Dr. Zac Rogers is an associate professor of supply chain management at Colorado State University's College of Business. He is a co-author of the monthly Logistics Managers’ Index.
From 2020 to 2022, the inventory situation in the U.S. could be described as like a roller coaster. Lockdowns led to too many goods through the first half of 2020, stimulus-fueled consumer spending led to too few through 2021, and then inventories hit record highs in early 2022 as inflation went through the roof. Inventories then steadily declined through late 2022 and the first half of 2023. Inventories are now showing signs of stabilizing and it appears that the roller coaster ride is ending as we finally move back to “normal.”
The easing of the inventory burden is illustrated by the Logistics Managers’ Index (LMI). The LMI is a change index in which any value over 50.0 indicates expansion, with higher values indicating greater rates of expansion. Anything under 50.0 indicates contraction, with lower values indicating grater rates of contraction. The July 2023 Inventory Levels Index reads in at 41.9, indicating the fastest rate of decline since the index began in 2016; and when combined with the May and June 2023 readings, marking the first-ever instance of multiple consecutive months of contraction. The contraction we see this summer is a far cry from the reading of 71.8 we saw in June 2022.
Despite the all-time lows hit this summer, there is some evidence that the long and painful drop that has been going on since early 2022 is beginning to subside. Retailers like Target and Walmart are back in “good shape,” with inventories “right sized” for the near future. The Institute for Supply Management’s June survey of manufacturers reported that inventories are down and even approaching a level that some manufacturers would consider to be “too low.”1
So, do these low inventory numbers portend the recession that many have been forecasting for the last year? No. In fact, in a somewhat counterintuitive fashion, low inventories may be just what the economy needs to get back on track. The reason why can be understood if we analyze Figure 1, which displays LMI data for inventory levels, inventory costs, warehousing prices, and transportation prices. Inventory levels peaked at an all-time high of 80.2 in February of 2022. This put significant stress on supply chain capacity and drove costs through the roof.
When all three of the cost metrics in Figure 1 are combined, it provides an aggregate supply chain cost ranging from 0–300 with a breakeven level of 150. Aggregate costs reached their highest ever level of 271.4 in March 2022. Interestingly, the San Francisco Federal Reserve’s estimate of inflation coming from supply issues peaked at the same time.2 The heavy inventory burden was driving the costs of supply chains up and contributing heavily to inflation. If we fast forward to July 2023, we can see that inventories are contracting, and all three of the cost metrics are down significantly from where they were a year ago.
[FIGURE 1] Inventories and supply chain costs 2020-2023 Enlarge this image
Aggregate supply costs read in at an all-time low of 153.2 in June of 2023 and then at 156.7 in July, both of which are close to essentially no growth. Relatedly, the Federal Reserve estimated that supply pressures were actively lowering inflation during the spring of 2023. Evidence of this can be seen in the Consumer Price Index dipping to 3% (significantly lower than the 9.1% seen in June 2022) and more sophisticated inflation measures—such as “supercore” measures (which excludes goods with volatile prices like food, energy, used cars, and shelter) and the Harmonized Index of Consumer Prices—returning to normal levels. When taken together this suggests that high inventories strained supply chains and were a large factor behind inflation. Now that inventories have been reduced, supply pressure is contracting, and inflation is slowing. Essentially, as inventories are reaching a healthy level, the overall economy is getting healthier as well.
It should also be pointed out that inventories are not actually abnormally low, they are just lower than they were during the crisis and recovery of the last few years. Data from the U.S. Census Bureau tracking the seasonally adjusted inventory-to-sales ratio for total business inventories for 2015–2023 show signs of a return to normal. (See Figure 2.) Inventory-to-sales ratios are helpful in the context of 2022–2023 because inflation impacts each side of the ratio. As inventories become more expensive, sales prices increase along with them. The average inventory-to-sales ratio from 2015–2019 is represented by the dashed red line. When firms had more inventory than they could sell, as in the spring of 2020, the inventory-to-sales ratio increased. Conversely, the ratio decreased in the summer of 2021 when inventory was being sold very quickly and firms were having a difficult time keeping up with demand. From 2015 to 2019, the inventory-to-sales ratio for businesses in the U.S. averaged 1.40. Through the first four months of 2023 (the most recent data available), the ratio has returned to levels consistent with that pre-COVID average.
[FIGURE 2] 2015-2023 Total business inventories to sales ration - seasonally adjusted Enlarge this image
Impact on supply chain capacity and costs
The return to normal will have several important impacts on supply chains. Many carriers built up capacity with an eye toward being able to handle the high levels of inventory moving through the system from 2020–2022. The excess freight capacity has clearly hurt some fleets, but it has also lowered prices for retailers, manufacturers, and consumers. Once again carriers find themselves in a situation similar to 2018–19 when we had a freight recession, but no recession in the overall economy. Eventually, however, supply and demand will rebalance, and prices should stabilize at lower levels than were seen from 2020–2022. The recent bankruptcy at Yellow that has eliminated the third-largest less-than-truckload carrier in the U.S. is evidence of the move back towards equilibrium in the freight industry.
Warehousing firms also built up capacity with 738.6 million square feet of new warehousing space coming online in 2020 and 2021. However, due to the slower rate at which warehousing can expand, we are not seeing a similar recession in this market. Despite the slowdown in the market, many firms are betting on future growth due to the continued long-term expansion of e-commerce. While its growth has slowed, e-commerce has remained elevated, which means that the service levels provided by more warehousing will be important going forward. The increase in the number of warehouse locations suggests that inventories will stay slightly higher than they were pre-pandemic.
We should, however, expect inventories to stay below their 2021–2022 highs for the foreseeable future. The move back towards normalcy is allowing some retailers to move back toward the just-in-time (JIT) inventory management systems used before the pandemic. One major difference now is that firms have worked hard over the last few years to shorten supply chains as well as diversify the supply base to become hardier in the face of disruptions. The waves of reshoring and nearshoring (in some industries) will allow supply chains to be more reactive to consumer demand and hopefully avoid some of the traps they fell into during 2021. Essentially, supply chains are attempting to balance the low-cost JIT systems they had before the pandemic with the more resilient portfolio approaches that allowed them to keep goods in stock during the pandemic. For many firms this seems to be taking the form of sourcing JIT inventories from multiple firms, in multiple regions, utilizing multiple ports and forms of transit. Pursuing a hybrid JIT/portfolio strategy should help firms to avoid the wild swings in inventory we saw over the last few years.
Future outlook
When asked to predict logistics activity over the next 12 months, LMI respondents predicted that inventory levels will begin to expand again, moving from contraction to a moderate expansionary rate of 53.7. This is a marked shift from what we saw through most of the spring when respondents were expecting contraction. An expansion rate of 53.7 suggests that firms will generally be replacing goods as they are sold, with overall inventories increasing at a slower, potentially more sustainable rate of growth. This optimism is at least partially due to lower inflation and increased consumer confidence. Things can always change, but at the moment it seems that the potential recession that scared many firms away from replenishing inventories has not come, and supply chains are looking to get back to business as usual.
Author’s note:For more insights like those presented above, see the LMI reports posted the first Tuesday of every month at: www.the-lmi.com.
Notes:
1. “June 2023 Manufacturing ISM Report on Business,” Institute for Supply Management (July 1, 2023): https://www.ismworld.org/supply-management-news-and-reports/reports/ism-report-on-business/pmi/june/
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.