Both consumers and governments are increasingly expecting companies to be responsible for the environmental and human rights impact of their entire supply chain. But most companies are still struggling to assess their suppliers’ sustainability performance, let alone help them improve.
Today’s stakeholders and consumers care more than ever before about climate change and sustainability. In fact,63% of consumers across 17 countries say climate change is “very serious,” and57% are willing to pay more for products and brands that positively impact both society and the environment.1
It’swell documented that as much as 80% of a “buying” organization’s impact on air, land, water, biodiversity, and geological resources is not from its own internal operations but from those of its supply chain.2 (We define buying organizations as typically large multinationals that serve as “Tier 0” in the value chain.) However, most of these organizations are struggling just to assess their top-tier (Tier 1) suppliers’ activity.
The fifth edition of the “EcoVadis Business Sustainability Risk and Performance Index” gives a view on sustainability performance in global supply chains—including this multi-tier challenge.3 The Index is based on data derived from over 72,000 ratings conducted by EcoVadis on more than 46,000 companies between 2016–2020. EcoVadis scores organizations on 21 sustainability criteria across four themes: environment, labor and human rights, ethics, and sustainable procurement (SP). Sustainable procurement is defined as the adoption and integration of environmental and ethical principles into the procurement process. The SP theme is critical in determining a rated company’s overall score and is fundamental to unlocking the potential of a supply chain sustainability program. The scores for each of the themes range from zero to 100, with a score below 25 representing a high risk of environmental, human rights, or ethical violations; 25–44 representing medium risk; above 45 representing good performance; and above 64 is advanced.
The report reveals that there is generally steady progress by Tier 1 (and a few Tier 2) suppliers on their own environmental and social performance. However, scores in the sustainable procurement theme (which measures how well suppliers are monitoring their own supply base) for all tiers are either stagnant or declining, varying across regions and industries. This is concerning, as it means we are not making progress in monitoring a significant portion of the social and environmental impacts “upstream” in Tiers 2, 3, 4, and beyond.
Although sustainable procurement scores are stagnant or declining, executives continue to recognize the importance and emphasized need of sustainable procurement practices, particularly as they face global supply chain disruptions caused by the COVID-19 pandemic and an increased regulatory focus on supply chain due diligence. For example, the European Commission has proposed a new law that would hold large companies operating in the European Union accountable for environmental violations or human rights abuses committed by their suppliers. Under the proposed law, victims could sue companies for damages for violations done by their suppliers.
In order to get a fuller picture on their value chain sustainability performance and meet rising stakeholder and consumer expectations, companies must expand their visibility into deeper tiers of the supply base and measure what suppliers are doing across their own supply base. Cascading sustainable practices up the supply chain is key to unlocking the full potential of any sustainability program.
Sustainable procurement snapshot
In general, the Index report uncovers many positive findings. Most encouraging is that the overall sustainability performance of rated companies reached an average of 47.7 points in 2020 (up from 46.6 in 2019). This means global sustainability performance continues to improve and is a clear priority for businesses around the world.
However, there is room for improvement under the SP theme. While some individual regions display a stable performance in the SP theme, the global average score is declining year-over-year and falling significantly behind all the other categories. In 2020, the global SP average score was 37.6, compared to 38.7 in 2016.
The reasons behind these scores are complex, as there are a multitude of variables that can influence them. One big reason why the SP theme falls behind other categories is that there has been less awareness and maturity around sustainable procurement; it is just beginning to gain momentum. This is also why we see the SP score dropping in 2020 from 2016. As more companies begin their sustainable procurement journeys, there are more “first-time ratings.” These first-time ratings typically have lower scores because the companies are just starting their SP programs, resulting in a lower average score than in recent years.
Performance varies when comparing the SP scores in different regions as well. Europe is the clear leader with an SP score of 42.0 in 2020 (a relatively stable, five-year score development). In fact, the continent’s SP performance has held steady or improved for the European Union (EU)’s four largest economies of Germany, France, Italy, and Spain.
