomes or inflation rates. That's why it's a good idea to have a supply chain strategy that can succeed even in the face of the unpredictable.
Assuming the forward market is correct, and there will be no dramatic price swings for crude oil, supply chain managers can expect a continuation of the trends of the last three to four years. For example, today's high diesel prices are making long-haul transportation of "heavier" products too expensive, so we should see continued pressure on companies to move production of low value-to-weight products closer to demand centers. Although U.S. natural gas will probably not stay as profoundly cheap as it is right now, it will continue to be cost-competitive with diesel in situations where it is a genuine substitute.
Finally, don't look for any price breaks; the recent significant increase in diesel prices is likely here to stay. Therefore, it's very unlikely that we'll see any significant, sustained reductions in trucking, rail, or ocean freight costs in the future.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.
2024 was expected to be a bounce-back year for the logistics industry. We had the pandemic in the rearview mirror, and the economy was proving to be more resilient than expected, defying those prognosticators who believed a recession was imminent.
While most of the economy managed to stabilize in 2024, the logistics industry continued to see disruption and changes in international trade. World events conspired to drive much of the narrative surrounding the flow of goods worldwide. Additionally, a diminished reliance on China as a source for goods reduced some of the international trade flow from that manufacturing hub. Some of this trade diverted to other Asian nations, while nearshoring efforts brought some production back to North America, particularly Mexico.
Meanwhile trucking in the United States continued its 2-year recession, highlighted by weaker demand and excess capacity. Both contributed to a slow year, especially for truckload carriers that comprise about 90% of over-the-road shipments.
Labor issues were also front and center in 2024, as ports and rail companies dealt with threats of strikes, which resulted in new contracts and increased costs. Labor—and often a lack of it—continues to be an ongoing concern in the logistics industry.
In this annual issue, we bring a year-end perspective to these topics and more. Our issue is designed to complement CSCMP’s 35th Annual State of Logistics Report, which was released in June, and includes updates that were presented at the CSCMP EDGE conference held in October. In addition to this overview of the market, we have engaged top industry experts to dig into the status of key logistics sectors.
Hopefully as we move into 2025, logistics markets will build on an improving economy and strong consumer demand, while stabilizing those parts of the industry that could use some adrenaline, such as trucking. By this time next year, we hope to see a full recovery as the market fulfills its promise to deliver the needs of our very connected world.