Robotics has the potential to solve many of the challenges that modern distribution centers face in today’s multifaceted retail sector. But what do you need to consider before implementing them? How can you realize the full potential of robots while avoiding potential pitfalls?
The allure of robotics in the materials handling arena needs no introduction. At modern retail distribution centers (DCs), where operations often run 24 hours a day, 7 days a week, 365 days a year, robots are increasingly being added to meet ever-increasing throughput demand. According to the Association for Advancing Automation (A3), North American companies bought 12,305 robots in the second quarter of 2022—a 25% increase over the second quarter of 2021 and a 6% increase over the first quarter of 2022.While the automotive industry has historically been the biggest adopter of robotics, recent years have seen a surge in implementations focused on automating warehouse logistics, according to A3.
In reality, the use of robots in retail DCs is not new. Many warehouses, for example, have used palletizing robots effectively for years to move heavy cases and position them in the exact same way over and over—which is an incredibly difficult task for people. And that’s just one example. For facilities that already depend on advanced automation—for example integrated, shuttle-based automated storage and retrieval systems (AS/RS); autonomous fork trucks; and high-speed conveyors within integrated goods-to-picker systems—the application of robots feels like a natural progression. Robots are just the next logical step in using automation to further address and solve operational challenges.
With these opportunities, however, come questions. What do those who manage DC operations need to keep in mind when implementing robots, and how should they approach the innovations in robotics that are now viable options for many warehouse operations? To start, DC operators should keep in mind the following six important considerations.
1. What is the difference between an integrated robotic solution and robotic point solution?
There are two main types of robotic solutions. Integrated robotic solutions are closely connected to existing automated systems, such as AS/RS, via software. Robotic point solutions work independently of those same systems. Integrated robotic solutions and robotic point solutions are suited for very different applications.
In most retail DCs that have a high level of throughput made possible by already existing automated systems, robotic point solutions have less applicability. That’s because these point solutions are harder to integrate into existing processes and workflows. However, robotic point solutions can be valuable for specific tasks, particularly in facilities that still rely on more manual operations. As a result, the common vision of robots/standalone machines that do everything—the very kinds of robots that dominate the headlines and often generate the greatest excitement outside of DCs—are typically of less utility in materials handling.
Some futurists may argue with this contention or note that fully robotic warehouses in which teams of robots move all materials are possible, but the reality today is different. Robotic point solutions can be used in discreet applications, such as stacking boxes that are always the same size and weight at a set frequency, with great effectiveness. For this reason, robotic point solutions are popular in environments like manufacturing where there is significant consistency—for example welding the same identical parts together repeatedly thousands of times. For now, however, robots are not able to address the innumerable ad hoc tasks that arise in distribution centers in the standalone fashion required for them to operate entire facilities on their own. In most retail DCs, the flow of products—the products being moved, picked, packaged, and shipped—is highly variable. Due to this, most retail robotics applications are and will remain integrated solutions. For example, AS/RS—which themselves can be considered robotic—are increasingly being paired with robotic pickers with exceptional success, both in increasing throughput and maintaining order accuracy.
Such systems are tightly integrated not only with one another, but to the DC’s core network that connects everything from when orders are received to when they are picked, packaged, delivered, and automatically restocked. In this way, the line between automation and robotics is blurring. Notably, these tightly integrated systems are possible because of recent developments in two key areas.
2.How have recent innovations made robotics more applicable to DCs?
Retail DCs historically faced issues applying robots because an order might include items of dramatically different shapes, sizes, or materials. Up until recently, most robots simply could not address such highly variable, inconsistent situations—let alone with the speed and efficiency of humans. Two advancements changed this dynamic and now play a key role in addressing the increased throughput demands that often prompt warehouses to deploy robots: improvements in vision recognition systems—the cameras and sensors used to help the robot “see”—and an increase in the array of end effectors, the “hands” that enable robots to manipulate or pick items.
With advanced vision recognition, robotic pickers now can see exactly which item they are tasked with picking—even shaking the tote or carton to make them fully visible or to determine which end effector to use.
Recent innovations in end effectors are no less noteworthy. There are now many variations of end effectors, from mechanical grippers to those that use compressed air for suction. As a result, a single picking robot can be used for a wider range of applications—even holding spare end effectors that it can swap in and out as needed to process different kinds of products. The applications of this kind of technology are virtually unlimited. For example, one robot can use an end effector with suction to move soft-sided packages, such as the bags often used for food items, and then quickly switch to a mechanical gripper for heavier, hard-sided items. Furthermore, now that robotic pickers have so many end effectors available to them, they can also be used to process larger and heavier items simply by increasing the scale of the robot itself.
3. What will be your throughput needs five years from now?
Many DCs struggle to determine how much capacity and throughput to address with robots, and whether they should look at peak periods for volume or at their average throughout. The more important question, however, is, “What will your throughput look like in five years?”
