Dr. Zac Rogers is an associate professor of supply chain management at Colorado State University's College of Business. He is a co-author of the monthly Logistics Managers’ Index.
From 2020 to 2022, the inventory situation in the U.S. could be described as like a roller coaster. Lockdowns led to too many goods through the first half of 2020, stimulus-fueled consumer spending led to too few through 2021, and then inventories hit record highs in early 2022 as inflation went through the roof. Inventories then steadily declined through late 2022 and the first half of 2023. Inventories are now showing signs of stabilizing and it appears that the roller coaster ride is ending as we finally move back to “normal.”
The easing of the inventory burden is illustrated by the Logistics Managers’ Index (LMI). The LMI is a change index in which any value over 50.0 indicates expansion, with higher values indicating greater rates of expansion. Anything under 50.0 indicates contraction, with lower values indicating grater rates of contraction. The July 2023 Inventory Levels Index reads in at 41.9, indicating the fastest rate of decline since the index began in 2016; and when combined with the May and June 2023 readings, marking the first-ever instance of multiple consecutive months of contraction. The contraction we see this summer is a far cry from the reading of 71.8 we saw in June 2022.
Despite the all-time lows hit this summer, there is some evidence that the long and painful drop that has been going on since early 2022 is beginning to subside. Retailers like Target and Walmart are back in “good shape,” with inventories “right sized” for the near future. The Institute for Supply Management’s June survey of manufacturers reported that inventories are down and even approaching a level that some manufacturers would consider to be “too low.”1
So, do these low inventory numbers portend the recession that many have been forecasting for the last year? No. In fact, in a somewhat counterintuitive fashion, low inventories may be just what the economy needs to get back on track. The reason why can be understood if we analyze Figure 1, which displays LMI data for inventory levels, inventory costs, warehousing prices, and transportation prices. Inventory levels peaked at an all-time high of 80.2 in February of 2022. This put significant stress on supply chain capacity and drove costs through the roof.
When all three of the cost metrics in Figure 1 are combined, it provides an aggregate supply chain cost ranging from 0–300 with a breakeven level of 150. Aggregate costs reached their highest ever level of 271.4 in March 2022. Interestingly, the San Francisco Federal Reserve’s estimate of inflation coming from supply issues peaked at the same time.2 The heavy inventory burden was driving the costs of supply chains up and contributing heavily to inflation. If we fast forward to July 2023, we can see that inventories are contracting, and all three of the cost metrics are down significantly from where they were a year ago.
[FIGURE 1] Inventories and supply chain costs 2020-2023 Enlarge this image
Aggregate supply costs read in at an all-time low of 153.2 in June of 2023 and then at 156.7 in July, both of which are close to essentially no growth. Relatedly, the Federal Reserve estimated that supply pressures were actively lowering inflation during the spring of 2023. Evidence of this can be seen in the Consumer Price Index dipping to 3% (significantly lower than the 9.1% seen in June 2022) and more sophisticated inflation measures—such as “supercore” measures (which excludes goods with volatile prices like food, energy, used cars, and shelter) and the Harmonized Index of Consumer Prices—returning to normal levels. When taken together this suggests that high inventories strained supply chains and were a large factor behind inflation. Now that inventories have been reduced, supply pressure is contracting, and inflation is slowing. Essentially, as inventories are reaching a healthy level, the overall economy is getting healthier as well.
It should also be pointed out that inventories are not actually abnormally low, they are just lower than they were during the crisis and recovery of the last few years. Data from the U.S. Census Bureau tracking the seasonally adjusted inventory-to-sales ratio for total business inventories for 2015–2023 show signs of a return to normal. (See Figure 2.) Inventory-to-sales ratios are helpful in the context of 2022–2023 because inflation impacts each side of the ratio. As inventories become more expensive, sales prices increase along with them. The average inventory-to-sales ratio from 2015–2019 is represented by the dashed red line. When firms had more inventory than they could sell, as in the spring of 2020, the inventory-to-sales ratio increased. Conversely, the ratio decreased in the summer of 2021 when inventory was being sold very quickly and firms were having a difficult time keeping up with demand. From 2015 to 2019, the inventory-to-sales ratio for businesses in the U.S. averaged 1.40. Through the first four months of 2023 (the most recent data available), the ratio has returned to levels consistent with that pre-COVID average.
