The ratio of U.S. logistics costs as a percentage of GDP hasn't changed in two years. Costs should continue to hold steady as the economy struggles to gain momentum.
If you had to sum up the state of U.S. business logistics costs in just a few words, you might do well to borrow a phrase that was well-known to drivers of an earlier era: stuck in neutral. That's because logistics costs as a percentage of the overall U.S. economy in 2012 came in at 8.5 percent, exactly the same as in the previous year.
U.S. business logistics costs did rise in 2012, to $1.33 trillion, an increase of US $43 billion from 2011. But that increase—less than half of the increase seen in 2011—paralleled the overall growth in the sluggish economy. In other words, the freight logistics sector was growing at the same rate as the U.S. gross domestic product (GDP).
Article Figures
[Figure 1] U.S. logistics costs as a percentage of GDPEnlarge this image
[Figure 2] Calculation of 2012 logistics costs (in U.S. $ billions)Enlarge this image
That and other findings indicative of slow growth for at least the next few years prompted transportation consultant Rosalyn Wilson to choose Is This the New Normal? as the title for the Council of Supply Chain Management Professionals' 24th Annual "State of Logistics Report," sponsored by Penske Logistics. The longest-running study in the field, the report provides an accepted measure for quantifying the size of the U.S. transportation market and the impact of logistics on the U.S. economy. (For more about the report, see the sidebar.)
About the "State of Logistics Report"
For more than two decades, the annual "State of Logistics Report" has quantified the size of the U.S. transportation market and the impact of logistics on the U.S. economy. The late logistics consultant Robert V. Delaney began the study in 1989 as a way to measure logistics efficiency following the deregulation of transportation in the United States. Currently the report is authored by transportation consultant Rosalyn Wilson under the auspices of the Council of Supply Chain Management Professionals (CSCMP). This year's report was sponsored by Penske Logistics.
CSCMP members can download the complete 24th Annual "State of Logistics Report" at no charge from CSCMP's website. Nonmembers can purchase the report from CSCMP's online bookstore.
The report measures logistics costs against the U.S. GDP, a ratio often cited as a measurement of the supply chain's efficiency in moving the United States' output of goods. A ratio below 10 percent traditionally was viewed as a sign that the nation's logistics managers were keeping costs under control and boosting operational efficiency. Since the Great Recession of 2007-2009, however, a low ratio has signified a decline in shipping expenditures and transportation costs that correlates to sluggish economic activity. In fact, the lowest point ever recorded in the 30-year history of the report was a ratio of 7.8 percent in 2009. (The "State of Logistics Report" was first issued in 1989, but the first edition included data dating back to 1981.) Figure 1 shows logistics costs as a percentage of GDP for the most recent 10-year period.
Carrying costs, inventory up slightly
The report breaks down overall logistics expenditures into three major components: inventory carrying costs, transportation costs, and administrative costs.
Inventory carrying costs rose in 2012 to $434 billion—a 4-percent hike from 2011. Carrying costs reflect the amount of interest paid on inventory, the expenses for holding inventory in storage (taxes, obsolescence, depreciation, and insurance), and warehousing costs. (See Figure 2.)
The value of the nation's business inventories (which includes agriculture, mining, construction, services, manufacturing, and wholesale and retail trade) rose to almost $2.3 trillion last year. In her report, Wilson pointed out that U.S. business inventories rose in three out of the four quarters last year. (See Figure 3.) All three subcategories of inventory (retail, wholesale, and manufacturing) climbed in 2012. Retail inventories increased 8.3 percent, far higher than those for wholesale (3.8 percent) and manufacturing (1.3 percent).
Although inventory levels rose, interest rates did not. In fact, the interest component of carrying costs declined by 6.9 percent, according to Wilson. That's because the cost of capital, as measured by the commercial paper rate, declined. The commercial paper rate, which reflects the interest businesses pay to borrow short-term capital, reached near-historic lows, falling from .13 percent in 2011 to .11 percent in 2012. Had it not been for the low cost of capital, Wilson noted, the growth in inventory levels would have caused carrying costs to rise.
Interestingly, the retail inventory-to-sales ratio, which indicates how well retailers are balancing stock with sales, rose in the latter half of 2012. During the Great Recession in 2009, that ratio skyrocketed to 1.49. During the first four months of 2012, it stabilized at 1.26, indicating that sales and inventory were fairly well balanced, Wilson wrote. By year's end, however, flagging sales had caused it to inch up to 1.28. (See Figure 4.)
