The journey to building an intelligent supply chain
Which digital technologies should your company be investing in to make your supply chain operations smarter? This five-step roadmap can help guide your decision and make sure you are extracting the most intelligence out of your supply chain.
With one disruptive global event occurring after another over the past two-plus years, companies are focusing on redesigning their supply chains to be more resilient, transparent, and agile. We believe that the common thread among all companies that are resilient and thriving in the current environment is their ability to extract and use the “intelligence” that is embedded in their supply chain. Intelligent supply chain management is possible when businesses take full advantage of the latest digital transformation technologies like artificial intelligence (AI), machine learning (ML), predictive analytics, unified commerce, and big data.
However, with a plethora of AI and technology solutions available in the market, the modern supply chain professional is spoiled for choice. It can be hard for them to know which technologies to choose, where to invest their digitalization budgets, and where to scale their operations. We believe a general five-step roadmap can help make that decision-making process easier.
What is supply chain intelligence?
Clearly, today's supply chain operations are becoming highly automated with the advent of warehouse automation systems, self-driving trucks, and more. There is no doubt that the future of the supply chain is automation. But who or what is the “brain” behind these highly automated operations?
For example, a self-driven truck knows exactly how to get to its destination on its own. But who or what decides what that destination should be, and whether it is the most optimal one for balancing stock and demand across the supply chain on any particular day? Who or what decides which route the self-driven truck should take to ensure that weather conditions do not affect the goods being transported? Digital tools like AI and ML serve as the brain for these types of automation.
An intelligent supply chain, supported by live data, enables real-time collaboration with multiple supplier partners and faster planning and execution. It also offers better accountability and a better customer experience. Plus, it allows supply chain professionals to make the right decisions to increase efficiency through automation.
With internet of things (IoT)-enabled sensors placed throughout the intelligent supply chain, companies can now collect thousands of data points that can be utilized to improve each step of the supply chain process. Some examples of supply chain intelligence include knowing that a shipment of temperature-sensitive vaccines is heating up or knowing when a transshipment at an airport is causing a temporary spike on the tarmac. Predictive analytics and big data will empower companies with insights to reduce downtime, optimize workflows, and keep operations running at their maximum efficiency. This reduces costs, improves profitability, enables greater competitive advantage, and improves planning and execution for all supply network participants (including suppliers; manufacturers; providers of maintenance, repair and operations; and carriers).
5 key steps to building an intelligent supply chain
To build a good intelligent supply chain strategy, you need to take five key steps:
Step 1: Create on-demand monitoring of your supply chain. This refers to the tracking and tracing of what's occurring in your supply chain without relying on various supply chain actors for data. To do this, companies need to gain reliable visibility of their products at every stage of the supply chain including location, condition, and security using IoT and AI. If businesses achieve this kind of visibility, they can reduce response time, even for the day-to-day mini disruptions that reduce efficiencies, customer satisfaction, and predictability in the supply chain.
Step 2: Leverage business signals. It is important to have an intelligence platform that can curate visibility data and turn them into business signals. These signals can be used to trigger live/predictive business actions. Frontline teams can use the contextual business signals to mitigate business risks. The signals can trigger alerts to the customer when a problem arises with their merchandise. For example, a contextual supply chain signal might be that a pharmaceutical consignment had failed its quality approval, which could trigger preventive business action on order fulfillment.
Step 3: Gather insights. At this step, data science analyzes one or more business signals to provide macro-level information and insights, such as whether a shipment is “on time in full” (OTIF) or cold chain compliance by region, by transporter, and more. This macro-level information actually helps companies drill down to a micro level into the causes of issues within a lane, facility, or region, but only in the area that is creating business risk. Insights work better as companies gather more data over time.
Step 4: Combine insights and signals to create “foresights.” These foresights are early warnings that can be used by AI or ML to predict a business key performance indicator (KPI) such as OTIF, cold chain compliance, or asset utilization. Without this kind of forecasting, problems with a KPI can often only be rectified in hindsight. An example of a foresight is a warning that an expensive, reusable railcar had arrived at a particular customer's location, based on live signals and historical insights. This then leads to predicting a KPI, such as asset utilization.
Step 5: Implement a digital twin. A digital twin creates digital simulations built on relevant, reliable, and real-time data. It allows the creation of digital replicas of the past, present, and future of companies' logistics operations and supply chain. Companies can use digital twins to digitally reproduce and visualize not only current network operations but also “what-if” simulations across lanes, facilities, transportation partners, regions, or the entire network.
It's important for companies to have end-to-end control of all their merchandise, and with supply chain intelligence, it's possible. You just need to get the right visibility and the right intelligence to transform your supply chain, make more informed decisions, and implement a successful future growth plan.
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
Third-party logistics (3PL) providers’ share of large real estate leases across the U.S. rose significantly through the third quarter of 2024 compared to the same time last year, as more retailers and wholesalers have been outsourcing their warehouse and distribution operations to 3PLs, according to a report from real estate firm CBRE.
Specifically, 3PLs’ share of bulk industrial leasing activity—covering leases of 100,000 square feet or more—rose to 34.1% through Q3 of this year from 30.6% through Q3 last year. By raw numbers, 3PLs have accounted for 498 bulk leases so far this year, up by 9% from the 457 at this time last year.
By category, 3PLs’ share of 34.1% ranked above other occupier types such as: general retail and wholesale (26.6), food and beverage (9.0), automobiles, tires, and parts (7.9), manufacturing (6.2), building materials and construction (5.6), e-commerce only (5.6), medical (2.7), and undisclosed (2.3).
On a quarterly basis, bulk leasing by 3PLs has steadily increased this year, reversing the steadily decreasing trend of 2023. CBRE pointed to three main reasons for that resurgence:
Import Flexibility. Labor disruptions, extreme weather patterns, and geopolitical uncertainty have led many companies to diversify their import locations. Using 3PLs allows for more inventory flexibility, a key component to retailer success in times of uncertainty.
Capital Allocation/Preservation. Warehousing and distribution of goods is expensive, draining capital resources for transportation costs, rent, or labor. But outsourcing to 3PLs provides companies with more flexibility to increase or decrease their inventories without any risk of signing their own lease commitments. And using a 3PL also allows companies to switch supply chain costs from capital to operational expenses.
Focus on Core Competency. Outsourcing their logistics operations to 3PLs allows companies to focus on core business competencies that drive revenue, such as product development, sales, and customer service.
Looking into the future, these same trends will continue to drive 3PL warehouse demand, CBRE said. Economic, geopolitical and supply chain uncertainty will remain prevalent in the coming quarters but will not diminish the need to effectively manage inventory levels.
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."