The journey to building an intelligent supply chain
Which digital technologies should your company be investing in to make your supply chain operations smarter? This five-step roadmap can help guide your decision and make sure you are extracting the most intelligence out of your supply chain.
With one disruptive global event occurring after another over the past two-plus years, companies are focusing on redesigning their supply chains to be more resilient, transparent, and agile. We believe that the common thread among all companies that are resilient and thriving in the current environment is their ability to extract and use the “intelligence” that is embedded in their supply chain. Intelligent supply chain management is possible when businesses take full advantage of the latest digital transformation technologies like artificial intelligence (AI), machine learning (ML), predictive analytics, unified commerce, and big data.
However, with a plethora of AI and technology solutions available in the market, the modern supply chain professional is spoiled for choice. It can be hard for them to know which technologies to choose, where to invest their digitalization budgets, and where to scale their operations. We believe a general five-step roadmap can help make that decision-making process easier.
What is supply chain intelligence?
Clearly, today's supply chain operations are becoming highly automated with the advent of warehouse automation systems, self-driving trucks, and more. There is no doubt that the future of the supply chain is automation. But who or what is the “brain” behind these highly automated operations?
For example, a self-driven truck knows exactly how to get to its destination on its own. But who or what decides what that destination should be, and whether it is the most optimal one for balancing stock and demand across the supply chain on any particular day? Who or what decides which route the self-driven truck should take to ensure that weather conditions do not affect the goods being transported? Digital tools like AI and ML serve as the brain for these types of automation.
An intelligent supply chain, supported by live data, enables real-time collaboration with multiple supplier partners and faster planning and execution. It also offers better accountability and a better customer experience. Plus, it allows supply chain professionals to make the right decisions to increase efficiency through automation.
With internet of things (IoT)-enabled sensors placed throughout the intelligent supply chain, companies can now collect thousands of data points that can be utilized to improve each step of the supply chain process. Some examples of supply chain intelligence include knowing that a shipment of temperature-sensitive vaccines is heating up or knowing when a transshipment at an airport is causing a temporary spike on the tarmac. Predictive analytics and big data will empower companies with insights to reduce downtime, optimize workflows, and keep operations running at their maximum efficiency. This reduces costs, improves profitability, enables greater competitive advantage, and improves planning and execution for all supply network participants (including suppliers; manufacturers; providers of maintenance, repair and operations; and carriers).
5 key steps to building an intelligent supply chain
To build a good intelligent supply chain strategy, you need to take five key steps:
Step 1: Create on-demand monitoring of your supply chain. This refers to the tracking and tracing of what's occurring in your supply chain without relying on various supply chain actors for data. To do this, companies need to gain reliable visibility of their products at every stage of the supply chain including location, condition, and security using IoT and AI. If businesses achieve this kind of visibility, they can reduce response time, even for the day-to-day mini disruptions that reduce efficiencies, customer satisfaction, and predictability in the supply chain.
Step 2: Leverage business signals. It is important to have an intelligence platform that can curate visibility data and turn them into business signals. These signals can be used to trigger live/predictive business actions. Frontline teams can use the contextual business signals to mitigate business risks. The signals can trigger alerts to the customer when a problem arises with their merchandise. For example, a contextual supply chain signal might be that a pharmaceutical consignment had failed its quality approval, which could trigger preventive business action on order fulfillment.
Step 3: Gather insights. At this step, data science analyzes one or more business signals to provide macro-level information and insights, such as whether a shipment is “on time in full” (OTIF) or cold chain compliance by region, by transporter, and more. This macro-level information actually helps companies drill down to a micro level into the causes of issues within a lane, facility, or region, but only in the area that is creating business risk. Insights work better as companies gather more data over time.
Step 4: Combine insights and signals to create “foresights.” These foresights are early warnings that can be used by AI or ML to predict a business key performance indicator (KPI) such as OTIF, cold chain compliance, or asset utilization. Without this kind of forecasting, problems with a KPI can often only be rectified in hindsight. An example of a foresight is a warning that an expensive, reusable railcar had arrived at a particular customer's location, based on live signals and historical insights. This then leads to predicting a KPI, such as asset utilization.
Step 5: Implement a digital twin. A digital twin creates digital simulations built on relevant, reliable, and real-time data. It allows the creation of digital replicas of the past, present, and future of companies' logistics operations and supply chain. Companies can use digital twins to digitally reproduce and visualize not only current network operations but also “what-if” simulations across lanes, facilities, transportation partners, regions, or the entire network.
It's important for companies to have end-to-end control of all their merchandise, and with supply chain intelligence, it's possible. You just need to get the right visibility and the right intelligence to transform your supply chain, make more informed decisions, and implement a successful future growth plan.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”