The time is ripe for a seismic change in warehouse operations and enabling software. One that will stretch far beyond traditional warehouse management system functionality to enable warehouse software that can continually sense the environment and makes decisions for itself.
Dan Gilmore is chief marketing officer at robotics software provider Roboteon. He has been a frequent writer and speaker on warehouse technologies for many years.
We have smart homes, smart highways, and even smart toothbrushes. Isn’t it about time we had smart warehouses too?
When the term “smart” is applied to various products, it usually has to do with internet connectivity. So, for example, a “smart” piece of field equipment would be able to send data on its condition and performance, allowing the manufacturer to remotely monitor maintenance needs and perhaps offer suggestions for how equipment users can improve performance.
While the smart warehouse also leverages the internet, it includes a lot more than just internet connectivity and analytics. It involves warehouse systems that are smarter, based on new levels of visibility and awareness, advanced optimization technologies, and increased system-based decision-making. It also leverages a number of supporting technologies, from the internet of things (IoT) to simulation and machine learning.
A framework for this smart warehouse is shown in Figure 1. It shows that although a warehouse management system (WMS) is necessary for achieving a smart warehouse status, it is not sufficient. Previously, thousands of companies depended on traditional warehouse management systems to drive high levels of efficiency. But there has, arguably, been only incremental progress in WMS functionality over the last 20 years. During that same time period, companies have needed to meet new throughput expectations, push back against rising costs, and enable shortened cycle times. These general business shifts are driving a new paradigm in warehouse operations and technology.
The smart, automated warehouse will be built on a number of capabilities and components beyond what can be achieved by a WMS alone. It will rely on technologies that can be flexibly deployed and combined to meet specific requirements. Critically, many of these new capabilities will be delivered by newer and complementary warehouse execution system (WES) software, which is related to but different from WMS. Below, we describe the key capability groupings and enabling technologies as shown in the smart warehouse graphic.
Core warehouse operations
The smart warehouse is built on top of core operations excellence, which will be delivered, in part, from an advanced warehouse management system. That operations excellence will also rely on pervasive use of mobile terminals and barcode scanning, system-directed activity, advanced task management, support for multiple picking and replenishment strategies, dynamic slotting, detailed labor reporting, and more.
Constraint/condition awareness
In addition to guiding core warehouse operations, the smart warehouse is always “listening” to the environment. This awareness is generally provided by a WES and happens in a way that is fundamentally different than how a traditional WMS sees the world. A WMS is generally reactive in nature, processing the work as it sequentially arrives (physically or logically) at each next step in the fulfillment process. In comparison, a WES is “always on”—aware in real time of activity and constraints that can impact decision-making.
That awareness includes granular, real-time visibility of throughput and any bottlenecks set at user-definable levels. For example, the user could choose to have visibility of the case picking area as a whole or visibility of each level of a multilevel case pick module. The smart warehouse would know what is expected in terms of throughput in each area and will send alerts if throughput falls below expectations.
But there is a lot more here: That real-time visibility can be turned into powerful dashboards that give managers and supervisors a detailed look at where things stand across the distribution center (DC)—and what they should do next.
Here’s the cool part: The WES draws upon the same data being used to power the dashboards to make decisions about the flow of goods and work. For example, if a put wall area (an increasingly popular order-picking technology) is becoming congested, the smart warehouse will either slow down upstream pick activity or, for a period of time, send picks to an alternative path, such as to a manual cart pick, until the congestion dissipates. And it does this on its own.
Now that’s very smart.
This granular visibility of activity—current and planned—can then be used by simulation technology to provide the foundation for the intelligent and dynamic allocation of labor and resources, as discussed in the “Enabling technologies” section of this article.
Advanced software-based decision-making
Here is the reality: Even with advanced warehouse management systems, most warehouse operations are highly dependent on human decision-making about what work to release when, when to change order and replenishment priorities, and more.At the center of the smart warehouse is the ability of the WES to release orders and other work autonomously, without the need for human intervention, making the process more efficient.This automated release of work is based on a variety of attributes, including order priority, inventory and resource availability, optimization opportunities, carrier cut off times, and more.
The WES will also be able to reprioritize tasks as conditions in the DC change. While it’s true that warehouse management systems have had prioritization capabilities for many years, new smart warehouse capabilities will take prioritization to new levels.
Let’s take basic cart picking as an example. In a smart warehouse, when a picker scans the cart identification, the system will dynamically assign picks to that cart, based on the cart configuration and the goal of minimizing total travel time. But what if a very “hot,” urgent order comes in? In the smart warehouse, the system will scan the environment to see if any cart pickers have orders assigned to their carts that could be replaced with the hot, priority order—typically an order that hasn’t started any picks. But it will do so in a smart way, only assigning the new order if the pick locations are in front of the picker, so they do not have to reverse direction after having already completed picks along their path.
Instrumentation and user interface
The smart warehouse will increasingly automate the tracking and measurement/monitoring of inventory, equipment, and people by using technologies such as RFID, IoT, and real-time locating systems (RTLS). For example, in many cases, the smart warehouse will support RFID as an alternative to barcode scanning. RFID can eliminate many barcode scanning activities and automatically identify and prevent errors, such as “mispicks.”
