This year we may see the return of normal shipping levels and patterns, but companies are still assessing whether they should make significant changes to their sourcing strategies.
In our annual outlook, we identified 2023 as being a year of two halves. The first half of the year is expected to see a return to “normal” supply chain conditions, particularly in terms of physical network operations. The second half, however, may bring confirmation of changing corporate sourcing strategies in the wake of the pandemic and political tensions.
Disruptions coming to an end
Evidence from the first quarter of the year suggests the normalization in logistics networks has rapidly arrived. For example, as part of our Purchasing Managers’ Index (PMI), S&P Global Market Intelligence asks survey respondents, “Are your suppliers' delivery times slower, faster, or unchanged on average than one month ago?” Based on their responses we calculate a supplier delivery times index, which is used to indicate the extent of supply delays and capacity constraints in the general economy. For the index, which is shown in Figure 1, readings of 50 mean that there has been no change in delivery times over the prior month, readings above 50 indicate that delivery times were shorter or faster than the previous month, and readings below 50 indicate that delivery times were longer or slower. As Figure 1 shows, the most recent PMI indicates that after several years of slow supplier delivery times, times in the U.S. and European Union have reached their fastest on record. This suggests that after years of supply constraints and delivery delays, supply is loosening up and the transportation network is less constrained.
[FIGURE 1] Supplier delivery times their fastest on record in U.S., Eurozone Enlarge this image
Part of the normalization process is due to there being less pressure on logistics networks. Our forecasts indicate global trade, on a real (that is, inflation-adjusted) basis, has dipped by 0.1% in first quarter 2023, compared with a year earlier. We estimate that it will expand by 0.4% in the second quarter of 2023 and accelerate to 2.5% in the fourth quarter of 2023. With the easing in demand, we are seeing less congestion and capacity constraints across supply chain networks.
There is also evidence that we may see a return to traditional seasonal shipping patterns in 2023. The elevated level of U.S.-inbound container shipments during the consumer boom that occurred from late 2020 to mid-2022 meant there was little seasonality in shipping as ports struggled to “dig out.” In 2022, peak season occurred much earlier than normal as firms sought to avoid shortages. For 2023, there is an apparent return to normal shipping levels and off-peak patterns. But whether or not we are seeing a full return to historic buying and shipping patterns for U.S. and European importers wouldn’t be clear until late summer.
Shipping conditions may be returning to normal levels, but that does not mean all sectors are back to regular operations. The electronics sector faces a glut of supply in memory chips and processors for smartphones and PCs, while the automotive and industrial sectors are still working through back orders as supplies normalize.
Rethinking corporate sourcing strategies
The shortages of the pandemic era may be quickly becoming a distant memory, with some sectors already back to pre-pandemic levels. But corporate inventories are by no means back to normal across the board. U.S. retail sales, for example, are still below their historic averages, but that's due mostly to the automotive sector. Consumer durables (furniture and appliances) and general stores have actually declined from recent peaks, as firms seek to make up for earlier overpurchasing.
The road ahead for inventories will depend on whether firms switch to “just in case” rather than “just in time” sourcing strategies. A more prudent just-in-case approach to inventories reduces future risk. However, a recession with tighter financial conditions may mean banks and shareholders will not allow firms to lock up more cash in inventories.
Aside from the question of “how much” to source, companies have also had to address the question of “where from.” Disruptions from the pandemic have led companies to rethink their over-reliance on sourcing from China. Reshoring, however, is an expensive process. So, like changes to inventory strategies, we're unlikely to see firms making major adjustments in where they source from during the high-interest/falling-profit environment of 2023.
Our analysis of the telecommunications and computing sectors, for example, shows that reshoring is a multiyear process with a panoply of drivers ranging from labor costs and transit times to tariffs and local industrial policy. The exceptions may be the automotive and semiconductor sectors, where significant government funding is encouraging firms to accelerate their investments in new countries including the U.S., the EU, South Korea, Japan, and mainland China.
Conflict, chips, and carbon
With supply and logistics constraints looking to mostly ease in 2023, government policy changes remain one of the largest risks facing companies for the remainder of 2023 (although certainly not the only risk). Policy shifts addressing the war in Ukraine, restrictions on semiconductor exports, and sustainability measures could all have an impact on how companies structure their supply chains.
The war in Ukraine is still ongoing, with fighting likely to continue over the next six months and an eventual stalemate likely by end 2023. From a supply chain perspective, the main outstanding risk comes from an extension of sanctions, including secondary sanctions for countries that sell to Russia.
The passage of the CHIPS for America Act in 2022 and U.S. restrictions on exports of semiconductors and manufacturing equipment to mainland China are tangible signs of the possible development of dual supply chains for some products (for example, graphics chips for artificial intelligence), or what some are calling a “bifurcation of global technology markets.” During the remainder of 2023, it will become clearer whether other countries will follow the United States and issue export restrictions of their own. So far, the government of the Netherlands has indicated restrictions on semiconductor machinery exports will be applied, but their final form has yet to be determined. Similarly, the Japanese government has announced plans to limit the export of chipmaking equipment to China but has yet to apply formal restrictions.
