Balika Sonthalia is a senior partner and leads global management in the Strategic Operations practice of Kearney, a global management consulting firm, specializing in procurement, supply chain, and logistics. Balika holds a bachelor’s degree from SNDT Women’s University in Mumbai and an MBA from Carnegie Mellon University’s Tepper School of Business. She ican be reached at Balika.Sonthalia@kearney.com
Like other major segments of the logistics sector, air freight has been buffeted in recent years by pandemic-related disruptions to the supply chain, rising fuel costs, and an uncertain macroeconomic environment. It has been a time of both unusual prosperity and unusual challenges—and the future holds both new opportunities and new uncertainties.
This report will offer a brief review of recent developments in air freight, followed by a snapshot of the current state of play and some thoughts about where the industry is headed next.
Recent developments
The recent history of air freight can be summed up by two simultaneous realities: acute constraints in supply and an astronomical increase in demand.
This confluence is hardly unique to air freight—it more or less sums up the experience of the entire supply chain industry over the past three years. If anything, the air sector has benefited from the fact that these supply and demand pressures have been even more acute within other transit modes.
For example, extreme volatility in both the ocean and ground transport markets has driven up demand for air freight. The mode is increasingly being viewed as a viable (if costly) option for shippers that would not have previously been inclined to see air as an alternative to water or land.
As a result, the air-freight sector took on an expanded role in global supply chains in 2021. As volumes and prices have risen in tandem, so have revenues. Air-cargo volumes rose by 18.7% and revenues soared to a record $175 billion in 2021, up by 36% from the previous year. (See Figure 1.)
Soaring revenues can make up for a lot of problems—but those problems still exist. Air carriers have incurred steep declines in passenger revenue due to coronavirus-related downturns in travel. High fuel prices have also taken a toll, as has a worker shortage. Capacity remains insufficient; available cargo tonne kilometers were 11.4% lower in 2021 than they were two years before, when the virus was just beginning to spread. (See Figure 2.)
The declines in air travel and the shriveling of capacity are related phenomena; before COVID-19, some 60% of all airborne freight traveled as “belly cargo” aboard passenger flights. As the pandemic led to travel restrictions, airlines cut back on passenger routes just as e-commerce skyrocketed on rising demand from homebound consumers. This convergence of factors has continued to define the trajectory of the air-freight sector.
Innovative ideas increase
The present condition of the industry reflects, by and large, a continuation of these trends. Port congestion and shipping backlogs remain with us, and air capacity is still relatively limited, indicating that prices and revenues will remain high for another year at a minimum. Air-cargo revenues are expected to total around $169 billion in 2022, down just a bit from 2021, but still a healthy 30% higher than in 2020. (See Figure 1.)
But to say “2022 is like 2021, just a bit less so” would not quite capture the moment. We are increasingly seeing innovative ideas to create more capacity and more options for everyone from shippers to freight forwarders to third-party logistics firms (3PLs). Those responses are being shaped by such factors as the density and frequency of a given route; the kinds of products being carried; and numerous other variables.
One approach has been to scramble for what limited capacity remains in the bellies of planes. A proven means of securing such capacity is by entering into block space agreements (BSAs), which airlines commonly sell to freight forwarders seeking to reserve cargo space. However, one of the signs of ongoing capacity limitations is the relative unavailability of BSAs on important trade routes.
This shrinking supply of BSAs—which is unlikely to increase anytime soon—is putting particular pressure on forwarders, especially the medium-sized and smaller ones that make up somewhere between 60% and 70% of the freight-forwarding market.
With belly capacity declining and BSAs hard to come by, the result is a marked uptick in spot-market rates; they’ve been at all-time highs.
So, how are forwarders and shippers responding? One unusual development we’ve been seeing is forwarders increasingly showing openness to long-term contracts in order to ensure access to cargo capacity.
But a far more widespread response to capacity scarcity is a rising interest in charter flights. A charter ensures a far higher level of control over timing and access than a BSA, which may be available for only a limited window and, even then, cannot ensure long-term access. We are seeing companies demonstrate greater and greater interest in acquiring an extended charter-flight access—six months, say—and running shuttle after shuttle along key commercial routes. During the pandemic, there has been more than a tenfold increase in charter flights. Logistics service provider DB Schenker, for example, has gone from chartering 210 flights for its clients in 2019 to 2,333 in 2021.
However, the heightened level of certainty and control that chartered flights provide comes at a cost. Charters are expensive. A single flight from East Asia to North America now runs about $3 million. These are lot more expensive when compared to standard options. But an increasing number of forwarders and third-party logistics firms are willing to pay the price. Air-charter usage by 3PLs is expected to increase by somewhere between 20% to 30% in 2022.
Another response to current supply-and-demand dynamics is consolidation. Some logistics firms are simply buying air-freight companies and bringing capacity in-house. For example, the shipping company Maersk bought Senator International, which provides air freight among other services, for $644 million.
