Intermodal transportation is in a good place today, because it's poised for continued growth. Intermodal—shipping freight using rail/truck combinations—has long been competitive with long-haul trucking, although it has not fully penetrated that market. Thanks to improved service levels, it is increasingly competitive with medium-length hauls as well. As long as fuel costs stay high, intermodal should continue to see growth opportunities in coming years. It's also getting a boost from companies' growing interest in reducing their carbon emissions, but in the longer term the potential increase in "reshoring" and "nearshoring," and the shift by trucks to lower-cost fuel could lead to some negative consequences.
Intermodal continued its recovery in 2012, growing more than 4 percent over 2011, and 2013 is evidently growing at a similar pace. (See Figure 1.) This strength results from intermodal's ability to add value for all players: Railroads get volume. Shippers get low rates. And trucking firms can shift from long-haul to drayage (local hauls), which improves quality of life for their increasingly hard-to-find drivers.
Intermodal also has obvious appeal because it fits in with some of the "mega forces" affecting both society and business today. Rail is very efficient (a ton of freight travels about 480 rail miles on a single gallon of fuel, according to the Federal Railroad Administration). As fuel costs rise, therefore, rail segments become proportionately more cost-effective than truck. Moreover, rail takes trucks off the roads; as highway congestion increases, intermodal will offer one way to relieve that pressure. And transferring freight from highway to rail reduces greenhouse gas emissions by two-thirds compared to truck transportation, making intermodal a very attractive option in a society that is becoming increasingly concerned about its environmental impacts.
Hurdles still to overcome
Investments in technology and infrastructure are helping to overcome the traditional drawbacks in intermodal service and reliability. Intermodal marketing companies (IMCs) use technology to efficiently plan routes, manage truck-train transitions, track shipments, and manage equipment. More recently, integrated truckload carriers have brought single-brand, asset-controlled solutions to the market. Both types of companies have become essential players in the intermodal value chain. Meanwhile, railroads on the East Coast are making their corridors more intermodal-friendly by investing in such infrastructure as new rail yards with highway access, rebuilt tracks, and higher tunnel clearances.
These investments could shift intermodal's traditional geographic distribution. In the past, the large majority of international intermodal shipments came through Pacific Coast seaports. But improvements to rail corridors in the eastern third of the United States may make intermodal attractive on a wide variety of other lanes, including East and Gulf Coast imports and fast-growing domestic intermodal and export shipments.
Many industry observers look at this growth opportunity in terms of length of haul: where once the point above which intermodal could outcompete a truckload was 800-1,000 miles, now it may be closer to 500 miles. However, if the choice were so clear-cut, then intermodal carriers would already have captured substantial amounts of this medium-length traffic, and some long-haul traffic would not remain elusive.
Perhaps a better way to analyze the situation, then, is in terms of shippers' supply chain networks and purchasing practices. Traditionally, these supply chain networks have been set up to take advantage of intermodal only for imports and for inbound shipments to distribution centers. That's an outdated approach, because intermodal service today offers advantages for other types of hauls, too. Yet many shippers fail to make use of those services, due in part to purchasing practices that create hurdles to intermodal based on internal policies, loyalty to private fleet assets, or skepticism about intermodal's reliability or cost differentials. Thus, the challenge for intermodal carriers will be to sell their product effectively by understanding their purchasers' psychology and internal practices.
Intermodal providers should eventually be able to clear these hurdles (assuming they can continue to improve service and reliability, and assuming infrastructure improvements are done well). That's the key to maintaining short- and medium-term growth in this sector.
However, two longer-term trends could negatively affect intermodal. The first is liquefied natural gas (LNG). As trucks convert to LNG-powered engines fueled by a nationwide network of filling stations, they could achieve a 38-percent reduction in fuel costs while also cutting greenhouse gas emissions by 30 percent. Because fuel represents half the cost of running a truck, LNG could significantly reduce intermodal's price advantage, potentially making truckload's performance and reliability a worthwhile tradeoff.
The second is the reshoring and nearshoring trend, in which manufacturers choose to locate plants in the United States or Mexico rather than in Asia. Currently, Long Beach is a consolidated point of origin for intermodal, with more than 40 percent of Asian imports coming through southern California. If Asian imports decline and are replaced by multiple points of origin across the continent, intermodal traffic may become less dense, and service demands more challenging to meet.
Still, IMCs, integrated truckload carriers, and railroads, which have all made so much progress on service and efficiency in the recent past, may yet find ways to address these trends. In the meantime, intermodal can enjoy its continued growth for some time to come.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.