The nation’s trucking woes are as challenging as ever. As companies work tirelessly to ship critical goods, they’re wrestling to secure capacity, control costs, and get their products to their destination on time.
Since 2017, we’ve published the quarterly U.S. Bank Freight Payment Index, which is based on data from tens of thousands of paid truck freight invoice transactions between shippers and carriers. For context, in 2021 we processed more than $37 billion in shipper and carrier payments. The Index provides a window into changes in shipping cost and volume on a quarterly basis. Importantly, we break the data down by region, as each region has unique challenges. What follows are key points from our most recent Index and other sources along with ideas for enhanced support to help navigate the industry’s ongoing volatility.
Spending growth
One trend to watch is that the Index shows continued growth in spend by shippers. Spending on truck freight in Q2 increased 3.3% from Q1 2022 and was up 19.7% year-over-year. This increase is due not only to record diesel prices but also to a movement of shipments from the spot market back to the contract market.
Most of the transaction volume that we track is from the contract market, therefore the U.S. Bank indexes are more reflective of contract freight as opposed to the more expensive spot market. Our data indicates that even though contract carriers seemed to have held their prices relatively steady, there’s increased utilization of the contract market.
In the second half of 2020 and through most of 2021, shippers relied heavily on the spot market to manage capacity challenges stemming from driver and equipment shortages. The spot market also helped address the tremendous spike in household goods spending as consumers stayed home and stocked up.
But as spending on travel and services began to increase in 2022 and the economy contracted in Q1, trucking capacity opened up and the freight market shifted back to contract carriers. The slight decrease in demand was offset, however, by the dramatic rise in fuel prices, as well as some strength in manufacturing and housing in various parts of the country. These factors helped push the spend index higher in Q2, in spite of the modest slowdown in the economy during the quarter. From a volume standpoint, the U.S. Bank National Shipments Index increased 2.3% in Q2.
Regional trends and revelations
Interestingly, changes in shipment volumes varied by region. Shipment volumes decreased for two regions—the Southeast and West—in Q2, by 4.3% and 0.7% respectively. Contrast that with the volume gains in the Northeast (7.3%) and the Midwest (6.8%). Compared to the same quarter in 2021, the Southwest recorded a 2.8% volume gain—the fifth straight quarter with a year-over-year increase. (See Figure 1.)
Looking more closely at the Southeast’s considerable decline, this region’s shipments index contracted a little over 12% year-over-year—far outpacing the other five. Reasons leading to this drop could include softer housing starts (a big factor for this region) and slower retail sales in the region. Although tourism-related services may be strong in the Southeast, trucking to support these services generates less volume than the transportation of goods.
Alternatively, the Midwest demonstrated the power of strong manufacturing output, which fueled higher Q2 truck freight levels in this region. Even more pronounced, the Northeast region posted its largest quarterly gain in three years. Housing starts in the region were stronger than the others, and a higher factory output helped boost freight volumes to the nation’s highest level.
Driver and equipment shortages
As noted earlier, over the past two years, the spot market surged as shippers’ contract carriers couldn’t haul the added freight during the pandemic because of capacity and driver constraints. Now, contract freight is outperforming the spot market. However, driver and equipment shortages continue to cause problems.
According to American Trucking Associations (ATA), the driver shortage is at a historic high with no end in sight.1 Over the next decade, more than one million new drivers will be needed to replace those leaving the market and enable growth, the ATA reports.
A range of incentives are being offered to recruit new drivers and retain current ones. In fact, the ATA notes that average annual earnings have increased by five times the previous standard. But some drivers are choosing to work less. Others are reluctant to make trucking their career due to lifestyle challenges—including time away from home—and other barriers to entry, such as failed drug tests, driving record infractions, and criminal histories.
Adding to the turmoil, truck parts (for new and used trucks) are in very short supply due in part to pandemic-forced factory shutdowns and other supply chain issues, such as port congestion, the Ever Given Suez Canal blockage, and weather events. To compensate, fleets are being even more vigilant about maintenance schedules, recognizing that their equipment must do more than ever before, all while maintaining excellent safety standards.
Smart support for tough times
Diesel prices, labor costs and availability, equipment costs and availability, and economic uncertainty—these are tough times for the industry. Smart use of shipping data, analytics, and industry benchmarking, however, can help companies better navigate these volatile times. Insights regarding trends affecting the entire industry—particularly spending and volume levels—can be very useful for logistics planning.
Tools such as our Freight Payment Index can help shippers analyze current freight shipping data at both national and regional levels to make informed decisions based on factors most relevant to their organization. Robust analytics can help supply chain and logistics professionals gain a further edge over their competition by providing reporting and data analysis capabilities that dive deeper into causes and effects and model options to further improve their supply chains.
Finally, benchmarking can help companies analyze utilization and spend to see where they stand compared to their peers. This analysis further enables them to gauge their performance and determine opportunities to adjust and achieve improvements.
Nationwide capacity and supply data are very dynamic. But the more an organization can anticipate issues and discuss them with its stakeholders, the more it can maintain an effective, responsive supply chain—even in the most challenging times.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.
2024 was expected to be a bounce-back year for the logistics industry. We had the pandemic in the rearview mirror, and the economy was proving to be more resilient than expected, defying those prognosticators who believed a recession was imminent.
While most of the economy managed to stabilize in 2024, the logistics industry continued to see disruption and changes in international trade. World events conspired to drive much of the narrative surrounding the flow of goods worldwide. Additionally, a diminished reliance on China as a source for goods reduced some of the international trade flow from that manufacturing hub. Some of this trade diverted to other Asian nations, while nearshoring efforts brought some production back to North America, particularly Mexico.
Meanwhile trucking in the United States continued its 2-year recession, highlighted by weaker demand and excess capacity. Both contributed to a slow year, especially for truckload carriers that comprise about 90% of over-the-road shipments.
Labor issues were also front and center in 2024, as ports and rail companies dealt with threats of strikes, which resulted in new contracts and increased costs. Labor—and often a lack of it—continues to be an ongoing concern in the logistics industry.
In this annual issue, we bring a year-end perspective to these topics and more. Our issue is designed to complement CSCMP’s 35th Annual State of Logistics Report, which was released in June, and includes updates that were presented at the CSCMP EDGE conference held in October. In addition to this overview of the market, we have engaged top industry experts to dig into the status of key logistics sectors.
Hopefully as we move into 2025, logistics markets will build on an improving economy and strong consumer demand, while stabilizing those parts of the industry that could use some adrenaline, such as trucking. By this time next year, we hope to see a full recovery as the market fulfills its promise to deliver the needs of our very connected world.