Other companies have stopped short of buying such capacity outright, and are instead obtaining it through formal partnerships. While such alliances can be tricky to manage, they also provide a means of gaining access to much-needed capacity. DSV, a major European transport and logistics services company, forged partnerships with the air-cargo companies Atlas Air and Cargolux. Freight forwarder Flexport also reached a long-term charter agreement with Atlas Air to increase its air-cargo capacity by 50%.
Some companies are simply building their own dedicated air-cargo capacity. Maersk—in addition to its activities on the mergers-and-acquisitions front—has launched its own freight wing, Maersk Air Cargo.
For e-commerce players, the control of air capacity is vital to their ability to provide same-day or next-day delivery. Amazon’s fleet of leased or owned freighters is now in excess of 80 planes and growing. Similarly, Cainiao, the logistics company associated with Chinese e-retailer Alibaba; the Chinese logistics company SF Express; and the online marketplace Mercado Libre are all also growing their fleets and extending their integrated logistics offerings deeper into the supply chain.
Some passenger-air carriers are seeking to add more freight capacity by acquiring new cargo planes and by converting older passenger aircraft into freighters. Alaska Airlines—the fifth-largest passenger airline in the U.S.—announced it was converting two of its midlife narrow body Boeing 737-800 planes into cargo planes, having already converted three smaller Boeing 737-700s to cargo.
Another dynamic in the current air-freight market needs to be mentioned: rising fuel costs. Before the pandemic, fuel constituted about 10% of overall operating costs for the airborne-freight sector. Now, it’s more like 25% to 30%. Such inflation eats into profitability and compromises any bid to increase flight capacity.
Near-term to mid-term outlook
It is doubtful that belly-cargo capacity will recover to pre-pandemic levels anytime soon. Meanwhile, demand is likely to remain strong, especially along trans-Pacific routes. These factors, along with continued congestion in the seaborne market, mean that freight rates are likely to remain high.
A future trend worth noting is the accelerating momentum toward greater sustainability—partly to address growing concerns from consumers and corporate customers, but also to gain greater control over rising and often unpredictable fuel costs.
An increasing number of routes are using at least some form of sustainable aviation fuel, though there remains a cost premium that, for the moment, curbs broader adoption. Our current estimate is that it will be another decade before sustainable air fuels are available at the necessary scale.
But the air-freight sector has some strong incentives to get sustainability right. Shippers are under growing pressure to reduce emissions, and the lower carbon footprints of ocean, rail, and road freight could make those modes more attractive again once their capacity is restored. To retain the advantages it has won during the pandemic, the air-freight industry would do well to double down on its sustainability efforts—and thereby keep more of the customers it has been gaining during these turbulent years.
ReposiTrak, a global food traceability network operator, will partner with Upshop, a provider of store operations technology for food retailers, to create an end-to-end grocery traceability solution that reaches from the supply chain to the retail store, the firms said today.
The partnership creates a data connection between suppliers and the retail store. It works by integrating Salt Lake City-based ReposiTrak’s network of thousands of suppliers and their traceability shipment data with Austin, Texas-based Upshop’s network of more than 450 retailers and their retail stores.
That accomplishment is important because it will allow food sector trading partners to meet the U.S. FDA’s Food Safety Modernization Act Section 204d (FSMA 204) requirements that they must create and store complete traceability records for certain foods.
And according to ReposiTrak and Upshop, the traceability solution may also unlock potential business benefits. It could do that by creating margin and growth opportunities in stores by connecting supply chain data with store data, thus allowing users to optimize inventory, labor, and customer experience management automation.
"Traceability requires data from the supply chain and – importantly – confirmation at the retail store that the proper and accurate lot code data from each shipment has been captured when the product is received. The missing piece for us has been the supply chain data. ReposiTrak is the leader in capturing and managing supply chain data, starting at the suppliers. Together, we can deliver a single, comprehensive traceability solution," Mark Hawthorne, chief innovation and strategy officer at Upshop, said in a release.
"Once the data is flowing the benefits are compounding. Traceability data can be used to improve food safety, reduce invoice discrepancies, and identify ways to reduce waste and improve efficiencies throughout the store,” Hawthorne said.
Under FSMA 204, retailers are required by law to track Key Data Elements (KDEs) to the store-level for every shipment containing high-risk food items from the Food Traceability List (FTL). ReposiTrak and Upshop say that major industry retailers have made public commitments to traceability, announcing programs that require more traceability data for all food product on a faster timeline. The efforts of those retailers have activated the industry, motivating others to institute traceability programs now, ahead of the FDA’s enforcement deadline of January 20, 2026.
Inclusive procurement practices can fuel economic growth and create jobs worldwide through increased partnerships with small and diverse suppliers, according to a study from the Illinois firm Supplier.io.
