If John Phillips had to choose one acronym to sum up the past three years, it would be VUCA. As senior vice president of Customer Supply Chain and Go-to-Market for PepsiCo Inc., Phillips has been seeing the combination of “volatility, uncertainty, complexity, and ambiguity” every day in his operations.
“We’ve used the term VUCA for decades, but I can honestly say, that this has been the first time I really understood what it meant,” said Phillips during his keynote address at the Council of Supply Chain Management Professionals’ 2023 EDGE Conference.
Phillips highlighted four structural changes that are having a major transformative effect on Pepsi’s supply chain operations:
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