Mexico’s nearshoring potential: Weighing opportunities and risks
Over the next five years, incentives for nearshoring to Mexico will remain high for companies serving the U.S. market, but labor concerns and security-related risks may persist.
Jose Sevilla-Macip is a senior research analyst with Latin America Country Risk at financial information and analytics company S&P Global Market Intelligence.
Mexico is well placed to benefit from companies looking to nearshore, or relocate their operations closer to their main destination markets, in response to recent supply chain shocks such as the Russia-Ukraine conflict and China's dynamic COVID containment policy.
The development of integrated supply chains between Mexico and the U.S.—which cover diverse economic sectors such as manufacturing, automotive, aerospace, agriculture, and textiles—has contributed to Mexico retaining its place as the second-largest U.S. trade partner in 2021 after Canada. If more companies begin nearshoring to Mexico, it would have a sizeable impact and significantly improve Mexico's economic standing beyond the five-year outlook.
One of the benefits of locating manufacturing in Mexico is its shared land border with the U.S. Almost 88% of U.S.-bound Mexican exports are transported by road to the U.S., meaning that bilateral trade between the two countries generally avoided the container- and port-related disruptions that have affected global seaborne trade over the past year.
Companies relocating to Mexico in the next five years, however, are still likely to face security-related risks, particularly road cargo theft and extortion. Reported cases of extortion rose by 28% year-on-year nationwide during the first half of 2022, with manufacturing hubs Guanajuato and Nuevo León reporting the greatest increase in incidence.
The states of Mexico and Puebla, both part of the Central/Bajío region, account for roughly 70% of all incidents of road cargo theft, whereas automotive components account for more than one-third of all stolen rail cargo. Although criminal hotspots are likely to vary during the next decade in response to security force deployments and regional criminal dynamics, national levels of criminal activity are likely to remain elevated.
Still, the incentives for nearshoring to Mexico are likely to remain high for companies serving the U.S. market, particularly for the four strategic sectors identified in U.S. President Joe Biden's supply chain resilience plan: semiconductor manufacturing and advanced packaging; high-capacity batteries; critical minerals and rare earth elements; and pharmaceuticals and active pharmaceutical ingredients.
Besides Mexico, the U.S. has considered more than a dozen countries as strategic partners for supply chain resilience. Out of those, Mexico is one of only two countries located in the Western hemisphere, the other being Canada. Mexico’s geographical advantage should become more relevant if U.S. security concerns in the East and Southeast Asian Pacific Rim deteriorate over the next decade.
Critical minerals in focus
Mexico seems a particularly strong fit for the critical minerals and rare earth elements sector. As of 2020, the U.S. Department of Defense identified 58 strategic and critical minerals for which the country was import-reliant. Mexico has opportunities to carve out a bigger, and more profitable, role for itself as the U.S. seeks to shore up its supplies of these minerals. Mexico is among the top three suppliers for 14 of these minerals—and its largest supplier for fluorspar, strontium, and gold.
Mexican production of most of these minerals has risen in the past five years. That gives Mexico the ability to increase its market share of U.S. imports, particularly minerals that the U.S. currently relies on mainland China for, such as graphite, lead, and selenium. Mexican production of some of these minerals can be integrated into other critical supply chains, such as bismuth for pharmaceutical ingredients and graphite for semiconductor manufacturing.
The mining sector, however, does face risk threats including organized criminal activity, civil unrest, and contract concerns. Of these, only contract risks are likely to diminish in the five-year outlook, once current President Andrés Manuel López Obrador (AMLO) leaves office in 2024.
High-capacity battery assessment
The outlook for Mexico’s future role in the high-capacity battery supply chain is more mixed. Out of the four critical minerals—nickel, cobalt, lithium, and manganese—needed for the high-capacity battery sector, Mexico only produces manganese, and its current output is modest compared to major global producers.
Mexico's exploitation of its lithium reserves is underdeveloped versus other Latin American peers like Argentina or Chile. In April 2022, Mexico approved legislation to ban private lithium mining and processing activities and reserve such activity for the state. AMLO has pledged to honor lithium concessions granted before the passage of this legislation. The government's strategy so far is limited to the creation of a state-owned firm.
If AMLO's Morena Party retains power beyond 2024, the policy direction for lithium will almost certainly remain on its current state-oriented path. Although opportunities for international companies to mine lithium in Mexico would remain closed, there are still lithium-related opportunities at other stages of the high-capacity batteries supply chain, such as refinement and battery cell manufacturing.
Beyond the five-year outlook, as Mexico becomes a lithium producer, even if a state-owned company mines and refines the metal, incentives for high-capacity battery manufacturers and end-use product manufacturers to build a domestic supply chain to serve the U.S. market are highly likely to increase.
Infrastructure and labor considerations
Two key considerations that companies need to evaluate before moving operations to Mexico are infrastructure and labor.
Although Mexico’s standing infrastructure compares positively to other Latin American peers, a significant decline in infrastructure investment could hinder the full materialization of the opportunities posed by nearshoring.
Infrastructure investment is also a political issue. The current government policy has tried to encourage increasing investment in the southern states in Mexico, which are the poorest and the least well-connected. Three out of the four government flagship infrastructure projects under AMLO are being developed in this region—including a Trans-Oceanic Corridor that aims to boost the industrial and logistics capacities of the southern states. However, most foreign direct investment goes either to the Mexican states bordering the U.S. or the central part of Mexico, an important manufacturing hub, particularly for the automotive and electronics industries. For the next five years, this misalignment between where investors want to put their money and where the government wants them to invest is likely to persist.
Another consideration for nearshoring operations is the cost of production, and labor plays a large role in that. In Mexico, manufacturing wages are on average just under $4 an hour (see Figure 1), compared with $30 an hour in the U.S.
Average” manufacturing industry wage in 2022 (US$ per hour) Enlarge this image
Mexico has had a period of sustained wage growth that has outpaced inflation. For example, in 2022, there was a 20% increase in the minimum wage, which supports the domestic economy. The government has also approved pension reforms that will increase employer contributions, which will in turn raise the cost of operations. Still, that could lead some firms to look at other Latin American countries for nearshoring opportunities.
Another significant issue is the availability of labor. Mexico has about 59 million people in the labor force, and about 7 million people who are available and not yet actively participating. While there is not excess supply, there is an ample amount to meet demand. Mexico also has a population that is still growing, although that growth is starting to slow.
The outlook for Mexico in the next five years could be bright, but operational, security, and policy risks impose significant constraints to firms considering massive relocations to serve the U.S. market from a nearby location with relatively low labor costs and favorable transportation logistics. Elections scheduled for July 2024 will likely improve the business environment, as whoever succeeds AMLO is likely to wield power more observant of institutional constraints. This in turn will improve the investment and economic outlook. However, operational and security risks are likely to remain constant over the next five years. In the near term, we expect reshoring to happen, albeit at moderate rates.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.