Technology that's making true network optimization and supply chain visibility feasible could (and should) lead shippers to rethink how they work with rail carriers.
Writing about trends in the railroad business is always an interesting exercise. That's because the railroad business is a mature industry, and as such, it doesn't change radically year-to-year. But the world in which mature industries operate and the circumstances surrounding the customers they serve can shift considerably. Any trends that affect customers, of course, will have a significant impact on service providers. As we'll see later in this article, some trends on the customer side that are presently under way or are looming on the horizon could change how shippers work with railroads.
The seismic shift in railroading traces back to the Staggers Act, which deregulated railroads in 1980 and set in motion changes that rejuvenated an industry many had thought was headed for the scrap heap. Virtually all of the railroads in the Northeast were bankrupt, with little prospect for recovery. The strongest carriers, meanwhile, simply did not earn enough to reinvest at a rate sufficient to renew and sustain their infrastructure and asset base. Even the freight rates—much higher in real dollars than today—could not overcome the giant millstone of regulatory constraints and institutionalized inefficiency. The Staggers Act took the shackles off the railroad industry, and the results have been truly transformational.
In their current incarnation, the North American railroads haul more freight, at lower cost and with fewer employees, by a factor of about twenty, when compared to 1947, their highest-volume year prior to deregulation. (See Figure 1.)
This was a transformational change, the likes of which have rarely, if ever, been seen before, and it's still going on. The point is that prosperity often brings a following sea of complacency ("We must be smart; look how well we're doing!"), but that hasn't happened in this instance. Railroads have so far largely avoided being in the position of recognizing their mistakes as they're repeating them.
The good news is that, since the onset of the recession, the national rail network has been fluid, with ample capacity and reliable service. The longer-term challenge will be managing the impact a sustained and meaningful increase in volume will have. Rail carriers' continued investment in network upgrades and capacity expansion will certainly help, but current forecasts say it won't be enough.
Managing for the future
What does all this mean for rail shippers? In the context of moving tomorrow's freight, probably not a lot. The strategic implications are more critical. And indeed, there are a number of strategic elements of managing for the future that deserve consideration, exploration, and in many cases, action. Here are two I believe are particularly important.
1. Transportation network optimization. Despite rapid advances in both Internet capabilities for instant communications and sophisticated optimization technology, most companies around the world fail to take advantage of those tools, continuing to buy and sell transportation in what might be characterized as a "suboptimal" fashion. In the vast majority of cases, then, acquiring transportation capacity is essentially a tactical exercise in rate shopping. It is frequently balkanized by geography (continent, region, country, or even smaller areas). It is also often cut up into discrete modes (air, ocean, rail, truck, parcel).
This approach is at odds with the nature of supply chains, which operate as interconnected networks linking suppliers, manufacturers (or other buyers), distributors, and end users. Transportation is a key part of these networks and, in fact, is its own network of freight flows.
Most consumers of transportation services (shippers, consignees, third parties, intermediaries) have a good operational understanding of how their supply chains function. What is so often lacking is a comprehensive view of their network of freight flows (inbound, outbound, and inter-facility). This precludes a strategic view of the entire network based on empirical data, which would enable a different strategy for holistic optimization across what can be a complex global supply chain. Mastering this fundamental capability is critical to truly optimizing a supply chain network.
Operating such networks in an agile and dynamic fashion is vital to optimizing supply chain performance. Many shippers still rely on static routings (that is, if it's an air shipment, it's always air; if it's truck, it's always truck, and so forth). Dynamic operations allow for concepts such as "blended service," whereby tiered capabilities are provided on a lane. The base volume may move by rail (carload or intermodal), replenishment volume may move by truck, and "hot" shipments may move by truck with around-the-clock driver teams, or even by air. This amplifies flexibility and produces a "best cost/best service" model.
2. Supply chain visibility and event management. The other key element is having true visibility across the network. In the past, this has been nobly advanced, yet largely doomed to failure and frustration. The main obstacle has been getting trading partner connectivity to a level that produces meaningful and reliable results. Historically this has hinged on a "one-to-many" set of relationships, where one buyer of services has endeavored to connect with hundreds or even thousands of trading partners across the supply chain. Few can claim success. Generally, these efforts have failed because of the time and expense involved in the gritty work of building connections to each party and then maintaining them. Failure to capture each one leads to holes in the supply chain. That makes the data suspect and unreliable, which ultimately leads to the inability to rely on the results. That has now changed.
