The container shipping industry experienced an unparalleled surge during the pandemic; however, in 2023 so far, the market has been anaemic due to an oversupply of capacity and sluggish demand.
Freight demand has declined significantly after reaching its peak in September 2021, as consumers reduced their spending on luxury goods and the global economy grappled with inflation and rapid interest rate hikes. As a result, spot rates on significant trade routes have dropped rapidly.
Although shipping lines reported strong profit margins in Q1 of 2023 due to pre-negotiated contract rates, we anticipate a substantial decrease in these margins. As contract negotiations are currently underway, revised rates will soon come into effect, impacting the profitability of shipping lines in the second half of 2023 and throughout 2024.
While the drop in demand and rates are having an immediate effect on carriers’ profitability, the forthcoming influx of new ships will have a significant impact on the market for years to come.
Freefalling prices, surging costs
The year 2023 started with a significant oversupply of containers and high uncertainty in the market—which led to substantial container-price erosion. The average container prices have been freefalling, and there are no signs of revival as we approach the busiest period in the shipping industry. It is quite evident that this year’s peak season is almost invisible.
Container prices in June 2023 for major supply chain markets like China, Europe, and the U.S. reached their lowest average levels when compared to the same month in both 2022 and 2021. This decrease in container prices may suggest an additional burden on the profitability of shipping companies.
A recent study conducted by Container xChange examined the trends in average container prices for standard containers (new and cargo-worthy) during the second quarter of 2023 (April to June). The study found no significant rise in average container price for either new or cargo-worthy containers during Q2. Figure 1 shows the price development (or “delta”) of average containers on key routes during Q2 2023. Only Northern Europe and the Middle East and Indian Subcontinent regions experienced slight increases in prices. The rest of the regions showed negative (or near flat) trends for standard containers.
[FIGURE 1] 90-day delta for average prices of standard containers Enlarge this image
Figure 2 compares average container prices for some of the busiest ports in the world from the Container xChange platform. The prices have fallen to the lowest levels in the last three years of comparison. Clearly, the data indicates poor demand for containers in 2023 up to June.
[FIGURE 2] Average prices for 20-foot cargo-worthy dry container (in U.S. dollars) Enlarge this image
While container prices have been dropping, operating expenses for container lines have been rising. The main reasons for this increase have been soaring energy prices and labor expenses, neither of which are expected to decrease soon. Additionally, the shipping industry is facing high demurrage and detention charges and various fees related to container storage and transfers. The shortage of container depot space also remains a persistent struggle, with depots charging exorbitant fees that pose additional burdens. Our customers have informed us about terminal tariff hikes in Europe and India, causing further concerns for carriers.
These rising operating costs will likely influence spot freight rates. In the intensely competitive container shipping industry, the minimum price offered in the market tends to align with variable costs. Over the years, variable costs in container transportation have risen by approximately 15% to 25% since 2019, varying depending on the specific trade route. Consequently, the lower threshold of freight rates set by carriers has also increased within the range of 15% to 25%. This presents challenges for shippers, as they now encounter higher variable costs when transporting goods. Despite the significant decrease in average container rates from 2021 to 2023, with a reduction of nearly 85%, the underlying variable costs remain elevated. As a result, it is unlikely that spot freight rates will experience a significant additional decline, as contract rates still have room for further depreciation and remain relatively stable.
Capacity takes center stage
The container shipping market’s recent good years prompted a surge of orders for new and larger container vessels. Research conducted by the maritime consulting company Drewry and the financial services company ING Group estimates that fleet capacity will be increased by 27% due to the new vessels being delivered between 2023 and 2025.1 More than 700 ships are expected to be delivered between 2023 and 2024, with an additional 150 coming in 2025, according to ING and Drewry. Among these orders, 45% are for Neo-Panamax size vessels (12,500-18,000 TEU or twenty-foot equivalent unit) and another 20% are for ultra-large container vessels (ULCV). Feeder vessels (up to 3,000 TEU) make up just over a third of the ordered vessels, representing 8% of the total capacity. The report says these investments are being driven not just by expected future demand but also by a desire among carriers to expand their fleet and introduce larger and more efficient vessels.
