Practical recommendations abound at National Forklift Safety Day 2023
OSHA, industrial safety, and forklift industry leaders addressed real-life considerations in enhancing operator safety at the 10th annual Industrial Truck Association (ITA) event in Washington, D.C.
Contributing Editor Toby Gooley is a freelance writer and editor specializing in supply chain, logistics, material handling, and international trade. She previously was Editor at CSCMP's Supply Chain Quarterly. and Senior Editor of SCQ's sister publication, DC VELOCITY. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
Much has changed since the Industrial Truck Association (ITA) created National Forklift Safety Day 10 years ago. The volume of e-commerce orders and shipments soared; tariffs on imports from China, interest rates, and inflation rose; the use of material handling automation and robotics exploded; and a global pandemic transformed workforce demographics and availability, leading to a turnover crisis among warehouse workers. Against this challenging backdrop, the safe use of forklifts and proper operator and pedestrian training is more important than ever, according to speakers at the 10th annual National Forklift Safety Day program, held June 13 in Washington, D.C.
A panel of government and industry experts was moderated by ITA President Brian Feehan. The following are some highlights of panelists’ presentations.
National Forklift Safety Day Chair Chuck Pascarelli, President, Americas, Hyster-Yale Group and Chair of ITA’s Board of Directors, noted that North American manufacturers sold more than 340,000 units in 2022, slightly below the record sales seen in 2021. Add in the existing product base, and the economic importance of forklifts becomes clear, he said. That, together with the proliferation of new operators and a changing workforce, “makes training even more important” and means that “our approach to safety must be rigorous.”
Douglas Parker, Assistant Secretary of Labor and head of the Occupational Safety and Health Administration (OSHA), provided an overview of some current initiatives:
Later this summer, OSHA plans to roll out a “national emphasis” program focusing on warehouse safety. This enforcement effort will address forklift operator safety, safety around automated equipment, excess heat, and more.
OSHA is modernizing the Voluntary Protection Programs (VPPs), which establish cooperative relationships among management, labor, and OSHA at workplaces that have successfully implemented a comprehensive safety and health program. More information and a link for submitting comments can be found at www.osha.gov/vppmodernization.
The agency is seeking the industry’s help in identifying leading indicators that are effective in managing safety and health. OSHA plans to develop a “library” of predictive data employers could use to help them foresee and prevent health and safety issues.
Parker urged employers to “look beyond engineering” and pay attention to mental health in the workplace, as such conditions can affect workers’ situational awareness and their ability to work safely. OSHA’s website has guides to help employers recognize, respond to, or prevent workplace stress, drug abuse, and suicide.
Michael Wood, Senior Vice President for Quality, Health, Safety, and Environment, TEAM Industrial Services, explained the key elements of a safety culture and offered practical tips on implementation:
Leadership visibility—Executives and managers set expectations and lead by example. Not just functional leads, but also CEOs and VPs should talk to operators on the floor about their work conditions and the safety improvements they’ve made.
Employee engagement—Employees are encouraged to report unsafe practices and are supported when they do. Communicating through a supervisor is most effective, but there must be a protocol for escalating reports without negative repercussions.
Standardized processes—Processes, standards, and policies are documented, known, and go beyond regulatory requirements. They must be written simply and briefly so that all employees can understand and comply.
Learning organization—Training and certification add value; for example, trainers are effective teachers, not just technical experts, and certifications allow workers to advance in their jobs and earn more pay. Incidents are investigated and corrective actions are implemented companywide.
Accountability—Leaders are held accountable for meeting safety standards. Employees and supervisors are accountable for unsafe acts and conditions; failure to speak up is equivalent to tacit approval. Recognizing and rewarding correct, safe practices drives safe behavior.
Using his company’s Yale Reliant operator-assist technology as an example, Ed Stilwell, Innovation Chief Technologist, Hyster-Yale Group, described an effective process for understanding the specific problems to be solved before adopting safety-enhancing technology. The company formed a dedicated “listening” team to identify customers’ challenges. Based on what they found, the team engaged in “question storming”—brainstorming dozens of relevant questions, such as how experienced and inexperienced operators’ practices differ, how to improve safety without compromising productivity, and whether it is important for the operator to always maintain control of the truck. Each team member set out to answer a few questions and returned in a few days; the ensuing discussions identified common themes and problems as well as possible ways to address them.
The resulting system incorporates three pillars: dynamic stability (adjusts tractive and hydraulic speed and acceleration); object detection (slows the truck if objects are in the path of travel); and proximity detection (slows the truck relative to other trucks, pedestrians, and defined zones beyond the line of sight). After getting customer feedback on their ideas, the team defined requirements and constraints. Ultimately, they determined that: the operator must remain in control of the truck; the dynamic stability system should set the maximum allowable speed, acceleration, and performance limits; slowing the truck is an effective way to alert the operator to a problem; and it is necessary to show operators what the problem is via dynamic feedback on a visual display.
ITA represents manufacturers of industrial trucks and suppliers of component parts and accessories that conduct business in North America. The organization promotes standards development, advances engineering and safety practices, disseminates statistical information, and holds industry forums.
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
Shippers are actively preparing for changes in tariffs and trade policy through steps like analyzing their existing customs data, identifying alternative suppliers, and re-evaluating their cross-border strategies, according to research from logistics provider C.H. Robinson.
They are acting now because survey results show that shippers say the top risk to their supply chains in 2025 is changes in tariffs and trade policy. And nearly 50% say the uncertainty around tariffs and trade policy is already a pain point for them today, the Eden Prairie, Minnesota-based company said.
In a move to answer those concerns, C.H. Robinson says it has been working with its clients by running risk scenarios, building and implementing contingency plans, engineering and executing tariff solutions, and increasing supply chain diversification and agility.
“Having visibility into your full supply chain is no longer a nice-to-have. In 2025, visibility is a competitive differentiator and shippers without the technology and expertise to support real-time data and insights, contingency planning, and quick action will face increased supply chain risks,” Jordan Kass, President of C.H. Robinson Managed Solutions, said in a release.
The company’s survey showed that shippers say the top five ways they are planning for those risks: identifying where they can switch sourcing to save money, analyzing customs data, evaluating cross-border strategies, running risk scenarios, and lowering their dependence on Chinese imports.
President of C.H. Robinson Global Forwarding, Mike Short, said: “In today’s uncertain shipping environment, shippers are looking for ways to reduce their susceptibility to events that impact logistics but are out of their control. By diversifying their supply chains, getting access to the latest information and having a global supply chain partner able to flex with their needs at a moment’s notice, shippers can gain something they don’t always have when disruptions and policy changes occur - options.”
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”