This year we may see the return of normal shipping levels and patterns, but companies are still assessing whether they should make significant changes to their sourcing strategies.
In our annual outlook, we identified 2023 as being a year of two halves. The first half of the year is expected to see a return to “normal” supply chain conditions, particularly in terms of physical network operations. The second half, however, may bring confirmation of changing corporate sourcing strategies in the wake of the pandemic and political tensions.
Disruptions coming to an end
Evidence from the first quarter of the year suggests the normalization in logistics networks has rapidly arrived. For example, as part of our Purchasing Managers’ Index (PMI), S&P Global Market Intelligence asks survey respondents, “Are your suppliers' delivery times slower, faster, or unchanged on average than one month ago?” Based on their responses we calculate a supplier delivery times index, which is used to indicate the extent of supply delays and capacity constraints in the general economy. For the index, which is shown in Figure 1, readings of 50 mean that there has been no change in delivery times over the prior month, readings above 50 indicate that delivery times were shorter or faster than the previous month, and readings below 50 indicate that delivery times were longer or slower. As Figure 1 shows, the most recent PMI indicates that after several years of slow supplier delivery times, times in the U.S. and European Union have reached their fastest on record. This suggests that after years of supply constraints and delivery delays, supply is loosening up and the transportation network is less constrained.
[FIGURE 1] Supplier delivery times their fastest on record in U.S., Eurozone Enlarge this image
Part of the normalization process is due to there being less pressure on logistics networks. Our forecasts indicate global trade, on a real (that is, inflation-adjusted) basis, has dipped by 0.1% in first quarter 2023, compared with a year earlier. We estimate that it will expand by 0.4% in the second quarter of 2023 and accelerate to 2.5% in the fourth quarter of 2023. With the easing in demand, we are seeing less congestion and capacity constraints across supply chain networks.
There is also evidence that we may see a return to traditional seasonal shipping patterns in 2023. The elevated level of U.S.-inbound container shipments during the consumer boom that occurred from late 2020 to mid-2022 meant there was little seasonality in shipping as ports struggled to “dig out.” In 2022, peak season occurred much earlier than normal as firms sought to avoid shortages. For 2023, there is an apparent return to normal shipping levels and off-peak patterns. But whether or not we are seeing a full return to historic buying and shipping patterns for U.S. and European importers wouldn’t be clear until late summer.
Shipping conditions may be returning to normal levels, but that does not mean all sectors are back to regular operations. The electronics sector faces a glut of supply in memory chips and processors for smartphones and PCs, while the automotive and industrial sectors are still working through back orders as supplies normalize.
Rethinking corporate sourcing strategies
The shortages of the pandemic era may be quickly becoming a distant memory, with some sectors already back to pre-pandemic levels. But corporate inventories are by no means back to normal across the board. U.S. retail sales, for example, are still below their historic averages, but that's due mostly to the automotive sector. Consumer durables (furniture and appliances) and general stores have actually declined from recent peaks, as firms seek to make up for earlier overpurchasing.
The road ahead for inventories will depend on whether firms switch to “just in case” rather than “just in time” sourcing strategies. A more prudent just-in-case approach to inventories reduces future risk. However, a recession with tighter financial conditions may mean banks and shareholders will not allow firms to lock up more cash in inventories.
Aside from the question of “how much” to source, companies have also had to address the question of “where from.” Disruptions from the pandemic have led companies to rethink their over-reliance on sourcing from China. Reshoring, however, is an expensive process. So, like changes to inventory strategies, we're unlikely to see firms making major adjustments in where they source from during the high-interest/falling-profit environment of 2023.
Our analysis of the telecommunications and computing sectors, for example, shows that reshoring is a multiyear process with a panoply of drivers ranging from labor costs and transit times to tariffs and local industrial policy. The exceptions may be the automotive and semiconductor sectors, where significant government funding is encouraging firms to accelerate their investments in new countries including the U.S., the EU, South Korea, Japan, and mainland China.
Conflict, chips, and carbon
With supply and logistics constraints looking to mostly ease in 2023, government policy changes remain one of the largest risks facing companies for the remainder of 2023 (although certainly not the only risk). Policy shifts addressing the war in Ukraine, restrictions on semiconductor exports, and sustainability measures could all have an impact on how companies structure their supply chains.