Two developments became the game-changers. First, device-independent, cloud-based technologies have blossomed as the Internet, growing at breakneck speed, has driven and enabled innovation. And second, the cloud-based, multitenant platform we now have speeds up and simplifies those things that caused earlier attempts to stumble and fail. Think of it as a kind of "Facebook for logistics." It is a community of logistics service providers and users. Instead of connecting individually with each of my trading partners—be they an ocean carrier, airline, railroad, motor carrier, or third-party logistics service provider—I "friend" them on the platform. The advantages to the service provider are significant: Instead of maintaining connections to every one of their customers individually, they need only connect once. When it comes to updating information (for example, schedules, contact information, news and notices, public tariffs, procedures, and so forth), providers can post and maintain it for all of their customers in a single instance.
Coupling a truly optimized network with comprehensive visibility—right down to the stock-keeping unit (SKU) level—will take us to the next generation of supply chain performance. Viewing this in the context of the rail industry, it means that as a shipper, I can now conduct true multimodal analysis and comparison of service and price trade-offs. In the past, I might have gone out to the market periodically to solicit competitive rates. But without the ability to accurately compare cost, service, and capacity trade-offs simultaneously across all modes, I could well be missing opportunities to improve performance and take out cost.
At the beginning of the 1970s television show "The Six-Million Dollar Man," about a test pilot who gained superhuman abilities through bionics, a voiceover announcer said, "We have the technology..." Well, folks, we have the technology to transform supply chains, taking them from a tool for tactical execution to a means of strategic enablement. The railroads will play a key part in achieving this important goal. It's time for shippers to integrate them more seamlessly into the overall network strategy of their organizations.
Artificial intelligence (AI) tools can help users build “smart and responsive supply chains” by increasing workforce productivity, expanding visibility, accelerating processes, and prioritizing the next best action to drive results, according to business software vendor Oracle.
To help reach that goal, the Texas company last week released software upgrades including user experience (UX) enhancements to its Oracle Fusion Cloud Supply Chain & Manufacturing (SCM) suite.
“Organizations are under pressure to create efficient and resilient supply chains that can quickly adapt to economic conditions, control costs, and protect margins,” Chris Leone, executive vice president, Applications Development, Oracle, said in a release. “The latest enhancements to Oracle Cloud SCM help customers create a smarter, more responsive supply chain by enabling them to optimize planning and execution and improve the speed and accuracy of processes.”
According to Oracle, specific upgrades feature changes to its:
Production Supervisor Workbench, which helps organizations improve manufacturing performance by providing real-time insight into work orders and generative AI-powered shift reporting.
Maintenance Supervisor Workbench, which helps organizations increase productivity and reduce asset downtime by resolving maintenance issues faster.
Order Management Enhancements, which help organizations increase operational performance by enabling users to quickly create and find orders, take actions, and engage customers.
Product Lifecycle Management (PLM) Enhancements, which help organizations accelerate product development and go-to-market by enabling users to quickly find items and configure critical objects and navigation paths to meet business-critical priorities.
Nearly one-third of American consumers have increased their secondhand purchases in the past year, revealing a jump in “recommerce” according to a buyer survey from ShipStation, a provider of web-based shipping and order fulfillment solutions.
The number comes from a survey of 500 U.S. consumers showing that nearly one in four (23%) Americans lack confidence in making purchases over $200 in the next six months. Due to economic uncertainty, savvy shoppers are looking for ways to save money without sacrificing quality or style, the research found.
Younger shoppers are leading the charge in that trend, with 59% of Gen Z and 48% of Millennials buying pre-owned items weekly or monthly. That rate makes Gen Z nearly twice as likely to buy second hand compared to older generations.
The primary reason that shoppers say they have increased their recommerce habits is lower prices (74%), followed by the thrill of finding unique or rare items (38%) and getting higher quality for a lower price (28%). Only 14% of Americans cite environmental concerns as a primary reason they shop second-hand.
