This year we may see the return of normal shipping levels and patterns, but companies are still assessing whether they should make significant changes to their sourcing strategies.
In our annual outlook, we identified 2023 as being a year of two halves. The first half of the year is expected to see a return to “normal” supply chain conditions, particularly in terms of physical network operations. The second half, however, may bring confirmation of changing corporate sourcing strategies in the wake of the pandemic and political tensions.
Disruptions coming to an end
Evidence from the first quarter of the year suggests the normalization in logistics networks has rapidly arrived. For example, as part of our Purchasing Managers’ Index (PMI), S&P Global Market Intelligence asks survey respondents, “Are your suppliers' delivery times slower, faster, or unchanged on average than one month ago?” Based on their responses we calculate a supplier delivery times index, which is used to indicate the extent of supply delays and capacity constraints in the general economy. For the index, which is shown in Figure 1, readings of 50 mean that there has been no change in delivery times over the prior month, readings above 50 indicate that delivery times were shorter or faster than the previous month, and readings below 50 indicate that delivery times were longer or slower. As Figure 1 shows, the most recent PMI indicates that after several years of slow supplier delivery times, times in the U.S. and European Union have reached their fastest on record. This suggests that after years of supply constraints and delivery delays, supply is loosening up and the transportation network is less constrained.
[FIGURE 1] Supplier delivery times their fastest on record in U.S., Eurozone Enlarge this image
Part of the normalization process is due to there being less pressure on logistics networks. Our forecasts indicate global trade, on a real (that is, inflation-adjusted) basis, has dipped by 0.1% in first quarter 2023, compared with a year earlier. We estimate that it will expand by 0.4% in the second quarter of 2023 and accelerate to 2.5% in the fourth quarter of 2023. With the easing in demand, we are seeing less congestion and capacity constraints across supply chain networks.
There is also evidence that we may see a return to traditional seasonal shipping patterns in 2023. The elevated level of U.S.-inbound container shipments during the consumer boom that occurred from late 2020 to mid-2022 meant there was little seasonality in shipping as ports struggled to “dig out.” In 2022, peak season occurred much earlier than normal as firms sought to avoid shortages. For 2023, there is an apparent return to normal shipping levels and off-peak patterns. But whether or not we are seeing a full return to historic buying and shipping patterns for U.S. and European importers wouldn’t be clear until late summer.
Shipping conditions may be returning to normal levels, but that does not mean all sectors are back to regular operations. The electronics sector faces a glut of supply in memory chips and processors for smartphones and PCs, while the automotive and industrial sectors are still working through back orders as supplies normalize.
Rethinking corporate sourcing strategies
The shortages of the pandemic era may be quickly becoming a distant memory, with some sectors already back to pre-pandemic levels. But corporate inventories are by no means back to normal across the board. U.S. retail sales, for example, are still below their historic averages, but that's due mostly to the automotive sector. Consumer durables (furniture and appliances) and general stores have actually declined from recent peaks, as firms seek to make up for earlier overpurchasing.
The road ahead for inventories will depend on whether firms switch to “just in case” rather than “just in time” sourcing strategies. A more prudent just-in-case approach to inventories reduces future risk. However, a recession with tighter financial conditions may mean banks and shareholders will not allow firms to lock up more cash in inventories.
Aside from the question of “how much” to source, companies have also had to address the question of “where from.” Disruptions from the pandemic have led companies to rethink their over-reliance on sourcing from China. Reshoring, however, is an expensive process. So, like changes to inventory strategies, we're unlikely to see firms making major adjustments in where they source from during the high-interest/falling-profit environment of 2023.
Our analysis of the telecommunications and computing sectors, for example, shows that reshoring is a multiyear process with a panoply of drivers ranging from labor costs and transit times to tariffs and local industrial policy. The exceptions may be the automotive and semiconductor sectors, where significant government funding is encouraging firms to accelerate their investments in new countries including the U.S., the EU, South Korea, Japan, and mainland China.
Conflict, chips, and carbon
With supply and logistics constraints looking to mostly ease in 2023, government policy changes remain one of the largest risks facing companies for the remainder of 2023 (although certainly not the only risk). Policy shifts addressing the war in Ukraine, restrictions on semiconductor exports, and sustainability measures could all have an impact on how companies structure their supply chains.
The war in Ukraine is still ongoing, with fighting likely to continue over the next six months and an eventual stalemate likely by end 2023. From a supply chain perspective, the main outstanding risk comes from an extension of sanctions, including secondary sanctions for countries that sell to Russia.
The passage of the CHIPS for America Act in 2022 and U.S. restrictions on exports of semiconductors and manufacturing equipment to mainland China are tangible signs of the possible development of dual supply chains for some products (for example, graphics chips for artificial intelligence), or what some are calling a “bifurcation of global technology markets.” During the remainder of 2023, it will become clearer whether other countries will follow the United States and issue export restrictions of their own. So far, the government of the Netherlands has indicated restrictions on semiconductor machinery exports will be applied, but their final form has yet to be determined. Similarly, the Japanese government has announced plans to limit the export of chipmaking equipment to China but has yet to apply formal restrictions.
Export restrictions should not be taken to mean there will be a full split in all technology supply chains. In many assembled goods, for example smartphone and computer manufacturing, there are significant economies of scope, and we expect to see companies operating in both countries.
Meanwhile the European Union’s Carbon Border Adjustment Mechanism (CBAM) has the potential to reform global supply chains over the coming decade. CBAM will tax “carbon-intensive products” imported into the European Union in an effort to keep European companies from moving production to or importing from countries with lower environmental standards. Cross-border trade in raw materials and their derivatives will become subject to tariffs set in line with the origin countries’ own environmental policies.
In 2023, the main impact will come from a requirement for importers to start reporting the greenhouse-gas emissions embedded into the covered imported products. That is a quarterly requirement with a deadline of 30 days after the end of the quarter. In the long term, the effect on aluminum and steel products may have the widest implications for global supply chains. Mainland China and Vietnam have the highest carbon dioxide (CO**subscript{2}) intensity among major suppliers of steel and aluminum to the European Union. Mainland China is also the largest supplier of those products. (See Figure 2.)
[FIGURE 2] Mainland China leads supplies, has second highest emissions Enlarge this image
In summary, logistics networks look to finally work their way through the repercussions from the COVID-19 pandemic. However, that does not mean that supply chains will completely return to how they operated pre-2020. Some companies continue to explore significant changes to their sourcing strategies in efforts to increase supply chain resiliency or respond to government regulations.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.