Tracking technologies such as RFID can, in turn, help empower new types of smart capabilities. For example, IoT can be used to trace a lift truck driver’s actual movements and share that information with analytic applications to identify if workers are taking the most efficient travel paths to complete their work. IoT can also be leveraged to enforce social distancing or to identify “dwell times” when product isn’t flowing as it should.
As warehouse technology becomes smarter, the user interface for that technology will become more intuitive. The smart warehouse will increasingly leverage voice technology not only to improve picking and other distribution processes but also to change how workers (especially managers and supervisors) interact with warehouse software. It will enable managers to ask questions or request data via voice, and trigger a dynamic system response, moving to a form of person-to-system dialogue. Analysts call this “conversational voice,” in contrast to the “transactional voice” that has been in place for decades for order picking and other tasks.
Already today, there are applications in which workers use voice to request information from a WMS. Examples include calling on a mobile device for an updated status on the current picking wave or requesting replenishment status for an empty location awaiting a pick.
Material handling system optimization
As noted above, there are a significant number of both traditional material handling systems (such as sortation and pick-to-light) and new generation material handling systems (such as put walls, mobile robots, and goods-to-person) available to distribution managers today. That includes technologies, such as mobile robots and put walls, that are relatively inexpensive and highly scalable, meaning companies can start small and add to them over time based on success.
Regardless of the type of automation, smart warehouse software will seamlessly integrate with and optimize the performance of these systems, both individually and as a whole. It will provide a single platform for integrating with DC automation and orchestrating the flow of goods across heterogenous materials handling systems. This integration layer can be thought of as an operating system for managing the integration and performance of any number of automation technologies. For example, this single platform could be used to direct different mobile robot types from different vendors.
This integration layer would also directly connect with systems such as voice, smart carts, pick-to-light, put walls, and mobile robots without the need for any other software. Utilizing a single platform has many advantages, including lower total costs and the ability to optimize the performance of these systems within the full context of WMS/WES information. As a result, the integration layer would eliminate the process and information siloes that occur when the WMS “throws the orders over the wall” to the picking subsystems.
This “plug and play” capability will not only ease initial integration efforts but also enable the automation systems to be included in the larger orchestration of workflows. Both automated and nonautomated processing areas could be considered as a holistic ecosystem, optimizing the flow of work and total throughput. This is very different than how warehouse software has worked in the past with automation—and it is very smart.
Enabling technologies
To achieve these capabilities, the smart warehouse will be built on the foundation of several enabling technologies. These include:
A dynamic rules engine: The smart warehouse will use a rules engine to define and dynamically execute conditional rules relative to process and flow. These rules will consider capacities and constraints and be easily adaptable over time without custom coding.
In-line analytics: The smart warehouse will be instrumented with a rich array of dashboards and analytics that are increasing “in-line”—or embedded into the warehouse technology and directly relevant to the job being done by the user. These dashboard analytics will support real-time decision-making.
Simulation: The smart warehouse will leverage simulation tools to improve resource planning, “what if” scenario analysis, system testing, and more. The WMS software, for example, could forecast expected order volumes and profiles based on history and other factors, then simulate how the default labor and resource plan for the day/shift matches up. The result would be a dynamic, time-phased plan that identifies where workers will be needed in what quantities for, say, every hour of a shift.
Artificial intelligence/machine learning: Naturally, artificial intelligence (AI) and machine learning will play a growing role over time in the smart warehouse. For example, companies may use artificial intelligence/machine learning together with simulation software to continuously improve labor and resource plans. Simulation software may create a work plan based on estimates of processing times, carrier schedules, and more. The timing of this automated order release will be continually improved based on machine learning.
Taken together, these new capabilities of the smart, automated warehouse will usher in a step change in warehouse technology capabilities.
Smart warehouse benefits
The smart warehouse will deliver a wide array of benefits to shippers. These include:
Significantly reduced labor costs;
Higher and more consistent DC throughput;
Reduced need for automation (for example, fewer number of diverts) or the ability to achieve more throughput from a fixed or current level of DC automation;
Improved labor planning and allocation across a shift;
Improved, automated decision-making;
Faster implementation of new automation technologies, especially picking sub-systems; and
Greater agility to add/change processes or add automation over time.
This is not small stuff. This is seismic change for warehouse operations and enabling software, representing a new era of nearly autonomous warehouse software. It will deliver competitive advantage to companies that embrace the vision before their competitors.
The smart, automated warehouse isn’t just some academic vision. While the smart warehouse paradigm should be thought of as a journey not a destination—both in terms of the overall market and at individual distribution centers—most of the capabilities described here are available today, some more complete, others more developing. But there is a lot more to come, especially through enhanced use of AI and machine learning.
With the growing availability of less expensive and more scalable technology, it seems clear that a much higher percentage of companies will embrace material handling systems than is the case today. But many of the capabilities described in this article can drive value for nonautomated or lightly automated operations as well. Whatever level of automation they adopt, it’s time for companies of all sorts to start envisioning a much smarter, automated future for distribution operations.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.