Despite the challenge of adjusting to the new pattern, recommerce represents a strategic opportunity for businesses to capture today’s budget-minded shoppers and foster long-term loyalty, Austin, Texas-based ShipStation said.
For example, retailers don’t have to sell used goods to capitalize on the secondhand boom. Instead, they can offer trade-in programs swapping discounts or store credit for shoppers’ old items. And they can improve product discoverability to help customers—particularly older generations—find what they’re looking for.
Other ways for retailers to connect with recommerce shoppers are to improve shipping practices. According to ShipStation:
70% of shoppers won’t return to a brand if shipping is too expensive.
51% of consumers are turned off by late deliveries
40% of shoppers won’t return to a retailer again if the packaging is bad.
The “CMA CGM Startup Awards”—created in collaboration with BFM Business and La Tribune—will identify the best innovations to accelerate its transformation, the French company said.
Specifically, the company will select the best startup among the applicants, with clear industry transformation objectives focused on environmental performance, competitiveness, and quality of life at work in each of the three areas:
Shipping: Enabling safer, more efficient, and sustainable navigation through innovative technological solutions.
Logistics: Reinventing the global supply chain with smart and sustainable logistics solutions.
Media: Transform content creation, and customer engagement with innovative media technologies and strategies.
Three winners will be selected during a final event organized on November 15 at the Orange Vélodrome Stadium in Marseille, during the 2nd Artificial Intelligence Marseille (AIM) forum organized by La Tribune and BFM Business. The selection will be made by a jury chaired by Rodolphe Saadé, Chairman and CEO of the Group, and including members of the executive committee representing the various sectors of CMA CGM.
Businesses were preparing to deal with the effects of the latest major storm of the 2024 hurricane season as Francine barreled toward the Gulf Coast Wednesday.
Louisiana was experiencing heavy rain and wind gusts at midday as the storm moved northeast through the Gulf and was expected to pick up speed. The state will bear the brunt of Francine’s wind, rain, and storm damage, according to forecasters at weather service provider AccuWeather.
“AccuWeather meteorologists are projecting a storm surge of 6-10 feet along much of the Louisiana coast with a pocket of 10-15 feet on some of the inland bays in south-central Louisiana,” the company reported in an afternoon update Wednesday.
Businesses and supply chains were prepping for delays and disruptions from the storm earlier this week. Supply chain mapping and monitoring firm Resilinc said the storm will have a “significant impact” on a wide range of industries along the Gulf Coast, including aerospace, life sciences, manufacturing, oil and gas, and high-tech, among others. In a statement, Resilinc said energy companies had evacuated personnel and suspended operations on oil platforms as of Tuesday. In addition, the firm said its proprietary data showed the storm could affect nearly 11,000 manufacturing, warehousing, distribution, fabrication, and testing sites across the region, putting at risk more than 57,000 parts used in everyday items and the manufacture of more than 4,000 products.
Francine, which was expected to make landfall as a category 2 hurricane, according to AccuWeather, follows the devastating effects of two storms earlier this summer: Hurricane Beryl, which hit the Texas coast in July, and Hurricane Debby, which caused $28 billion in damage and economic loss after hitting the Southeast on August 5.
Economic activity in the logistics industry expanded in August, though growth slowed slightly from July, according to the most recent Logistics Manager’s Index report (LMI), released this week.
The August LMI registered 56.4, down from July’s reading of 56.6 but consistent with readings over the past four months. The August reading represents nine straight months of growth across the logistics industry.
The LMI is a monthly gauge of economic activity across warehousing, transportation, and logistics markets. An LMI above 50 indicates expansion, and a reading below 50 indicates contraction.
Inventory levels saw a marked change in August, increasing more than six points compared to July and breaking a three-month streak of contraction. The LMI researchers said this suggests that after running inventories down, companies are now building them back up in anticipation of fourth-quarter demand. It also represents a return to more typical growth patterns following the accelerated demand for logistics services during the Covid-19 pandemic and the lows of the recent freight recession.
“This suggests a return to traditional patterns of seasonality that we have not seen since pre-COVID,” the researchers wrote in the monthly LMI report, published Tuesday, adding that the buildup is somewhat tempered by increases in warehousing capacity and transportation capacity.
The LMI report is based on a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).