The rail carload and intermodal segments are facing two different outlooks for 2023. Carload is performing better than expected, while intermodal is struggling to compete with trucking.
The rail industry is currently seeing two separate story lines develop as the intermodal and carload segments follow different paths. One is growing in line with the underlying economy, while the other is declining significantly on strong modal competition.
Intermodal was once thought of as the growth driver of rail volumes, and while it could return to those heights in the future, it has a steep hill to climb. The last 18 months have been ones of disappointment and uncertainty for intermodal. Both international and domestic freight volumes struggled to find their footing after a post-pandemic surge of traffic created congestion all along the supply chain. In recent quarters, intermodal has been buffeted by the tremendous uncertainty created by the lack of a labor contract for dockworkers at West Coast ports and the economic reality of lower-than-average active truck utilization.
While the International Longshore and Warehouse Union and Pacific Maritime Association tentatively agreed in June to terms for a new six-year agreement, it is less clear whether traffic will immediately start to flow back to the West Coast ports. Overall intermodal volume is expected to decline by 8% from 2022’s weak levels, before returning to modest growth in 2024.
Over the last few years, West Coast ports have lost market share to their East and Gulf Coast peers because of a combination of congestion and uncertainty over the now-resolved labor situation. The labor situation dragged on for nearly a year beyond when the West Coast port labor contract expired in July 2022, meaning many shippers diverted cargo for well over a year. In that time, they developed new relationships with drayage providers, ports, and warehousers that they may be unwilling to sever only to return to the West Coast and lose some alternative routes.
The move to East and Gulf Coast ports has eroded one of intermodal’s key advantages over trucking: length of haul. A 250-mile to 550-mile length of haul makes trucking much more competitive compared to rail intermodal than the 2,000-plus mile lengths of haul that are routine for imports from the U.S. West Coast into the interior.
At the same time, active truck utilization declined dramatically over the last few quarters and is below its long-run historical average, making truckers hungry for any and all available freight. As a result, intermodal has had to work to sell its value proposition at a time when rail service was also experiencing struggles. Lower truck rates, combined with the perceived better service reliability of trucking, has made for challenging competitive dynamics for rail intermodal as can be seen in FTR’s Intermodal Competitive Index shown in Figure 1.
That tough competitive environment is expected to remain in place until the second half of 2024, when it will ease back toward a more neutral footing over the course of the year. Until that happens, expect intermodal volumes to remain at or below five-year average levels.
Intermodal wildcard
Carriers have tried to adapt to the changing port dynamics and competitive truck market by introducing new and expanded services for intermodal containers leaving the Port of Houston, Texas. Gulf Coast ports have experienced tremendous growth in the post-pandemic period as shippers work to serve the growing Texas market. The new intermodal services, most of which started on June 1, are railroads’ attempt to capture some of this additional volume.
The wildcard when it comes to intermodal volumes is if and how flows change in response to the railway merger of Canadian Pacific and Kansas City Southern (CPKC) that took effect earlier this year. Mexico is expected to post its second consecutive year of double-digit percentage intermodal volume growth in 2023 before downshifting to low single-digit results. That expected downshift could be altered by the new service offerings and partnerships announced in the wake of the CPKC transaction. Not only has CPKC added several new partners and beefed up its cross-border offerings, but other railroads responded by creating their own expedited intermodal services from Mexico into the upper Midwest.
These services could cause Mexican intermodal to outperform the 2% year-over-year growth expected and help it break its traditional status as an intra-Mexico (rather than cross-border) move. It is too early to adjust the base expectation higher or to know what the magnitude of the impact will be from the new services coming out of Mexico.
Better than expected
In a marked contrast with intermodal, carload volumes are performing better than expected through the first half of 2023 and are expected to grow for the full year. Carload volumes are expected to increase by 2% this year, in line with or slightly faster than overall gross domestic product (GDP) growth.
Coal, the largest carload sector by volume, has held up better than expected through the first half of the year, despite low natural gas pricing that should be denting domestic demand. It is expected that coal volumes will weaken as the year moves along, but its first half steadiness is already enough to likely ensure it avoids a negative outcome for the full year.
