Although winter weather and railcar shortages challenged North American railroads in 2013, they still earned record revenues and profits. This year's financial forecast is for more of the same.
Although North American rail carriers had to contend in 2013 with operating challenges that had a worse-than-normal negative impact on service levels, shippers have good reason to remain "bullish" on railroad transportation. In fact, it is a good time for them to reevaluate their transportation portfolios to optimize the use of rail, both carload and intermodal, and to take advantage of the inherent economic and environmental benefits of rail versus truck.
Despite challenges, record profits
The financial performance of the North American Class I rail operators remained strong in 2013. The industry continues to generate record revenues and operating profits, which increased by almost 5 percent (to US $83 billion total) and 10 percent (to over US $26 billion), respectively. The average operating ratio (operating expenses as a percentage of operating revenue—a common financial metric in transportation) for the Class I carriers in 2013 was an impressive 68 percent. In addition, the industry is expected to reinvest approximately US $14 billion—more than 18 percent of annual revenues—into equipment and infrastructure improvements and expansions in 2014.
Article Figures
[Figure 1] Originated carloads of crude oil on U.S. Class 1 railroadsEnlarge this image
The big story last year was the service disruptions caused by severe winter weather across the United States and Canada. While rail service in general was good, the heavy snowfalls and extreme cold of late 2013 and early 2014 created severe service issues for both carload and intermodal across the network. Major storms affected every railroad in some way, disrupting the transportation system and supply chains even in parts of the country usually not affected by winter weather.
Most operations are back to normal, although residual effects linger in spots along the system. Intermodal service was hard hit by the winter storms, and it is taking longer than conventional rail service to fully recover. In May, intermodal train speeds were still averaging about two miles per hour slower than they were last fall, adding five hours of travel time from Los Angeles to Chicago.
Another factor contributing to the diminished service performance in 2013 was the energy sector's continued shift from pipeline to rail for transporting crude oil. The resulting increase in rail traffic created bottlenecks in key lanes. The Association of American Railroads (AAR) estimates that last year the sector shipped more than 400,000 carloads of crude by rail—a huge jump compared to 9,500 carloads in 2008 (see Figure 1). This year, crude oil shipments are forecast to reach approximately 650,000 carloads. While this is significant, it still represents only about 11 percent of the total U.S. crude oil moved in 2013—pointing to the railroads' opportunities for new business and to their need to align capital expenditures with those opportunities.
This shift to moving crude by rail has added to the shortage of railcars, including both tank cars for hauling crude and hopper cars for hauling sand and cement used in hydraulic fracturing, or "fracking." Across the board, freight railcar orders in 2013 reached more than 65,500, up from just over 55,000 in 2012. As these orders have grown, backlogs and car lease rates have climbed, too. Railcar shortages will continue beyond 2014 but will eventually be resolved when railroads and car manufacturers align their fleets with the product mix, increase their production, and move needed railcars into the network.
Poised for even better performance
The railroad industry enters the second half of 2014 poised to achieve even greater financial performance and to deliver better service.
The break-even economics of rail versus truck will continue to shift in favor of shipping over steel wheels. Even though U.S. freight rail rates increased last year, rail remains a less expensive option than trucking and a much more environmentally sound shipping policy. In fact, when adjusted for inflation, rail rates (based on revenue per ton-mile) have dropped about 42 percent since 1981, according to the AAR's April 2014 report, "The Cost Effectiveness of America's Freight Railroads." Freight rail rates in the United States also remain the lowest in the world. In general, rates are forecast to rise slightly, but at a slower rate of increase than over the past decade.
Shippers continue to increase their reliance on intermodal. As intermodal attracts more volume, the railroads are putting even more capital into the intermodal network. They are strengthening the infrastructure with more and better gateways and intermodal yards, additional containers and chassis pools, and improved rail equipment. The fastest-growing intermodal lanes are those in the 500- to 750-mile range, suggesting that opportunities for truck-to-rail diversion will increase as more shippers recognize intermodal's favorable service and economics.
The rail industry will continue to reinvest in equipment and infrastructure, as well as in the implementation of Positive Train Control (PTC) technology, which is designed to automatically stop or slow a train to prevent accidents. The continued implementation of PTC should enable the industry to improve network flow and velocity while driving improved asset productivity. These improvements will have a positive impact on both service-level performance and rates.
The "rail renaissance" continues
Railroads will remain in the growth and investment phase of the ongoing "rail renaissance" for some time to come. Since 1980, railroads have gone through restructuring, regulatory, and merger-and-acquisition phases. Now they are focusing on investing, growing, and maintaining an exceptionally strong and efficient freight railroad network. And they are making the majority of this investment with their own money—only a small portion of it is coming from public sources—to improve service for shippers.
Furthermore, the economics of rail versus trucking continue to lean in rail's favor, making now the right time for shippers to revisit their overall transportation strategy and to reconsider the position rail holds in their modal transportation portfolios.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.