Export restrictions should not be taken to mean there will be a full split in all technology supply chains. In many assembled goods, for example smartphone and computer manufacturing, there are significant economies of scope, and we expect to see companies operating in both countries.
Meanwhile the European Union’s Carbon Border Adjustment Mechanism (CBAM) has the potential to reform global supply chains over the coming decade. CBAM will tax “carbon-intensive products” imported into the European Union in an effort to keep European companies from moving production to or importing from countries with lower environmental standards. Cross-border trade in raw materials and their derivatives will become subject to tariffs set in line with the origin countries’ own environmental policies.
In 2023, the main impact will come from a requirement for importers to start reporting the greenhouse-gas emissions embedded into the covered imported products. That is a quarterly requirement with a deadline of 30 days after the end of the quarter. In the long term, the effect on aluminum and steel products may have the widest implications for global supply chains. Mainland China and Vietnam have the highest carbon dioxide (CO**subscript{2}) intensity among major suppliers of steel and aluminum to the European Union. Mainland China is also the largest supplier of those products. (See Figure 2.)
[FIGURE 2] Mainland China leads supplies, has second highest emissions Enlarge this image
In summary, logistics networks look to finally work their way through the repercussions from the COVID-19 pandemic. However, that does not mean that supply chains will completely return to how they operated pre-2020. Some companies continue to explore significant changes to their sourcing strategies in efforts to increase supply chain resiliency or respond to government regulations.
Ron Marotta of Yusen Logistics listens to Rick DiMaio of Ace Hardware talk about the steps Ace is taking to keep its store stocked after Hurricane Helene and during the East and Gulf Coast Port Strike.
The East and Gulf Coast port strike was the top discussion point during a panel discussion of shippers and logistics providers at the Council of Supply Chain Management Professionals (CSCMP) annual EDGE Conference this morning. The session, which was supposed to be focused on providing an update to CSCMP’s “2024 State of Logistics Report,” quickly shifted to addressing the effect that the strike by nearly 50,000 dockworker at 36 ports in the Eastern half of the U.S. could have on supply chains.
“The seriousness of this action cannot to be taken lightly,” said Ron Marotta, vice president of the freight forwarder and supply chain service provider Yusen Logistics (America). “It has not happened since 1977. Our lives depend on sustaining a smooth global supply chain.”
Marotta warned that for every day that the ports were not open, it would take four to five days to recover from the impact. One added concern is how the port closures would affect recovery efforts for Hurricane Helene. “There’s a huge amount of item that would normally be replenished by importers and retailers,” Marotta said.
Rick DiMaio, executive vice president and chief supply chain officer, for Ace Hardware Corp., commented that the hardware retail cooperative was doing okay for now keeping stores in stock, although he did expect the company would be “chasing generators for awhile.” “But in this recovery phase [from the hurricane], we certainly don’t need a strike right now,” he said.
The port closure will also have a knock-on effect on other transportation modes. For example, Andy Moses, senior vice president of sales and solutions for logistics services provider Penske Logistics, expects to see some companies turn to air freight as a result of the strike. This will, in turn, cause air freight capacity to tighten up and rates to rise. Furthermore, the longer the ports are closed, the more likely inflation is to rise again, according to Moses.
Nor will the effects of the strike stop at the U.S. border, according to Marotta. Many Caribbean Island nations depend on food import from the U.S. that move through East Coast ports. Additionally, some medical supplies typically are exported through the ports to Europe.
On a positive note, however, many companies took actions earlier in the year to prepare themselves for a potential strike. Ammie McAsey, senior vice president of customer distribution experience for the pharmaceutical distributor McKesson, said the pharmaceutical industry has brought in enough extra inventory that there will not be a short-term impact on the U.S. health care system due to the strike.
Government intervention?
Marotta hopes that the U.S. government takes the step of invoking the Taft-Hartley Act to stop the strike and send the International Longshoremen’s Association (ILA) and the port management group, United States Maritime Alliance (USMX) back to the negotiation table. In 2002, for example, President George W. Bush used the Taft-Hartley Act to end an 11-day lockout of union workers at West Coast ports. President Joe Biden, however, told reporters on Sunday that he would not do this.
“I hope that cooler heads prevail and that the executive branch realizes that it’s not just a labor issue, it’s also a humanitarian issue,” Marotta said.
Confronted with the closed ports, most companies can either route their imports to standard East Coast destinations and wait for the strike to clear, or else re-route those containers to West Coast sites, incurring a three week delay for extra sailing time plus another week required to truck those goods back east, Ron said in an interview at the Council of Supply Chain Management Professionals (CSCMP)’s EDGE Conference in Nashville.