Chemicals volume started 2023 essentially in line with the prior year and five-year average levels, but it has shown some weakness as the end of the second quarter nears. This is worrisome not just for carload volume levels but also for what it could mean for the overall economy, as the base chemicals produced in this sector feed a number of manufacturing and industrial processes across the economy. New chemical facilities set to come online in 2024 and 2025 should boost volumes over the longer term, but the next few quarters could be a challenge.
Crushed stone, sand, and gravel traffic remains a bright spot for loadings as it has for the last six quarters. Federal and state infrastructure dollars should keep that sector moving forward for quarters to come as additional money is disbursed.
Metals and automotive are two more sectors that appear to have a solid foundation for carload growth over the next few quarters, as automotive production remains strong to rebuild inventory and meet demand.
Forest products traffic, however, is likely to be challenged in the next few quarters as lumber copes with the machinations of the housing market and pulp and paper appears to be settling into a pattern of lower volumes for a longer period of time.
Key factor: service
In general, slow-and-steady growth is expected to rule the day moving into 2024 for carload traffic, while intermodal faces headwinds for the next year. While those competitive pressures for intermodal will abate slowly over the next year, it will be 2024 before volumes truly turn around. Indeed, the competitive situation is not expected to place intermodal on level footing with its truckload competition until late next year.
In the long run, the primary factor determining rail companies’ success—whether intermodal or carload—will ultimately be whether carriers can deliver on the service expectations of their customers.
Service levels remain an area of dispute between carriers and shippers. While progress was made early in the year for both overall velocity for intermodal shipments and dwell time, these two metrics slipped back toward historical averages at the beginning of the second quarter and held there for most of the period.
Meanwhile railcars online, which measures the total number of railcars actively hauling freight in the North American rail system, remained stubbornly high until the end of the second quarter. Typically having a high level of railcars online is good, but only if they are supporting freight growth. Over the last few years, however, shippers have been adding and keeping railcars in the fleet to compensate for poor rail service (and not growth). So in this case, as service improves and freight growth is slow, railcars should be coming out of the fleet. We did begin to see this trend in the waning weeks of the second quarter, as railcars online came to a level that is in line with its historical average and closer to the levels other metrics had been holding.
The ultimate test of the health of the rail sector going forward will be whether carriers can improve service levels, as they will have a large impact on rail’s ability to reclaim and maintain market share from trucking in the intermodal and carload realms.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.
2024 was expected to be a bounce-back year for the logistics industry. We had the pandemic in the rearview mirror, and the economy was proving to be more resilient than expected, defying those prognosticators who believed a recession was imminent.
While most of the economy managed to stabilize in 2024, the logistics industry continued to see disruption and changes in international trade. World events conspired to drive much of the narrative surrounding the flow of goods worldwide. Additionally, a diminished reliance on China as a source for goods reduced some of the international trade flow from that manufacturing hub. Some of this trade diverted to other Asian nations, while nearshoring efforts brought some production back to North America, particularly Mexico.
Meanwhile trucking in the United States continued its 2-year recession, highlighted by weaker demand and excess capacity. Both contributed to a slow year, especially for truckload carriers that comprise about 90% of over-the-road shipments.
Labor issues were also front and center in 2024, as ports and rail companies dealt with threats of strikes, which resulted in new contracts and increased costs. Labor—and often a lack of it—continues to be an ongoing concern in the logistics industry.
In this annual issue, we bring a year-end perspective to these topics and more. Our issue is designed to complement CSCMP’s 35th Annual State of Logistics Report, which was released in June, and includes updates that were presented at the CSCMP EDGE conference held in October. In addition to this overview of the market, we have engaged top industry experts to dig into the status of key logistics sectors.
Hopefully as we move into 2025, logistics markets will build on an improving economy and strong consumer demand, while stabilizing those parts of the industry that could use some adrenaline, such as trucking. By this time next year, we hope to see a full recovery as the market fulfills its promise to deliver the needs of our very connected world.