Indeed, it is unlikely that the additional capacity will be absorbed by increased demand any time soon. Moreover, as port congestion eases, previously blocked capacity is gradually being freed up. These supply chain improvements could significantly improve supply; especially considering that at the worst point in early 2022 up to 15% of capacity was tied up at the ports. The significant influx of new capacity, combined with sluggish trade growth, could potentially disrupt freight rates. And yet, we do not expect to see extensive order cancellations, as stakeholders will aim to preserve the efficiency gains they have made per unit carried.
That’s not to say that we won’t see capacity cuts. Container liners operating on the Asia–U.S. trade route, for example, have implemented a 14% reduction in capacity due to persistent weak demand and surplus capacity. And more capacity cuts may be on the way. While some container lines and analysts predicted a surge in cargo demand in August—driven by dwindling inventory stocks in the U.S. and the aftermath of recent port operation delays caused by the International Longshore and Warehouse Union (ILWU) strikes—that optimism has not been reflected at the ground level. Shippers, for their part, continue to observe weak demand, with only a slight increase in less-than-container load (LCL) shipments, indicating a lack of strong demand for full container load (FCL) shipments. Furthermore, many shippers have already adopted online spot rates, indicating a shift in their preferred approach to freight rate negotiations. To achieve rate stability, carriers will need to make more substantial capacity cuts, which will test their determination as they strive to push for rate increases in August.
Effective capacity management becomes crucial considering these circumstances. The container liners response to this uncertain scenario is yet to be seen. So far, liners have been driven to secure market share. Vessel utilization levels have already decreased (down to 75% in the first quarter), and freight rates have demonstrated fragility in the second quarter, with the potential for further decline. Given that container liners are financially strong, these circumstances could easily evolve into a prolonged price war.
ReposiTrak, a global food traceability network operator, will partner with Upshop, a provider of store operations technology for food retailers, to create an end-to-end grocery traceability solution that reaches from the supply chain to the retail store, the firms said today.
The partnership creates a data connection between suppliers and the retail store. It works by integrating Salt Lake City-based ReposiTrak’s network of thousands of suppliers and their traceability shipment data with Austin, Texas-based Upshop’s network of more than 450 retailers and their retail stores.
That accomplishment is important because it will allow food sector trading partners to meet the U.S. FDA’s Food Safety Modernization Act Section 204d (FSMA 204) requirements that they must create and store complete traceability records for certain foods.
And according to ReposiTrak and Upshop, the traceability solution may also unlock potential business benefits. It could do that by creating margin and growth opportunities in stores by connecting supply chain data with store data, thus allowing users to optimize inventory, labor, and customer experience management automation.
"Traceability requires data from the supply chain and – importantly – confirmation at the retail store that the proper and accurate lot code data from each shipment has been captured when the product is received. The missing piece for us has been the supply chain data. ReposiTrak is the leader in capturing and managing supply chain data, starting at the suppliers. Together, we can deliver a single, comprehensive traceability solution," Mark Hawthorne, chief innovation and strategy officer at Upshop, said in a release.
"Once the data is flowing the benefits are compounding. Traceability data can be used to improve food safety, reduce invoice discrepancies, and identify ways to reduce waste and improve efficiencies throughout the store,” Hawthorne said.
Under FSMA 204, retailers are required by law to track Key Data Elements (KDEs) to the store-level for every shipment containing high-risk food items from the Food Traceability List (FTL). ReposiTrak and Upshop say that major industry retailers have made public commitments to traceability, announcing programs that require more traceability data for all food product on a faster timeline. The efforts of those retailers have activated the industry, motivating others to institute traceability programs now, ahead of the FDA’s enforcement deadline of January 20, 2026.
Inclusive procurement practices can fuel economic growth and create jobs worldwide through increased partnerships with small and diverse suppliers, according to a study from the Illinois firm Supplier.io.
The firm’s “2024 Supplier Diversity Economic Impact Report” found that $168 billion spent directly with those suppliers generated a total economic impact of $303 billion. That analysis can help supplier diversity managers and chief procurement officers implement programs that grow diversity spend, improve supply chain competitiveness, and increase brand value, the firm said.
The companies featured in Supplier.io’s report collectively supported more than 710,000 direct jobs and contributed $60 billion in direct wages through their investments in small and diverse suppliers. According to the analysis, those purchases created a ripple effect, supporting over 1.4 million jobs and driving $105 billion in total income when factoring in direct, indirect, and induced economic impacts.