Yes, robots can be used as a short-term, or even a stopgap, solution to address very specific needs in the retail warehouse. Some organizations are even beginning to offer robots-as-a-service (RaaS), a subscription-based model that lets DCs lease robots during periods of increased volume or demand rather than buying them. It’s a viable option for some organizations that ensures that robots are only paid for when they are productively working.
However, a full robotic deployment, one in which robots are integrated into the core warehouse system and structure, is a much more advanced undertaking. To ensure that it is approached correctly, retailers should audit their operation to determine what throughput looks like as well as which products comprise most of it and which might challenge robotic systems.
Integrated systems often take two or three years to deploy from assessment to design, construction, testing, and deployment, so it is also imperative to look at least five years ahead to ensure that the desired return on investment is achieved. This does not mean that robotic systems should be configured to address periods of high throughput at all times, but rather that they are capable of being sped up to handle additional capacity on a seasonal basis or as needed.
4. What role should DC employees play in a robotics implementation?
Robotic systems have the potential to dramatically enrich the lives of DC employees, but those who run retail warehouses must actively include these employees in the selection process. Employees who currently work in roles shaped by manual, highly repetitive tasks have the most to gain from a robotics implementation. These individuals can transition into the highly skilled positions needed to manage, maintain, and repair robots, and their experience in roles such as picking can be exceptionally valuable when designing and refining robotic systems. For example, skilled pickers often have ideas on how and where existing picking processes can be streamlined and which kinds of effectors should be considered. Warehouse employees in general are also very aware of the many processes that would benefit from robotic automation. This information is of exceptional value when designing the layout of any distribution center.
Directors of retail distribution centers should involve these individuals in the planning process. Most importantly, it is imperative that they view robotic systems as an investment that complements warehouse staff and as a strategy that is proven to decrease employee churn. It is equally important to map out a career path for those employees whose roles will be automated or addressed by robots. Investing in and upskilling these employees is something that every organization investing in robots should examine.
5. How will you handle maintenance and repairs?
Robotic warehouse solutions are complex, and a breakdown can have a dramatic impact on operations. Once the decision to automate a DC with robotic systems is made, it is crucial to establish a strong maintenance and repair plan. This includes ensuring that adequate service level agreements are established and that the retailer has access to spare parts and experts.
One highly effective strategy for retailers is to build and hire their DC robotics team a full six months before the facility becomes operational. This allows the team to work side by side with the vendor in the testing and adjustment of all systems, simultaneously gaining familiarity with often expansive facilities.
Existing warehouse employees who are intent on learning about robotics and want to pursue a career in the field are ideal candidates for these assignments. Providing them with the opportunity to work directly with the vendor enables them to extract insights that have accumulated from many years of robotics work. Such opportunities should not be missed.
6. What tasks are robots still not well-suited for?
Enthusiasm for robotics is warranted. However, it is important for retailers to realistically appraise the capabilities robots bring to their facilities as well as which tasks robots are not yet ready to do at the velocity and scale required.
Two common tasks associated with the holiday shopping season offer a great example. While robots are proven in fulfillment operations, the reverse logistics involved during the returns season is problematic. While robots can scan returned items for volume and weight to determine if they are complete, today’s vision recognition systems are not ready for prime time use in the returns market.
For example, a robot can determine if both pairs of shoes from an order were returned and that they are the right kind, but it cannot determine if those same shoes were worn and can be sold as new. In the same way, a robot can determine if a returned television is the right model, but it cannot determine if it was dropped or damaged. People must still provide that critical oversight.
Vendors are working to quickly develop innovations to solve needs just like this. In the meantime, however, it’s important to leverage robots where they have the most potential for a return on investment.
Be thoughtful and realistic
It is also important to realize that robots are not suitable for every operation. Ultimately, what is important is not how many robots you used to address a problem but whether or not the problem was actually solved. Innovation for innovation’s sake just isn’t feasible for many brands, and not all organizations have the resources required to deploy large-scale robotic systems.
All retailers are, however, in a position to streamline their fulfillment operations so that they process orders more efficiently and accurately, retain valuable employees, increase the return on investment of their DCs, and address future periods when throughput needs are higher. Before they implement any automation, companies should make sure that it is based on best practices, done with reputable and experienced partners, and designed to address their own unique needs.
By keeping the above considerations in mind, those who oversee the operation of retail DCs can make sure that if they do move forward with a robotics strategy, they do so in a thoughtful and realistic way.
Those in our profession will likely look back on the present era as one shaped by unprecedented change and significant steps forward. Only time will tell if this is the beginning of the golden age of robotics or another chapter in the longstanding evolution of automation in retail DCs. What is certain is that those who embrace robotics thoughtfully, realistically, and methodically will see success in their fulfillment operations.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.