Taxes, obsolescence, depreciation, and insurance rose 2.6 percent in 2012 to reach $302 billion. Wilson said that hike was directly related to the growth in inventories.
The final component of inventory carrying costs—warehousing expenses—totaled $130 billion in 2012, up 7.6 percent from 2011. In her report, Wilson noted that lease rates for warehouses have risen, indicating a recovery in this sector. Although new construction has increased available inventory, occupancy rates for warehousing have continued to rise.
Transportation costs in check
Transportation, the second major component of U.S. logistics costs, rose only 3 percent in 2012. Transportation costs totaled $836 billion last year, up from $821 billion in 2011. Wilson said that transportation costs increased modestly because of weak and inconsistent shipment volumes and strong pressure to restrain rates. As a result, transportation accounted for 5.4 percent of overall GDP in 2012—well below the historic norm of approximately 6 percent.
Trucking costs, the largest component in the transportation sector, totaled $647 billion in 2012. Intercity motor carriage, at $445 billion, accounted for about two-thirds of that amount, while local motor freight (which includes delivery services) reached $202 billion.
Truck tonnage rose 2.3 percent, and utilization rates "are at all-time highs," Wilson noted in the report. Those are two of several factors suggesting that the trucking industry is on the brink of serious capacity problems. Another is the new Federal Motor Carrier Safety Administration (FCSA) hours-of-service (HOS) rules, which reduce maximum weekly driving time. According to various estimates, that could potentially reduce driver capacity by 2 to 5 percent, and could cause productivity to decline by between 2 and 10 percent, Wilson said. Additional new rules on medical certifications and drug testing could further shrink the pool of eligible drivers. Put that together with difficulties in recruiting and retaining drivers, and it's estimated the industry currently needs 30,000 more drivers, she said.
Spending on rail services, the second largest component of transportation costs, amounted to $72 billion last year. That's up 4.9 percent, a modest increase compared to the 16-percent spike in 2011. Intermodal volume was the second highest on record, providing competition that helped to keep down motor carrier rates. Although intermodal fared well, bulk rail shipping did not: total carloads for the year fell 3.1 percent from 2011.
Costs for shipping by water totaled about $35 billion, with international shipping accounting for about $27.5 billion and domestic waterways $7.5 billion. Because of increased vessel capacity, ocean carriers struggled to maintain rate levels, and many engaged in a bidding war over declining cargo volumes. As a result, overall costs for water transportation declined by 0.9 percent in 2012, despite higher rates for some domestic barge shipments brought about by drought-related restrictions on traffic.
As for other transportation components, oil pipelines generated $13 billion. The airfreight industry accounted for $33 billion, an increase of 3.1 percent over 2011, but the industry continues to struggle with profitability due to "chronic overcapacity and deteriorating yields," Wilson observed. Freight forwarders, a category that also includes third-party logistics service providers, brought in $37 billion, an increase of 5.4 percent.
In addition to inventory carrying and transportation costs, two other factors figure in Wilson's computation of business logistics costs. Shipper-related costs, which include the loading and unloading of transportation equipment as well as traffic department operations, totaled $10 billion in 2012, up just 1.8 percent from 2011. Administrative expenses—which are computed by a generally accepted formula that takes the sum of inventory and transportation costs and multiplies it by 4 percent—amounted to $51 billion in 2012, up $2 billion from the prior year.
Slow growth is the "new normal"
As for the future, Wilson said the recovery from the Great Recession has been longer than most economists anticipated. In the past, consumers spurred economic recoveries, but this time consumers, who lost ground financially during the downturn, have little confidence in the economy. Most Americans are "still holding tight to their paychecks, spending most of that on necessities," she said.
Although manufacturing had been a bright spot following the Great Recession, sustaining some growth, that sector too has cooled. Manufacturing grew at 7.4 percent in 2010, then 5 percent in 2011, and last year dropped to 3 percent. Since manufacturing growth has abated, Wilson noted, there is less demand for logistics services.
Where's the U.S. economy going? In Wilson's view the economy is entering a period that could be termed the "new normal," one that's characterized by slow expansion with GDP growth hovering between 2.5 to 4 percent, high unemployment levels, and slower job creation. Given those economic conditions, she expects that both the economy as a whole and the logistics sector will be slow to regain any sustainable momentum, and that growth rates will be uneven for some time to come.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.