The most northern EU member states (including Sweden, Finland, and Denmark) have maintained their remarkably strong and consistent level of scoring in the SP theme. This is largely due to a longstanding social and political commitment to climate action that is shared widely across the Nordic region.
Overall North America also shows improvement, gaining ground on Europe in terms of global sustainability performance. While Europe is home tonearly half of the world’s most sustainable publicly listed companies,4 North American organizations are reducing their performance gap at an increasingly rapid pace. With KPMG reporting that over 90% of the top 100 companies by revenue in North America areengaged in sustainability reporting,5 the region has definitely become one to watch in terms of corporate sustainability leadership.
But when it comes to the SP score, North America has been on a steady decline since 2017. Other regions continue to struggle in SP too. For example, Portugal showed a decline in its 2020 SP score, as did several areas in certain Central and Eastern European states that joined the EU in 2004 or later. Companies in the United Kingdom have also shown a steady decline in their SP scores for the last three years, which is largely due to the ongoing regulatory and political fallout from Brexit. All remaining regions also experienced SP score drops over the past five years, most prominently in the Greater China region.
Greater China scored 28.8 in 2020, down from 33.3 in 2016. Recent events—such as the ongoing energy crisis and pandemic-related travel restrictions—highlight the challenges companies face when monitoring sustainability risks in Chinese supply chains. Chinese companies must develop their sustainable procurement management systems in order to minimize upstream impact, both in their own and in their customers’ supply chains.
Sustainable procurement performance also varies greatly among industries. The last five years’ worth of SP performance data shows a downward trend across industries. This trend was worsened by the COVID-19 pandemic.
Heavy manufacturing and construction are the only two outliers among the ten industries assessed. These industries were able to maintain or improve their SP performance from 2019 to 2020. While these industries saw improvement, they fell shy of their best scores to date. The construction industry’s 2020 score (38.0) remains lower than its 2016 score of 39.8, and heavy manufacturing’s 2020 score (38.1) is slightly lower than its 2017 and 2018 scores of 38.3.
The steady decline in SP performance is largely due to COVID-19 drastically disrupting the global supply chain and exposing more risks than in previous years. For example, thenumber of child laborers increased in 2020 for the first time in 20 years.6 This is an example of the types of activities that companies need to monitor within their supply chain. If a company works with a supplier that uses forced child labor and the company isn’t aware, then they aren’t taking the proper precautions and due diligence to make a positive impact for both people and the planet.
The SP performance results suggest that a majority of businesses are unprepared to meet upcoming supply chain due diligence regulations and are potentially exposed to significant risk, especially in their relationships with suppliers further up the value chain.
Action items
When looking at the data from a holistic point-of-view, sustainability performance around the globe is improving. But there is still exponential room for growth, especially across the SP theme. The question at hand: What should business leaders consider when looking to improve their efforts and make a positive impact on people and the planet?
Recognizing that adverse social and environmental impacts are embedded overwhelmingly in the upstream value chain, business leaders must act to integrate sustainability into the purchasing criteria and relationships at every tier of the supply chain. This need to act becomes even more important as the EU prepares to implement mandatory due diligence regulations.
One action business executives can take right now is risk mapping, which is the process of mapping out an entire supply base for ethical, social, and environmental risks. There are tools available to create predictive profiles of suppliers, built upon intrinsic risk data about industry category and country of operation for each supplier (for example, based on comprehensive country- and category-risk profiles). Risk mapping is essential to gaining visibility into the intrinsic risks of suppliers, and it facilitates the effective prioritization of further due diligence assessment and monitoring activities.
