Despite relatively strong corporate profits, U.S. companies remain cautious. Inventory growth is likely to be much like it was last year: modest and slow.
Five years after the official end of the Great Recession in June 2009, U.S. companies continue to be cautious about inventory holdings, despite relatively strong corporate profits and record-setting equity markets and asset appreciation.
Anemic gross domestic product (GDP) growth rates and the end of "hyperglobalization" have made many companies apprehensive of ramping up production. Real GDP growth in the United States averaged 3.2 percent per year between 1980 and 2007. Since the end of the Great Recession (December 2007-June 2009), real GDP growth has averaged just 2.3 percent. Currently, IHS is forecasting 2014 real GDP growth at 2.1 percent, a point below the 2.2-percent rate registered in 2013. Despite that low growth forecast for this year, significant improvement is expected in 2015 and 2016, with growth rates ranging from 2.8 percent to 3.4 percent. The improved performance is expected to be broad-based, with sizable gains in exports, residential fixed investment, nonresidential fixed investment, and consumer spending.
Article Figures
[Figure 1] Manufacturing and trade (inventory/sales ratio)Enlarge this image
[Figure 2] Real stock of inventories (billions of chained US dollars, end of period)Enlarge this image
Comeback for domestic auto sales
First-quarter domestic U.S. sales were subdued due to an unseasonably cold winter that put a damper on housing, retail sales, and auto sales. However, the second quarter is looking significantly better.
Leading the way are U.S. auto sales, which have been doing relatively well after a pause in the first quarter. Sales of new light vehicles topped 16.9 million units SAAR (seasonally adjusted annualized rates) in June—the highest monthly figure since July 2006. For the second quarter, the average was 16.5 million units SAAR, up from an average of 15.6 million units for the first quarter. This is notable because there have only been three other instances of quarter-to-quarter growth of 1 million units SAAR or higher over the past 15 years. The "Keep America Rolling" programs during the fourth quarter of 2001 and "Cash for Clunkers" in the third quarter of 2009 each exceeded SAAR growth of 2 million units. The third was SAAR growth of approximately 1 million units registered in the first quarter of 2006.
This year's second-quarter recovery, while unsustainable from a long-term perspective, does reflect the resilience of the U.S. consumer assisted by continuing loose credit conditions—including a rising subprime loan mix and longer loan terms—that help support new vehicle sales, especially as incentive levels have remained relatively steady over the past two months.
Looking forward to the second half of this year, we do not expect the robust second-quarter auto sales growth to persist in the third and fourth quarters. In addition, the strong growth rates experienced since 2010 are likely to subside, and for the next two and a half years auto unit sales are likely to be in the 16.3- to 16.7-million-unit SAAR range.
Inventory growth: Slow going
Since the end of the Great Recession, U.S. business (manufacturing, wholesale, and retail) inventory-to-sales ratios have been hovering between 1.25 and 1.31 (see Figure 1). The uptick in the latter half of 2012 was due to aircraft orders, most notably Boeing's 787-9, also known as the "Dreamliner." Aircraft and aircraft parts have long production cycles and thus contribute to a significant boost in input inventories.
Manufacturing inventories took a serious hit in the beginning of 2008 due to the onset of the Great Recession and the global financial crisis. It took four and a half years (through the second quarter of 2012) for manufacturing inventories to return to pre-crisis levels. Between the second quarter of 2010 and the latter part of 2012, inventory growth was relatively strong, supported by stronger sales and exports. Since then, however, that trend has been slightly muted due to the relatively slow economic growth in many emerging markets.
Slower growth in many emerging markets has also been a drag on manufacturing sales growth, which started slowing down in 2012 due to weak exports of goods to those markets. Our manufacturing inventories outlook for Q3/2014 through Q4/2016 is a little brighter, though, as domestic consumer spending is expected to pick up in the latter part of 2014 and many eurozone countries are beginning to grow at a slightly faster pace. However, there is considerable downside risk for global trade growth due to potential oil-price spikes, a possibility while uncertainty concerning the future of Iraq remains and the turmoil in the Middle East as a whole continues.
Real wholesale inventories were not affected during the early part of the Great Recession as compared to manufacturing inventories. But real wholesale inventories took a hit in the fourth quarter of 2008 and did not recover until the third quarter of 2012. One reason is that wholesale inventories are greatly affected by domestic agriculture yields. The drought in the summer of 2012, which reduced U.S. corn and soybean yields, substantially mitigated inventory growth until the third quarter of 2013, when agricultural yields returned to normal levels.
Real retail inventories, the first to be affected by the Great Recession, took the longest to recover. Retailers have been extremely cautious with their inventory holdings, since their margins are very tight and the financial health of many U.S. households has deteriorated substantially. Household median income adjusted for inflation is currently 8 percent below its 2007 level and is not expected to recover until 2020. In addition, e-commerce retail sales have gained significant traction over the year, and many "cyber stores" have a significantly lower inventories-to-sales ratio than do traditional brick-and-mortar stores.
Wholesale inventories increased at an average of 1.5 percent over the past four quarters, and retailers experienced inventory growth at a 1.1-percent clip over the same period.
As shown in Figure 2, our forecast is for all three sectors to experience moderate inventory growth, with retail inventory growth likely to outpace that for manufacturing and wholesale over the next two years. Retail inventory is expected to increase at 1.1 percent per quarter on average over the next two years, while manufacturing and wholesale inventories are each projected to grow at a more modest pace of 0.6 percent per quarter over the same period. In other words, the best way to describe the near- and medium-term outlook for inventory is "more of the same."
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.