In a slowly reviving economy, U.S. logistics costs as a percentage of gross domestic product increased as rail and motor carriers raised rates. When the economy bounces back, shipment capacity rather than rates may be the big issue facing logistics managers.
Despite sluggish economic growth, U.S. business logistics costs continued to rise in 2011. Logistics costs last year amounted to $1.28 trillion—an increase of $79 billion, or 6.6 percent, over 2010's total. (All monetary figures in this article are in U.S. dollars.) Costs rose in large part due to increased truck and rail rates along with higher costs for warehousing.
Those were among the findings detailed in the Council of Supply Chain Management Professionals' 23rd Annual "State of Logistics Report" presented by Penske Logistics, titled The Long and Winding Recovery. The longest-running study in the field, the "State of Logistics Report" authored by Rosalyn Wilson provides an accepted measure of the size of the U.S. transportation market and the impact of logistics on the U.S. economy. (For more about the report, see the sidebar.)
To determine how efficiently supply chains are moving the United States' output of goods, the report compares logistics costs against the overall economy. In 2011, logistics costs as a percentage of nominal gross domestic product (GDP) rose to 8.5 percent in 2011, up slightly from 8.3 percent in 2010.
In the 1990s, as the nation's supply chain was shaking off the yokes of rail and truck regulation and bringing free-market processes to bear on the marketplace, a ratio in the single digits was hailed as a breakthrough in logistics productivity. Over the past three years, however, a low ratio has come to underscore a significant decline in shipping expenditures and transportation costs as shippers and carriers downshifted in response to a severe decline in economic activity. In fact, the lowest point ever recorded in the past 30 years was a figure of 7.9 percent in 2009 during the recession. (The report was first issued in 1989, but the first edition included data dating back to 1981.) Figure 1 shows logistics costs as a percentage of GDP for the most recent 10-year period.
About the "State of Logistics Report"
For more than two decades, the annual "State of Logistics Report" has quantified the size of the U.S. transportation market and the impact of logistics on the U.S. economy. The late logistics consultant Robert V. Delaney began the study in 1989 as a way to measure logistics efficiency following the deregulation of transportation in the United States. Currently the report is authored by Rosalyn Wilson, a senior business analyst at Delcan Corporation in Vienna, Virginia, USA, under the auspices of the Council of Supply Chain Management Professionals. This year's report was sponsored by Penske Logistics.
CSCMP members can download the complete 23rd Annual "State of Logistics Report" at no charge from CSCMP's website. Nonmembers can purchase the report for US $395 from CSCMP's online bookstore.
Carrying cost breakdown
The report breaks down overall logistics expenditures into three major components: inventory carrying costs, transportation costs, and administrative costs. Inventory carrying costs rose in 2011 to $418 billion—a 7.6-percent hike from 2010. Carrying costs reflect the amount of interest paid on inventory, the expenses for holding inventory in storage (taxes, obsolescence, depreciation, and insurance), and warehousing costs. (See Figure 2.)
The value of the nation's business inventories (which includes agriculture, mining, construction, services, manufacturing, and wholesale and retail trade) rose to $2.1 trillion last year, resulting in much of the increase in overall carrying costs. In her report, Wilson pointed out that U.S. business inventories increased in all four quarters of 2011 such that "inventory levels are now close to the levels that were experienced at the height of the recession, ending the year at the highest point since the third quarter of 2008." (See Figure 3.)
Although inventory levels went up, the interest rate that companies had to pay on that inventory decreased. To determine interest, the "State of Logistics Report" uses the annualized commercial paper rate, which reflects the interest that businesses pay to borrow short-term capital. The commercial paper rate in 2011 fell to the near-historic low of 0.09 percent from .13 percent in 2010. Hence the interest component of carrying costs totaled only about $3 billion.
Taxes, obsolescence, depreciation, and insurance rose 8.2 percent in 2011 to reach $294 billion. Wilson said the hike there was directly related to the growth in inventories. The final component of inventory carrying costs—warehousing expenses—totaled $120 billion in 2011, up 7.6 percent from 2010. That increase occurred because rents for warehousing space have gone up with the rise in inventory levels.