However, Uber Freight says its latest platform updates offer a series of mitigation options, including alternative routings, pre-booked allocation and volume during peak season, and providing daily visibility reports on shipments impacted by routings via U.S. east and gulf coast ports. And Ron said the company can also leverage its pool of some 2.3 million truck drivers who have downloaded its smartphone app, targeting them with freight hauling opportunities in the affected regions by pricing those loads “appropriately” through its surge-pricing model.
“If this [strike] continues a month, we will see severe disruptions,” Ron said. “So we can offer them alternatives. We say, if one door is closed, we can open another door? But even with that, there are no magic solutions.”
Turning around a failing warehouse operation demands a similar methodology to how emergency room doctors triage troubled patients at the hospital, a speaker said today in a session at the Council of Supply Chain Management Professionals (CSCMP)’s EDGE Conference in Nashville.
There are many reasons that a warehouse might start to miss its targets, such as a sudden volume increase or a new IT system implementation gone wrong, said Adri McCaskill, general manager for iPlan’s Warehouse Management business unit. But whatever the cause, the basic rescue strategy is the same: “Just like medicine, you do triage,” she said. “The most life-threatening problem we try to solve first. And only then, once we’ve stopped the bleeding, we can move on.”
In McCaskill’s comparison, just as a doctor might have to break some ribs through energetic CPR to get a patient’s heart beating again, a failing warehouse might need to recover by “breaking some ribs” in a business sense, such as making management changes or stock write-downs.
Once the business has made some stopgap solutions to “stop the bleeding,” it can proceed to a disciplined recovery, she said. And to reach their final goal, managers can use the classic tools of people, process, and technology to improve what she called the three most important key performance indicators (KPIs): on time in full (OTIF), inventory accuracy, and staff turnover.
CSCMP EDGE attendees gathered Tuesday afternoon for an update and outlook on the truckload (TL) market, which is on the upswing following the longest down cycle in recorded history. Kevin Adamik of RXO (formerly Coyote Logistics), offered an overview of truckload market cycles, highlighting major trends from the recent freight recession and providing an update on where the TL cycle is now.
EDGE 2024, sponsored by the Council of Supply Chain Management Professionals (CSCMP), is taking place this week in Nashville.
Citing data from the Coyote Curve index (which measures year-over-year changes in spot market rates) and other sources, Adamik outlined the dynamics of the TL market. He explained that the last cycle—which lasted from about 2019 to 2024—was longer than the typical three to four-year market cycle, marked by volatile conditions spurred by the Covid-19 pandemic. That cycle is behind us now, he said, adding that the market has reached equilibrium and is headed toward an inflationary environment.
Adamik also told attendees that he expects the new TL cycle to be marked by far less volatility, with a return to more typical conditions. And he offered a slate of supply and demand trends to note as the industry moves into the new cycle.
Supply trends include:
Carrier operating authorities are declining;
Employment in the trucking industry is declining;
Private fleets have expanded, but the expansion has stopped;
Truckload orders are falling.
Demand trends include:
Consumer spending is stable, but is still more service-centric and less goods-intensive;
After a steep decline, imports are on the rise;
Freight volumes have been sluggish but are showing signs of life.
CSCMP EDGE runs through Wednesday, October 2, at Nashville’s Gaylord Opryland Hotel & Resort.
The relationship between shippers and third-party logistics services providers (3PLs) is at the core of successful supply chain management—so getting that relationship right is vital. A panel of industry experts from both sides of the aisle weighed in on what it takes to create strong 3PL/shipper partnerships on day two of the CSCMP EDGE conference, being held this week in Nashville.
Trust, empathy, and transparency ranked high on the list of key elements required for success in all aspects of the partnership, but there are some specifics for each step of the journey. The panel recommended a handful of actions that should take place early on, including:
Establish relationships.
For 3PLs, understand and get to the heart of the shipper’s data.
Also for 3PLs: Understand the shipper’s reason for outsourcing to a 3PL, along with the shipper’s ultimate goals.
Understand company cultures and be sure they align.
Nurture long-term relationships with good communication.
For shippers, be transparent so that the 3PL fully understands your business.
And there are also some “non-negotiables” when it comes to managing the relationship:
3PLs must demonstrate their commitment to engaging with the shipper’s personnel.
3PLs must also demonstrate their commitment to process discipline, continuous improvement, and innovation.
Shippers should ensure that they understand the 3PL’s demonstrated implementation capabilities—ask to visit established clients.
Trust—which takes longer to establish than both sides may expect.
EDGE 2024 is sponsored by the Council of Supply Chain Management Professionals (CSCMP) and runs through Wednesday, October 2, at the Gaylord Opryland Resort & Convention Center in Nashville.