Risk mapping is an important component of a companies’ obligations under theGerman Supply Chain Due Diligence Act, and it is also expected to be part of the EU’s forthcoming mandatory supply chain due diligence requirements. Companies with headquarters or subsidiaries in Europe will likely need to engage in formal supply chain due diligence steps and risk management at a much higher rate, such as engaging with individual suppliers through performance assessments. Non-European companies may also be subject to increased scrutiny over their own sustainable procurement practices if they maintain trade relationships with business partners subject to such legislation.
As a result of this legislation, companies should become more familiar with their supply chain and proactively implement actions to ensure sustainability considerations are integrated into the procurement function. Due to the risks and regulations surrounding sustainability, companies need to take a more holistic approach to supplier engagements and implement supplier assessment programs that include sustainable procurement as a criterion. The supplier selection process should be about more than just picking the most cost-efficient option. It should also consider whether potential suppliers align with the core values of the company, including but not limited to human rights and sustainability.
This means companies should measure and benchmark performance on environmental, social, and corporate governance (ESG) issues, including everything from worker safety to carbon emissions, and then provide guidance on tactics for improvement. If executives want to maximize their sustainability impact and scale results meaningfully, then they should work **ital{with} suppliers and incentivize them to integrate sustainability considerations into the procurement functions, rather than just expect them to do it themselves. Companies need to implement actions intended to monitor and improve sustainability performance. This could include annual performance evaluations that identify areas for improvement that the company can help the supplier with. It could also include mapping risk exposure ahead of time. In fact, regular supplier assessments on environmental or social practices have become more common over the past few years. In 2016, only 24% of EcoVadis rated companies were issuing regular supplier assessments, but as of 2020, 33% of companies were doing so.
Regular assessments are not the only key SP actions making their way into the mainstream of corporate sustainability tools. In 2016, only 14% of rated companies had a supplier corporate social responsibility (CSR) code of conduct in place; as of 2020, 26% of companies have codes of conduct established. There has also been a steady increase in integration of social or environmental clauses in supply contracts, CSR risk analysis prior to supply assessments or audits, training of buyers on social and environmental issues within the supply chain, and on-site audits of suppliers on environmental or social issues.
As sustainable procurement increasingly becomes the norm for buying companies—fueled by greater ambition around climate action and an evolving regulatory landscape—suppliers will be called upon to implement comprehensive sustainability practices and provide greater supply chain transparency. As uncertainty lingers in the global supply chain, the time for planning and setting targets has passed. Now is the time for companies to focus on real and tangible actions that drive impact.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.
2024 was expected to be a bounce-back year for the logistics industry. We had the pandemic in the rearview mirror, and the economy was proving to be more resilient than expected, defying those prognosticators who believed a recession was imminent.
While most of the economy managed to stabilize in 2024, the logistics industry continued to see disruption and changes in international trade. World events conspired to drive much of the narrative surrounding the flow of goods worldwide. Additionally, a diminished reliance on China as a source for goods reduced some of the international trade flow from that manufacturing hub. Some of this trade diverted to other Asian nations, while nearshoring efforts brought some production back to North America, particularly Mexico.
Meanwhile trucking in the United States continued its 2-year recession, highlighted by weaker demand and excess capacity. Both contributed to a slow year, especially for truckload carriers that comprise about 90% of over-the-road shipments.
Labor issues were also front and center in 2024, as ports and rail companies dealt with threats of strikes, which resulted in new contracts and increased costs. Labor—and often a lack of it—continues to be an ongoing concern in the logistics industry.
In this annual issue, we bring a year-end perspective to these topics and more. Our issue is designed to complement CSCMP’s 35th Annual State of Logistics Report, which was released in June, and includes updates that were presented at the CSCMP EDGE conference held in October. In addition to this overview of the market, we have engaged top industry experts to dig into the status of key logistics sectors.
Hopefully as we move into 2025, logistics markets will build on an improving economy and strong consumer demand, while stabilizing those parts of the industry that could use some adrenaline, such as trucking. By this time next year, we hope to see a full recovery as the market fulfills its promise to deliver the needs of our very connected world.