Projected economic growth has been significantly disrupted by recent major global events, such as Russia’s invasion of Ukraine and COVID containment lockdowns in mainland China. As a result, economic growth looks to be much lower than anticipated for 2022, with some large impacts for the freight market.
In the first quarter of 2022, strong U.S. imports and weak exports, fading government fiscal stimulus, and lingering supply constraints led to a -1.6% U.S. gross domestic product (GDP) growth rate. This quarterly decline was the first since the second quarter of 2020, when the world went into a short recession early in the pandemic.
As a result, S&P Global has updated its baseline economic forecast to reflect slower global and U.S. growth. However, we believe there will not be a recession in 2022. The forecast for 2022 U.S. GDP growth is now 2.4%, with global GDP growth of 3.0%. Neither of these are recessionary levels, yet growth is lower than forecasted prior to the Ukraine invasion.
Economic headwinds
Inflation remains an important headwind for the economy, as it dampens demand and increases operating costs. The U.S. Federal Reserve Board is raising interest rates to keep inflation closer to their targets. But a tighter monetary policy can’t immediately solve supply chain disruptions, just as it doesn’t shift spending from goods towards services.
However, the 40-year high in U.S. inflation will eventually see the impacts of the end to monetary stimulus. Figure 1 shows how the Consumer Price Index (CPI) and the CPI excluding the volatile food and energy prices have hit a 40-year high. However, Figure 1 also shows our forecast for declines in the CPI to come.
Growth this year, success in slowing inflation, and avoiding a recession will depend in part on supply resilience. There are positive factors at work to improve supply conditions and combat inflation which include rising labor force participation, investments to increase capacity and labor productivity, an easing of transportation bottlenecks, and diversification of supply sources.
In addition to inflationary pressures, the U.S. economy must also deal with the fact that the impacts of the Federal government pandemic stimulus payments have faded while the new stimulus from the 2021 Federal Infrastructure Investment and Jobs Act won’t likely begin to affect the economy until late in 2022. Our baseline forecast of 2.4% growth assumes the Build Back Better spending program will not further advance in Congress. It also considers seven increases in interest rates by the Federal Reserve Board, as it moves quickly to reverse monetary stimulus and focus on constraining inflation.
We also expect to see business fixed investment growth weaken to 5.8%, down from 7.4% growth in 2021. Import growth is also forecasted to slow substantially, averaging 7.2% in 2022 after a 14% growth rate in 2021. Exports are forecasted to increase slightly to 4.8% growth after experiencing a 4.5% growth rate in 2021. This leaves net exports as a negative contribution to 2022 GDP with export growth trailing import growth by 2.2%. Meanwhile the freight-intensive construction sector is forecasted to fall 1.3% in 2022, as declines in residential and commercial construction won’t be offset by the 4.4% increase in spending on highway and street construction from the new infrastructure bill.
The outlook for freight
The deterioration in the outlook for 2022 economic growth weakens the outlook for most segments of the U.S. freight market. And embedded in the weaker overall economic growth is a decline in volume demand for durable goods, a key element in truck and rail freight demand. Freight demand will weaken increasingly through 2022 with the progressive shift in consumer spending away from durable goods and back toward services.
There are a few freight segments that have an improved outlook for 2022 due to recent market disruptions, such as for those serving energy and agricultural export-related customers. Those are sectors of the U.S. economy that now see stronger demand for the U.S.-produced goods as direct or indirect substitutes for now-embargoed Russian exports or disrupted exports from Ukraine.
Overall, this new situation is a significant shift from the strong U.S. goods consumption growth that overwhelmed supply chains in 2021. This is not a return to the pre-pandemic 2019 composition of freight. Instead, it reflects a more risk-averse model for much freight in the economy with higher costs from increased operating and inventory carrying costs.
S&P Global Market Intelligence forecasts for the remainder of 2022 show the economy moving past the 2021 peak of trucking and air cargo demand growth, with inflation and shifts to services spending across the economy leading to “demand destruction” for some categories of freight demand. For example, we expect to see e-commerce growth slow and actually reverse in some categories (such as home exercise equipment and food for home delivery). Similarly, carriers serving the construction market will see softening demand as construction companies grapple with higher interest rates and lingering supply chain problems. Export-related freight transportation also faces multiple headwinds. Exporters are struggling to deal with capacity constraints for handling exports via rail and through seaports and a strengthening U.S. dollar, which makes some U.S. exports less price competitive in overseas markets.
As a result of efforts by carriers, intermediaries, and shippers, there is progress in shrinking the structural gap between freight capacity and goods demand. However, with higher fuel costs and higher wages, freight logistics costs for shippers won’t fall back to pre-pandemic levels. The higher transportation costs being passed through to consumers as part of goods price inflation will lead to lower sales volume growth.
The freight outlook varies by modal segment and customer base. For supply chain managers, the forecast outlook implies more opportunities to benefit from spot-rate declines, which may help offset fuel surcharge increases from carriers. Yet potential rate relief will remain limited with carriers facing the higher costs for labor and equipment in addition to fuel price increases. Capacity and operational limits remain in many areas, with congestion lingering at container ports and intermodal rail yards through the first half of 2022.
With slower or declining 2022 sales volume growth, shippers may be able to better manage their volumes. For carriers, the prospect of improved operations, reduced inefficiencies, and reduced service disruptions for the rest of 2022 brings the opportunity to better utilize assets and improve customer satisfaction.
Author’s note: This analysis is from S&P Global Market Intelligence and not S&P Global Ratings, which is a separately managed division of S&P Global. IHS Markit it now part of S&P Global.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.