[FIGURE 2] 2015-2023 Total business inventories to sales ration - seasonally adjusted Enlarge this image
Impact on supply chain capacity and costs
The return to normal will have several important impacts on supply chains. Many carriers built up capacity with an eye toward being able to handle the high levels of inventory moving through the system from 2020–2022. The excess freight capacity has clearly hurt some fleets, but it has also lowered prices for retailers, manufacturers, and consumers. Once again carriers find themselves in a situation similar to 2018–19 when we had a freight recession, but no recession in the overall economy. Eventually, however, supply and demand will rebalance, and prices should stabilize at lower levels than were seen from 2020–2022. The recent bankruptcy at Yellow that has eliminated the third-largest less-than-truckload carrier in the U.S. is evidence of the move back towards equilibrium in the freight industry.
Warehousing firms also built up capacity with 738.6 million square feet of new warehousing space coming online in 2020 and 2021. However, due to the slower rate at which warehousing can expand, we are not seeing a similar recession in this market. Despite the slowdown in the market, many firms are betting on future growth due to the continued long-term expansion of e-commerce. While its growth has slowed, e-commerce has remained elevated, which means that the service levels provided by more warehousing will be important going forward. The increase in the number of warehouse locations suggests that inventories will stay slightly higher than they were pre-pandemic.
We should, however, expect inventories to stay below their 2021–2022 highs for the foreseeable future. The move back towards normalcy is allowing some retailers to move back toward the just-in-time (JIT) inventory management systems used before the pandemic. One major difference now is that firms have worked hard over the last few years to shorten supply chains as well as diversify the supply base to become hardier in the face of disruptions. The waves of reshoring and nearshoring (in some industries) will allow supply chains to be more reactive to consumer demand and hopefully avoid some of the traps they fell into during 2021. Essentially, supply chains are attempting to balance the low-cost JIT systems they had before the pandemic with the more resilient portfolio approaches that allowed them to keep goods in stock during the pandemic. For many firms this seems to be taking the form of sourcing JIT inventories from multiple firms, in multiple regions, utilizing multiple ports and forms of transit. Pursuing a hybrid JIT/portfolio strategy should help firms to avoid the wild swings in inventory we saw over the last few years.
Future outlook
When asked to predict logistics activity over the next 12 months, LMI respondents predicted that inventory levels will begin to expand again, moving from contraction to a moderate expansionary rate of 53.7. This is a marked shift from what we saw through most of the spring when respondents were expecting contraction. An expansion rate of 53.7 suggests that firms will generally be replacing goods as they are sold, with overall inventories increasing at a slower, potentially more sustainable rate of growth. This optimism is at least partially due to lower inflation and increased consumer confidence. Things can always change, but at the moment it seems that the potential recession that scared many firms away from replenishing inventories has not come, and supply chains are looking to get back to business as usual.
Author’s note:For more insights like those presented above, see the LMI reports posted the first Tuesday of every month at: www.the-lmi.com.
Notes:
1. “June 2023 Manufacturing ISM Report on Business,” Institute for Supply Management (July 1, 2023): https://www.ismworld.org/supply-management-news-and-reports/reports/ism-report-on-business/pmi/june/
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.
2024 was expected to be a bounce-back year for the logistics industry. We had the pandemic in the rearview mirror, and the economy was proving to be more resilient than expected, defying those prognosticators who believed a recession was imminent.
While most of the economy managed to stabilize in 2024, the logistics industry continued to see disruption and changes in international trade. World events conspired to drive much of the narrative surrounding the flow of goods worldwide. Additionally, a diminished reliance on China as a source for goods reduced some of the international trade flow from that manufacturing hub. Some of this trade diverted to other Asian nations, while nearshoring efforts brought some production back to North America, particularly Mexico.
Meanwhile trucking in the United States continued its 2-year recession, highlighted by weaker demand and excess capacity. Both contributed to a slow year, especially for truckload carriers that comprise about 90% of over-the-road shipments.
Labor issues were also front and center in 2024, as ports and rail companies dealt with threats of strikes, which resulted in new contracts and increased costs. Labor—and often a lack of it—continues to be an ongoing concern in the logistics industry.
In this annual issue, we bring a year-end perspective to these topics and more. Our issue is designed to complement CSCMP’s 35th Annual State of Logistics Report, which was released in June, and includes updates that were presented at the CSCMP EDGE conference held in October. In addition to this overview of the market, we have engaged top industry experts to dig into the status of key logistics sectors.
Hopefully as we move into 2025, logistics markets will build on an improving economy and strong consumer demand, while stabilizing those parts of the industry that could use some adrenaline, such as trucking. By this time next year, we hope to see a full recovery as the market fulfills its promise to deliver the needs of our very connected world.