“At Supplier.io, we believe that empowering businesses with advanced supplier intelligence not only enhances their operational resilience but also significantly mitigates risks,” Aylin Basom, CEO of Supplier.io, said in a release. “Our platform provides critical insights that drive efficiency and innovation, enabling companies to find and invest in small and diverse suppliers. This approach helps build stronger, more reliable supply chains.”
Logistics industry growth slowed in December due to a seasonal wind-down of inventory and following one of the busiest holiday shopping seasons on record, according to the latest Logistics Managers’ Index (LMI) report, released this week.
The monthly LMI was 57.3 in December, down more than a percentage point from November’s reading of 58.4. Despite the slowdown, economic activity across the industry continued to expand, as an LMI reading above 50 indicates growth and a reading below 50 indicates contraction.
The LMI researchers said the monthly conditions were largely due to seasonal drawdowns in inventory levels—and the associated costs of holding them—at the retail level. The LMI’s Inventory Levels index registered 50, falling from 56.1 in November. That reduction also affected warehousing capacity, which slowed but remained in expansion mode: The LMI’s warehousing capacity index fell 7 points to a reading of 61.6.
December’s results reflect a continued trend toward more typical industry growth patterns following recent years of volatility—and they point to a successful peak holiday season as well.
“Retailers were clearly correct in their bet to stock [up] on goods ahead of the holiday season,” the LMI researchers wrote in their monthly report. “Holiday sales from November until Christmas Eve were up 3.8% year-over-year according to Mastercard. This was largely driven by a 6.7% increase in e-commerce sales, although in-person spending was up 2.9% as well.”
And those results came during a compressed peak shopping cycle.
“The increase in spending came despite the shorter holiday season due to the late Thanksgiving,” the researchers also wrote, citing National Retail Federation (NRF) estimates that U.S. shoppers spent just short of a trillion dollars in November and December, making it the busiest holiday season of all time.
The LMI is a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).
As U.S. small and medium-sized enterprises (SMEs) face an uncertain business landscape in 2025, a substantial majority (67%) expect positive growth in the new year compared to 2024, according to a survey from DHL.
However, the survey also showed that businesses could face a rocky road to reach that goal, as they navigate a complex environment of regulatory/policy shifts and global market volatility. Both those issues were cited as top challenges by 36% of respondents, followed by staffing/talent retention (11%) and digital threats and cyber attacks (2%).
Against that backdrop, SMEs said that the biggest opportunity for growth in 2025 lies in expanding into new markets (40%), followed by economic improvements (31%) and implementing new technologies (14%).
As the U.S. prepares for a broad shift in political leadership in Washington after a contentious election, the SMEs in DHL’s survey were likely split evenly on their opinion about the impact of regulatory and policy changes. A plurality of 40% were on the fence (uncertain, still evaluating), followed by 24% who believe regulatory changes could negatively impact growth, 20% who see these changes as having a positive impact, and 16% predicting no impact on growth at all.
That uncertainty also triggered a split when respondents were asked how they planned to adjust their strategy in 2025 in response to changes in the policy or regulatory landscape. The largest portion (38%) of SMEs said they remained uncertain or still evaluating, followed by 30% who will make minor adjustments, 19% will maintain their current approach, and 13% who were willing to significantly adjust their approach.
Specifically, the two sides remain at odds over provisions related to the deployment of semi-automated technologies like rail-mounted gantry cranes, according to an analysis by the Kansas-based 3PL Noatum Logistics. The ILA has strongly opposed further automation, arguing it threatens dockworker protections, while the USMX contends that automation enhances productivity and can create long-term opportunities for labor.
In fact, U.S. importers are already taking action to prevent the impact of such a strike, “pulling forward” their container shipments by rushing imports to earlier dates on the calendar, according to analysis by supply chain visibility provider Project44. That strategy can help companies to build enough safety stock to dampen the damage of events like the strike and like the steep tariffs being threatened by the incoming Trump administration.
Likewise, some ocean carriers have already instituted January surcharges in pre-emption of possible labor action, which could support inbound ocean rates if a strike occurs, according to freight market analysts with TD Cowen. In the meantime, the outcome of the new negotiations are seen with “significant uncertainty,” due to the contentious history of the discussion and to the timing of the talks that overlap with a transition between two White House regimes, analysts said.