Although the value of inventory rose, the inventory-to-sales ratio (which measures the percentage of inventories a company currently has on hand to support its current level of sales) remained steady. The inventory-to-sales ratio stood at 1.27 at the end of 2011. This is a marked reduction from the high levels in 2009, when the ratio spiked to 1.48 as final sales dropped dramatically during the recession. (See Figure 4.)
The current ratio underscores retailers' success in keeping their inventories lean and requiring their suppliers only to deliver the product they need at that point in time, according to the report. Wilson said the ratio is likely to remain stable as retailers leverage better processes and increasingly sophisticated information technology to more accurately calibrate inventories with end-consumer demand.
Transportation costs rising
Transportation, the second major component of U.S. logistics costs, rose 6.2 percent in 2011. Transportation costs totaled $806 billion in 2011, up from $786 billion in 2010. Higher rates for motor and rail carriers along with those for forwarders were the contributing factors in the hike. As a result, transportation accounted for 5.8 percent of overall GDP in 2011, although that's still below the historic norm of 6 percent.
Wilson noted that trucking, the largest component in the transportation sector, exerted more control over rates than in past years. According to the report, truck rates increased by 5 to 15 percent in 2011. As the result of these rate increases, intercity motor carriage totaled $431 billion in 2011, compared to $403 billion the previous year, and local motor freight reached $198 billion, up from $189 billion. Overall spending on trucking services in 2011 amounted to $629 billion, a $37 billion increase from the prior year. The increase in spending was driven by the higher rates and not due to an increase in volume; with the exception of December, shipment volumes were flat for most of 2011.
Despite higher rates, the trucking industry struggled to cover its operating costs. Truckers dealt with increased driver pay, rising insurance premiums, high diesel fuel prices, and the need to purchase new equipment.
Railroads also were able to increase rates for their services last year. Rail revenue went from $60 billion in 2010 to $68 billion in 2011. Total carloads for the year increased 2.2 percent from 2010 to reach 15.2 million, while intermodal volume rose 5.4 percent to reach 11.9 million containers and trailers. Wilson noted that intermodal has recovered 84 percent of its 2006 volume, reflecting the strong growth in this area.
As for domestic and international water transportation, revenue dropped slightly from $33 billion in 2010 to $32 billion in 2011. Although rail and motor carriers were able to extract rate increases, ocean carriers were not able to do so, in large part because vessel capacity exceeded shipper demand for water movements. In fact, a decline in ocean freight demand—especially during what turned out to be a nonexistent peak pre-holiday shipping season—led to a relatively small gain in containerized volumes, the report said.
Oil pipelines generated $10 billion, the same amount as in 2010 and 2009. Revenue for the airfreight industry dropped slightly from $33 billion in 2010 to $32 billion in 2011. Wilson noted that extra capacity in the airfreight industry led to a decline in loads and downward pressure on rates. Freight forwarders, which include third-party logistics service providers, generated $35 billion in 2011, up from $32 billion last year.
Aside from inventory carrying and transportation costs, two other factors figure in Wilson's computation of business logistics costs. Shipper-related costs, which include the loading and unloading of transportation equipment as well as traffic department operations, totaled $10 billion in 2011. Administrative expenses—which are computed by a generally accepted formula that takes the sum of inventory and transportation costs and multiplies it by 4 percent—amounted to $49 billion.
Looming capacity problems
As for the future, Wilson said most economists have concluded that the economy will not recover at a faster pace. She expects that GDP will stay below 3 percent this year. When the economy does finally recover, Wilson said, shippers would likely confront reduced shipment capacity from motor carriers. Although railroads will be there with additional capacity to pick up some of the shipment demand, shippers should be prepared for fewer trucks, fewer drivers, and fewer trucking companies in the marketplace. "I urge everyone to begin making contingency plans for the day you cannot get a truck," she said.
This article includes reporting by Senior Editor Mark Solomon.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.