The war in Ukraine is still ongoing, with fighting likely to continue over the next six months and an eventual stalemate likely by end 2023. From a supply chain perspective, the main outstanding risk comes from an extension of sanctions, including secondary sanctions for countries that sell to Russia.
The passage of the CHIPS for America Act in 2022 and U.S. restrictions on exports of semiconductors and manufacturing equipment to mainland China are tangible signs of the possible development of dual supply chains for some products (for example, graphics chips for artificial intelligence), or what some are calling a “bifurcation of global technology markets.” During the remainder of 2023, it will become clearer whether other countries will follow the United States and issue export restrictions of their own. So far, the government of the Netherlands has indicated restrictions on semiconductor machinery exports will be applied, but their final form has yet to be determined. Similarly, the Japanese government has announced plans to limit the export of chipmaking equipment to China but has yet to apply formal restrictions.
Export restrictions should not be taken to mean there will be a full split in all technology supply chains. In many assembled goods, for example smartphone and computer manufacturing, there are significant economies of scope, and we expect to see companies operating in both countries.
Meanwhile the European Union’s Carbon Border Adjustment Mechanism (CBAM) has the potential to reform global supply chains over the coming decade. CBAM will tax “carbon-intensive products” imported into the European Union in an effort to keep European companies from moving production to or importing from countries with lower environmental standards. Cross-border trade in raw materials and their derivatives will become subject to tariffs set in line with the origin countries’ own environmental policies.
In 2023, the main impact will come from a requirement for importers to start reporting the greenhouse-gas emissions embedded into the covered imported products. That is a quarterly requirement with a deadline of 30 days after the end of the quarter. In the long term, the effect on aluminum and steel products may have the widest implications for global supply chains. Mainland China and Vietnam have the highest carbon dioxide (CO**subscript{2}) intensity among major suppliers of steel and aluminum to the European Union. Mainland China is also the largest supplier of those products. (See Figure 2.)
[FIGURE 2] Mainland China leads supplies, has second highest emissions Enlarge this image
In summary, logistics networks look to finally work their way through the repercussions from the COVID-19 pandemic. However, that does not mean that supply chains will completely return to how they operated pre-2020. Some companies continue to explore significant changes to their sourcing strategies in efforts to increase supply chain resiliency or respond to government regulations.
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
Third-party logistics (3PL) providers’ share of large real estate leases across the U.S. rose significantly through the third quarter of 2024 compared to the same time last year, as more retailers and wholesalers have been outsourcing their warehouse and distribution operations to 3PLs, according to a report from real estate firm CBRE.
Specifically, 3PLs’ share of bulk industrial leasing activity—covering leases of 100,000 square feet or more—rose to 34.1% through Q3 of this year from 30.6% through Q3 last year. By raw numbers, 3PLs have accounted for 498 bulk leases so far this year, up by 9% from the 457 at this time last year.
By category, 3PLs’ share of 34.1% ranked above other occupier types such as: general retail and wholesale (26.6), food and beverage (9.0), automobiles, tires, and parts (7.9), manufacturing (6.2), building materials and construction (5.6), e-commerce only (5.6), medical (2.7), and undisclosed (2.3).
On a quarterly basis, bulk leasing by 3PLs has steadily increased this year, reversing the steadily decreasing trend of 2023. CBRE pointed to three main reasons for that resurgence:
Import Flexibility. Labor disruptions, extreme weather patterns, and geopolitical uncertainty have led many companies to diversify their import locations. Using 3PLs allows for more inventory flexibility, a key component to retailer success in times of uncertainty.
Capital Allocation/Preservation. Warehousing and distribution of goods is expensive, draining capital resources for transportation costs, rent, or labor. But outsourcing to 3PLs provides companies with more flexibility to increase or decrease their inventories without any risk of signing their own lease commitments. And using a 3PL also allows companies to switch supply chain costs from capital to operational expenses.
Focus on Core Competency. Outsourcing their logistics operations to 3PLs allows companies to focus on core business competencies that drive revenue, such as product development, sales, and customer service.
Looking into the future, these same trends will continue to drive 3PL warehouse demand, CBRE said. Economic, geopolitical and supply chain uncertainty will remain prevalent in the coming quarters but will not diminish the need to effectively manage inventory levels.
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."