The firm’s “2024 Supplier Diversity Economic Impact Report” found that $168 billion spent directly with those suppliers generated a total economic impact of $303 billion. That analysis can help supplier diversity managers and chief procurement officers implement programs that grow diversity spend, improve supply chain competitiveness, and increase brand value, the firm said.
The companies featured in Supplier.io’s report collectively supported more than 710,000 direct jobs and contributed $60 billion in direct wages through their investments in small and diverse suppliers. According to the analysis, those purchases created a ripple effect, supporting over 1.4 million jobs and driving $105 billion in total income when factoring in direct, indirect, and induced economic impacts.
“At Supplier.io, we believe that empowering businesses with advanced supplier intelligence not only enhances their operational resilience but also significantly mitigates risks,” Aylin Basom, CEO of Supplier.io, said in a release. “Our platform provides critical insights that drive efficiency and innovation, enabling companies to find and invest in small and diverse suppliers. This approach helps build stronger, more reliable supply chains.”
Logistics industry growth slowed in December due to a seasonal wind-down of inventory and following one of the busiest holiday shopping seasons on record, according to the latest Logistics Managers’ Index (LMI) report, released this week.
The monthly LMI was 57.3 in December, down more than a percentage point from November’s reading of 58.4. Despite the slowdown, economic activity across the industry continued to expand, as an LMI reading above 50 indicates growth and a reading below 50 indicates contraction.
The LMI researchers said the monthly conditions were largely due to seasonal drawdowns in inventory levels—and the associated costs of holding them—at the retail level. The LMI’s Inventory Levels index registered 50, falling from 56.1 in November. That reduction also affected warehousing capacity, which slowed but remained in expansion mode: The LMI’s warehousing capacity index fell 7 points to a reading of 61.6.
December’s results reflect a continued trend toward more typical industry growth patterns following recent years of volatility—and they point to a successful peak holiday season as well.
“Retailers were clearly correct in their bet to stock [up] on goods ahead of the holiday season,” the LMI researchers wrote in their monthly report. “Holiday sales from November until Christmas Eve were up 3.8% year-over-year according to Mastercard. This was largely driven by a 6.7% increase in e-commerce sales, although in-person spending was up 2.9% as well.”
And those results came during a compressed peak shopping cycle.
“The increase in spending came despite the shorter holiday season due to the late Thanksgiving,” the researchers also wrote, citing National Retail Federation (NRF) estimates that U.S. shoppers spent just short of a trillion dollars in November and December, making it the busiest holiday season of all time.
The LMI is a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).
As U.S. small and medium-sized enterprises (SMEs) face an uncertain business landscape in 2025, a substantial majority (67%) expect positive growth in the new year compared to 2024, according to a survey from DHL.
However, the survey also showed that businesses could face a rocky road to reach that goal, as they navigate a complex environment of regulatory/policy shifts and global market volatility. Both those issues were cited as top challenges by 36% of respondents, followed by staffing/talent retention (11%) and digital threats and cyber attacks (2%).
Against that backdrop, SMEs said that the biggest opportunity for growth in 2025 lies in expanding into new markets (40%), followed by economic improvements (31%) and implementing new technologies (14%).
As the U.S. prepares for a broad shift in political leadership in Washington after a contentious election, the SMEs in DHL’s survey were likely split evenly on their opinion about the impact of regulatory and policy changes. A plurality of 40% were on the fence (uncertain, still evaluating), followed by 24% who believe regulatory changes could negatively impact growth, 20% who see these changes as having a positive impact, and 16% predicting no impact on growth at all.
That uncertainty also triggered a split when respondents were asked how they planned to adjust their strategy in 2025 in response to changes in the policy or regulatory landscape. The largest portion (38%) of SMEs said they remained uncertain or still evaluating, followed by 30% who will make minor adjustments, 19% will maintain their current approach, and 13% who were willing to significantly adjust their approach.
Specifically, the two sides remain at odds over provisions related to the deployment of semi-automated technologies like rail-mounted gantry cranes, according to an analysis by the Kansas-based 3PL Noatum Logistics. The ILA has strongly opposed further automation, arguing it threatens dockworker protections, while the USMX contends that automation enhances productivity and can create long-term opportunities for labor.
In fact, U.S. importers are already taking action to prevent the impact of such a strike, “pulling forward” their container shipments by rushing imports to earlier dates on the calendar, according to analysis by supply chain visibility provider Project44. That strategy can help companies to build enough safety stock to dampen the damage of events like the strike and like the steep tariffs being threatened by the incoming Trump administration.
Likewise, some ocean carriers have already instituted January surcharges in pre-emption of possible labor action, which could support inbound ocean rates if a strike occurs, according to freight market analysts with TD Cowen. In the meantime, the outcome of the new negotiations are seen with “significant uncertainty,” due to the contentious history of the discussion and to the timing of the talks that overlap with a transition between two White House regimes, analysts said.