Longtime investment analyst John G. Larkin understands how supply chain performance can boost shareholder value. Here are some of his thoughts on how to do that.
Masterful supply chain management can have a positive impact on the value of a company's stock. No one recognizes that more than longtime investment analyst John G. Larkin, who has made a career out of following the transportation and logistics space.
Recognized as an all-star analyst by Institutional Investor magazine and The Wall Street Journal, Larkin has been tracking transportation stocks for two decades. He's currently managing director and head of transportation capital market research at Stifel, Nicolaus & Company Inc.
Larkin began his career in the transportation industry in 1977, at the Center for Transportation at the University of Texas at Austin. After graduating from Harvard University with a Master of Business Administration degree in 1984, Larkin joined the rail carrier CSX Transportation. From there he went to the investment bank Alex. Brown & Sons, and from 1998 to 2001 was chairman and chief executive officer of RailWorks Corp., a railway construction and maintenance company. He then returned to the investment field, joining the asset management firm Legg Mason to lead its entry into the transportation market. Legg Mason's capital markets group was sold to Stifel, Nicolaus & Company in 2005.
In a recent interview with Editor James Cooke, Larkin discussed how supply chain executives can increase shareholder value.
Name: John G. Larkin Title: Managing director and head of transportation capital markets research Organization: Stifel, Nicolaus & Company Inc. Education: Bachelor of Science in Civil Engineering, University of Vermont; Master of Science in Civil Engineering, University of Texas?Austin; Master of Business Administration, Harvard University Work History: Research assistant at the Center for Transportation at the University of Texas at Austin; Transportation systems consultant at Day & Zimmermann Inc.; various positions in planning, and economic analyst at CSX Transportation Inc.; Managing director at Alex. Brown & Sons; Chairman and chief executive officer of RailWorks Corp.; Managing director at Legg Mason CSCMP Member: Since 2012
As someone who follows transportation and supply chains from an investor's perspective, can you describe a couple of ways a company can use its supply chain to boost its shareholder value?}
First, shippers can create shareholder value by harnessing their supply chains to reduce the cost of goods sold. A lower cost of goods sold will expand margins and increase earnings, EBITDA (earnings before interest, taxes, depreciation, and amortization), or free cash flow—all three of which happen to be the basis for most equity-oriented valuation models.
[There are many ways to reduce the cost of goods sold.] By optimizing product packaging—thereby wasting less space on a transportation vehicle—and optimizing product design—making it less bulky and more concentrated—shippers can fit more product on a single vehicle. These changes can reduce the number of vehicles used and, in turn, the cost of transportation.
Next, shippers can optimize their modal mix by making sure that they are using the right blend of parcel, less-than-truckload, truckload, intermodal, rail carload, barge, or pipeline services. Then they can optimize the number and location of distribution centers with the idea of optimizing modal mix and fully utilizing lowest-cost capacity. And of course, shippers can rationalize and optimize their supplier base with an eye toward minimizing transportation costs, improving the quality of finished goods, and fully leveraging purchasing economies.
Secondly, shippers can create shareholder value by improving their capital-employed ratio. They can do this by minimizing the amount of inventory transiting the supply chain while simultaneously reducing the risk of stockouts. They can also minimize their transportation/logistics department overhead—outsourcing to a 3PL (third-party logistics service provider) or a 4PL (fourth-party logistics service provider) may help here. Another option is leasing facilities where there is a dearth of demand or a surplus of facilities exists, and they can lease any rolling stock. Less capital employed typically translates into less money borrowed and less interest paid. Less interest expense, in turn, enhances margins and free cash flows, either of which are often used by investors to value companies.
When you look at a carrier's balance sheet, what catches your attention first, and why?
It is usually the degree of financial leverage found on a company's balance sheet that I first examine. Highly leveraged companies pay more to access capital than do more conservatively capitalized companies. They often make short-term decisions in order to avoid default, which may suboptimize both service to shippers and the creation of shareholder value. Conversely, companies with little debt—or with few operating leases for that matter—have the flexibility to grow at a moment's notice and can walk away from bad business and/or unattractive pricing.
During the economic downturn many companies have looked to their supply chains to free up "working capital." Do Wall Street investors look favorably on those initiatives, and why?
I believe that Wall Street looks favorably on these sorts of initiatives, as additional capital is now—in theory—available, assuming the initiatives accomplish their objectives: to invest in core assets and profitable growth. Those to whom a company normally outsources typically have lower costs of capital, better systems, more relevant knowledge, and much better buying clout. These 3PLs and 4PLs are willing to share the savings with the shipper, thereby lowering operating cost, and at the same time can often relieve the shipper of its need to own trucks, trailers, material handling equipment, warehouses, and so forth. The freed-up capital can then be redeployed into the shipper's core business.
At the CSCMP Annual Global Conference in Atlanta, you made a couple of intriguing statements. The first was that companies should be prepared for "less Asia, more Mexico" and more "insourcing." Can you explain what you mean by that?
For the past three decades or so, manufacturers have raced to shift manufacturing to China. That was essentially a "no brainer" decision for many years. However, with fuel prices rising, raw materials sometimes difficult to source in Asia, and Asian labor costs rising, some are finding Mexico to be a lower-cost alternative for sourcing manufactured goods that are both labor- and transportation-intensive. Recent studies by AlixPartners and the Boston Consulting Group have confirmed this "nearshoring" thesis. Of course, manufacturing that is not transportation-intensive, such as electronics, will likely remain in Asia for the foreseeable future.
You also said at the conference that new advances in robotics could prove to be game changers in the supply chain. How so?
Products that can be manufactured in a heavily automated or "roboticized" facility may come all the way home to the good old USA. As you might expect, the robot costs the same in Kansas as it does in Vietnam.
There's been a big push to make supply chains "green." Are investors supportive of those efforts?
Most investors like a clean environment as well as the next guy. However, they are often less fanatical about it than are the hard-core environmentalists. What they are most interested in is value creation. If the green strategy doesn't reduce costs, enhance free cash flow, reduce asset intensity, make a product more strongly desired by customers, reduce inventories, and so on, then investors generally are less interested in whether a strategy is green or not. The exceptions to this rule are the managers who are running funds that have a strict mandate in their charters to invest in an environmentally responsible fashion. A good number of these types of funds exist.
Finally, pull out your crystal ball. Where is the U.S. economy headed in 2013?
The economy has been growing at less than half the rate one would expect to see coming out of such a deep macroeconomic trough. The lack of economic leadership in Washington has contributed to this tepid growth, in my view. But so has the uncertainty in Europe, the Middle East, and China. At home, though, we have been dealing with all sorts of headwinds, such as rising energy prices, the housing crisis, a plethora of new federal regulations, and the lack of fiscal policy discipline.
So, my guess is that with the current administration remaining in power, we will be looking at continued tepid growth, say 1- to 2-percent GDP (gross domestic product) growth per annum. Those that pay the bulk of the taxes simply don't like hearing that they aren't doing their fair share and will take fewer risks with their capital.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.