Mexico’s nearshoring potential: Weighing opportunities and risks
Over the next five years, incentives for nearshoring to Mexico will remain high for companies serving the U.S. market, but labor concerns and security-related risks may persist.
Jose Sevilla-Macip is a senior research analyst with Latin America Country Risk at financial information and analytics company S&P Global Market Intelligence.
Mexico is well placed to benefit from companies looking to nearshore, or relocate their operations closer to their main destination markets, in response to recent supply chain shocks such as the Russia-Ukraine conflict and China's dynamic COVID containment policy.
The development of integrated supply chains between Mexico and the U.S.—which cover diverse economic sectors such as manufacturing, automotive, aerospace, agriculture, and textiles—has contributed to Mexico retaining its place as the second-largest U.S. trade partner in 2021 after Canada. If more companies begin nearshoring to Mexico, it would have a sizeable impact and significantly improve Mexico's economic standing beyond the five-year outlook.
One of the benefits of locating manufacturing in Mexico is its shared land border with the U.S. Almost 88% of U.S.-bound Mexican exports are transported by road to the U.S., meaning that bilateral trade between the two countries generally avoided the container- and port-related disruptions that have affected global seaborne trade over the past year.
Companies relocating to Mexico in the next five years, however, are still likely to face security-related risks, particularly road cargo theft and extortion. Reported cases of extortion rose by 28% year-on-year nationwide during the first half of 2022, with manufacturing hubs Guanajuato and Nuevo León reporting the greatest increase in incidence.
The states of Mexico and Puebla, both part of the Central/Bajío region, account for roughly 70% of all incidents of road cargo theft, whereas automotive components account for more than one-third of all stolen rail cargo. Although criminal hotspots are likely to vary during the next decade in response to security force deployments and regional criminal dynamics, national levels of criminal activity are likely to remain elevated.
Still, the incentives for nearshoring to Mexico are likely to remain high for companies serving the U.S. market, particularly for the four strategic sectors identified in U.S. President Joe Biden's supply chain resilience plan: semiconductor manufacturing and advanced packaging; high-capacity batteries; critical minerals and rare earth elements; and pharmaceuticals and active pharmaceutical ingredients.
Besides Mexico, the U.S. has considered more than a dozen countries as strategic partners for supply chain resilience. Out of those, Mexico is one of only two countries located in the Western hemisphere, the other being Canada. Mexico’s geographical advantage should become more relevant if U.S. security concerns in the East and Southeast Asian Pacific Rim deteriorate over the next decade.
Critical minerals in focus
Mexico seems a particularly strong fit for the critical minerals and rare earth elements sector. As of 2020, the U.S. Department of Defense identified 58 strategic and critical minerals for which the country was import-reliant. Mexico has opportunities to carve out a bigger, and more profitable, role for itself as the U.S. seeks to shore up its supplies of these minerals. Mexico is among the top three suppliers for 14 of these minerals—and its largest supplier for fluorspar, strontium, and gold.
Mexican production of most of these minerals has risen in the past five years. That gives Mexico the ability to increase its market share of U.S. imports, particularly minerals that the U.S. currently relies on mainland China for, such as graphite, lead, and selenium. Mexican production of some of these minerals can be integrated into other critical supply chains, such as bismuth for pharmaceutical ingredients and graphite for semiconductor manufacturing.
The mining sector, however, does face risk threats including organized criminal activity, civil unrest, and contract concerns. Of these, only contract risks are likely to diminish in the five-year outlook, once current President Andrés Manuel López Obrador (AMLO) leaves office in 2024.
High-capacity battery assessment
The outlook for Mexico’s future role in the high-capacity battery supply chain is more mixed. Out of the four critical minerals—nickel, cobalt, lithium, and manganese—needed for the high-capacity battery sector, Mexico only produces manganese, and its current output is modest compared to major global producers.
Mexico's exploitation of its lithium reserves is underdeveloped versus other Latin American peers like Argentina or Chile. In April 2022, Mexico approved legislation to ban private lithium mining and processing activities and reserve such activity for the state. AMLO has pledged to honor lithium concessions granted before the passage of this legislation. The government's strategy so far is limited to the creation of a state-owned firm.
If AMLO's Morena Party retains power beyond 2024, the policy direction for lithium will almost certainly remain on its current state-oriented path. Although opportunities for international companies to mine lithium in Mexico would remain closed, there are still lithium-related opportunities at other stages of the high-capacity batteries supply chain, such as refinement and battery cell manufacturing.
