Practical recommendations abound at National Forklift Safety Day 2023
OSHA, industrial safety, and forklift industry leaders addressed real-life considerations in enhancing operator safety at the 10th annual Industrial Truck Association (ITA) event in Washington, D.C.
Contributing Editor Toby Gooley is a freelance writer and editor specializing in supply chain, logistics, material handling, and international trade. She previously was Editor at CSCMP's Supply Chain Quarterly. and Senior Editor of SCQ's sister publication, DC VELOCITY. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
Much has changed since the Industrial Truck Association (ITA) created National Forklift Safety Day 10 years ago. The volume of e-commerce orders and shipments soared; tariffs on imports from China, interest rates, and inflation rose; the use of material handling automation and robotics exploded; and a global pandemic transformed workforce demographics and availability, leading to a turnover crisis among warehouse workers. Against this challenging backdrop, the safe use of forklifts and proper operator and pedestrian training is more important than ever, according to speakers at the 10th annual National Forklift Safety Day program, held June 13 in Washington, D.C.
A panel of government and industry experts was moderated by ITA President Brian Feehan. The following are some highlights of panelists’ presentations.
National Forklift Safety Day Chair Chuck Pascarelli, President, Americas, Hyster-Yale Group and Chair of ITA’s Board of Directors, noted that North American manufacturers sold more than 340,000 units in 2022, slightly below the record sales seen in 2021. Add in the existing product base, and the economic importance of forklifts becomes clear, he said. That, together with the proliferation of new operators and a changing workforce, “makes training even more important” and means that “our approach to safety must be rigorous.”
Douglas Parker, Assistant Secretary of Labor and head of the Occupational Safety and Health Administration (OSHA), provided an overview of some current initiatives:
Later this summer, OSHA plans to roll out a “national emphasis” program focusing on warehouse safety. This enforcement effort will address forklift operator safety, safety around automated equipment, excess heat, and more.
OSHA is modernizing the Voluntary Protection Programs (VPPs), which establish cooperative relationships among management, labor, and OSHA at workplaces that have successfully implemented a comprehensive safety and health program. More information and a link for submitting comments can be found at www.osha.gov/vppmodernization.
The agency is seeking the industry’s help in identifying leading indicators that are effective in managing safety and health. OSHA plans to develop a “library” of predictive data employers could use to help them foresee and prevent health and safety issues.
Parker urged employers to “look beyond engineering” and pay attention to mental health in the workplace, as such conditions can affect workers’ situational awareness and their ability to work safely. OSHA’s website has guides to help employers recognize, respond to, or prevent workplace stress, drug abuse, and suicide.
Michael Wood, Senior Vice President for Quality, Health, Safety, and Environment, TEAM Industrial Services, explained the key elements of a safety culture and offered practical tips on implementation:
Leadership visibility—Executives and managers set expectations and lead by example. Not just functional leads, but also CEOs and VPs should talk to operators on the floor about their work conditions and the safety improvements they’ve made.
Employee engagement—Employees are encouraged to report unsafe practices and are supported when they do. Communicating through a supervisor is most effective, but there must be a protocol for escalating reports without negative repercussions.
Standardized processes—Processes, standards, and policies are documented, known, and go beyond regulatory requirements. They must be written simply and briefly so that all employees can understand and comply.
Learning organization—Training and certification add value; for example, trainers are effective teachers, not just technical experts, and certifications allow workers to advance in their jobs and earn more pay. Incidents are investigated and corrective actions are implemented companywide.
Accountability—Leaders are held accountable for meeting safety standards. Employees and supervisors are accountable for unsafe acts and conditions; failure to speak up is equivalent to tacit approval. Recognizing and rewarding correct, safe practices drives safe behavior.
Using his company’s Yale Reliant operator-assist technology as an example, Ed Stilwell, Innovation Chief Technologist, Hyster-Yale Group, described an effective process for understanding the specific problems to be solved before adopting safety-enhancing technology. The company formed a dedicated “listening” team to identify customers’ challenges. Based on what they found, the team engaged in “question storming”—brainstorming dozens of relevant questions, such as how experienced and inexperienced operators’ practices differ, how to improve safety without compromising productivity, and whether it is important for the operator to always maintain control of the truck. Each team member set out to answer a few questions and returned in a few days; the ensuing discussions identified common themes and problems as well as possible ways to address them.
The resulting system incorporates three pillars: dynamic stability (adjusts tractive and hydraulic speed and acceleration); object detection (slows the truck if objects are in the path of travel); and proximity detection (slows the truck relative to other trucks, pedestrians, and defined zones beyond the line of sight). After getting customer feedback on their ideas, the team defined requirements and constraints. Ultimately, they determined that: the operator must remain in control of the truck; the dynamic stability system should set the maximum allowable speed, acceleration, and performance limits; slowing the truck is an effective way to alert the operator to a problem; and it is necessary to show operators what the problem is via dynamic feedback on a visual display.
ITA represents manufacturers of industrial trucks and suppliers of component parts and accessories that conduct business in North America. The organization promotes standards development, advances engineering and safety practices, disseminates statistical information, and holds industry forums.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.