Beyond the five-year outlook, as Mexico becomes a lithium producer, even if a state-owned company mines and refines the metal, incentives for high-capacity battery manufacturers and end-use product manufacturers to build a domestic supply chain to serve the U.S. market are highly likely to increase.
Infrastructure and labor considerations
Two key considerations that companies need to evaluate before moving operations to Mexico are infrastructure and labor.
Although Mexico’s standing infrastructure compares positively to other Latin American peers, a significant decline in infrastructure investment could hinder the full materialization of the opportunities posed by nearshoring.
Infrastructure investment is also a political issue. The current government policy has tried to encourage increasing investment in the southern states in Mexico, which are the poorest and the least well-connected. Three out of the four government flagship infrastructure projects under AMLO are being developed in this region—including a Trans-Oceanic Corridor that aims to boost the industrial and logistics capacities of the southern states. However, most foreign direct investment goes either to the Mexican states bordering the U.S. or the central part of Mexico, an important manufacturing hub, particularly for the automotive and electronics industries. For the next five years, this misalignment between where investors want to put their money and where the government wants them to invest is likely to persist.
Another consideration for nearshoring operations is the cost of production, and labor plays a large role in that. In Mexico, manufacturing wages are on average just under $4 an hour (see Figure 1), compared with $30 an hour in the U.S.
Average” manufacturing industry wage in 2022 (US$ per hour) Enlarge this image
Mexico has had a period of sustained wage growth that has outpaced inflation. For example, in 2022, there was a 20% increase in the minimum wage, which supports the domestic economy. The government has also approved pension reforms that will increase employer contributions, which will in turn raise the cost of operations. Still, that could lead some firms to look at other Latin American countries for nearshoring opportunities.
Another significant issue is the availability of labor. Mexico has about 59 million people in the labor force, and about 7 million people who are available and not yet actively participating. While there is not excess supply, there is an ample amount to meet demand. Mexico also has a population that is still growing, although that growth is starting to slow.
The outlook for Mexico in the next five years could be bright, but operational, security, and policy risks impose significant constraints to firms considering massive relocations to serve the U.S. market from a nearby location with relatively low labor costs and favorable transportation logistics. Elections scheduled for July 2024 will likely improve the business environment, as whoever succeeds AMLO is likely to wield power more observant of institutional constraints. This in turn will improve the investment and economic outlook. However, operational and security risks are likely to remain constant over the next five years. In the near term, we expect reshoring to happen, albeit at moderate rates.
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
Third-party logistics (3PL) providers’ share of large real estate leases across the U.S. rose significantly through the third quarter of 2024 compared to the same time last year, as more retailers and wholesalers have been outsourcing their warehouse and distribution operations to 3PLs, according to a report from real estate firm CBRE.
Specifically, 3PLs’ share of bulk industrial leasing activity—covering leases of 100,000 square feet or more—rose to 34.1% through Q3 of this year from 30.6% through Q3 last year. By raw numbers, 3PLs have accounted for 498 bulk leases so far this year, up by 9% from the 457 at this time last year.
By category, 3PLs’ share of 34.1% ranked above other occupier types such as: general retail and wholesale (26.6), food and beverage (9.0), automobiles, tires, and parts (7.9), manufacturing (6.2), building materials and construction (5.6), e-commerce only (5.6), medical (2.7), and undisclosed (2.3).
On a quarterly basis, bulk leasing by 3PLs has steadily increased this year, reversing the steadily decreasing trend of 2023. CBRE pointed to three main reasons for that resurgence:
Import Flexibility. Labor disruptions, extreme weather patterns, and geopolitical uncertainty have led many companies to diversify their import locations. Using 3PLs allows for more inventory flexibility, a key component to retailer success in times of uncertainty.
Capital Allocation/Preservation. Warehousing and distribution of goods is expensive, draining capital resources for transportation costs, rent, or labor. But outsourcing to 3PLs provides companies with more flexibility to increase or decrease their inventories without any risk of signing their own lease commitments. And using a 3PL also allows companies to switch supply chain costs from capital to operational expenses.
Focus on Core Competency. Outsourcing their logistics operations to 3PLs allows companies to focus on core business competencies that drive revenue, such as product development, sales, and customer service.
Looking into the future, these same trends will continue to drive 3PL warehouse demand, CBRE said. Economic, geopolitical and supply chain uncertainty will remain prevalent in the coming quarters but will not diminish the need to effectively manage inventory levels.
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."