The 2014 recipients of CSCMP's Emerging Leader Award, Susan Conley and Mengxiao (Michelle) Zhang, are destined to make a mark in the supply chain profession.
The next generation of supply chain leaders, the best and the brightest under the age of 30, will transform the field of supply chain management and send it in new directions. To identify, recognize, and nurture those future leaders, the Council of Supply Chain Management Professionals (CSCMP) last year launched its Emerging Leader Award.
This year's award recipients, Susan Conley and Mengxiao (Michelle) Zhang, were chosen because of their personal achievements and their record of accomplishment to date in the supply chain profession, as evidenced by awards, peer recognition, industry publications, and recommendations, according to John Bowersox, Young Professionals Committee chair and a member of CSCMP's board of directors. Conley and Zhang were presented with their awards at CSCMP's 2014 Annual Global Conference in San Antonio, Texas, USA.
CSCMP's Supply Chain Quarterly asked each of the award winners about her career goals and aspirations.
SUSAN CONLEY
Susan Conley is in her second term of employment with the industrial equipment manufacturer Caterpillar Inc. After receiving a bachelor's degree in industrial engineering with a minor in business administration from Bradley University in 2006, she worked for Caterpillar in logistics planning and engineering within the service parts group. In 2010 she left to earn a Master of Engineering in Logistics and Supply Chain Management from the Massachusetts Institute of Technology-Zaragoza International Logistics Program in Zaragoza, Spain. With that degree in hand, she returned to Caterpillar's logistics division, where she now works as a program specialist. Through working on two major initiatives—the integration of a major mining acquisition into Caterpillar's service-parts business, and increasing collaboration with the company's dealer network—she has developed her management skills and understanding of supply chain strategy.
What attracted you to the supply chain management profession?
In a lot of ways, I fell into the profession. There were so many things I could do with my engineering degree. I'm the sort of person who needs to be challenged. When I was hired by Caterpillar, it just happened that my first job was in their logistics division. It wasn't until after several years of working that things finally clicked, and I decided this was a profession I really wanted to pursue. Supply chain has been a great fit for me because it's a fairly specialized field, yet there's always so much more I can learn. I've also had the privilege of working and studying with a great group of very diverse supply chain professionals and mentors, which has been very enriching for me personally.
What was your biggest surprise about the supply chain field when you entered the work force?
How different it is from academic study. For my undergraduate degree, I took classes in operations planning, inventory management, network modeling, marketing, and finance, but they didn't excite me. In real life, supply chain is much more exciting ... and far more connected and challenging than what I learned in school. It's straightforward to build a linear program when you're given all the costs and variables, but it's much more difficult when you have to try to identify and estimate them yourself.
If you had to speak to a college class of supply chain majors, what advice would you give them?
Get hands-on experience with the operations side of the business. When I first graduated, I wanted a more corporate-feeling job where I would be working in an office on a computer. Luckily, I had the opportunity to spend several months at a distribution center working with hourly associates and learning about the challenges they face every day. When many of your activities are analyzing data, building spreadsheets, and answering e-mails, it's really easy to forget that you're doing all of that so that your operation keeps running efficiently and your customers get their products.
Is there any area of study where you wish you had more knowledge or preparation?
Transportation. I had no idea how complicated it could be to ship something commercially. Especially when crossing borders, the cost and legal implications can be tremendous. I still feel I have a lot to learn in this area, but at least now I have a better appreciation for the complexity.
Where do you see yourself 10 years from now?
I'd love to be in a position that lets me grow, diversify, and leverage my supply chain experience but also puts me more into a leadership and mentoring role. There's so much happening now that could change the industry. I'm excited to be a part of supply chain's evolution and to provide guidance and advice to the next generation as my mentors have for me.
MENGXIAO (MICHELLE) ZHANG
Mengxiao, or "Michelle," Zhang currently works as a team lead in lean logistics and operations for the consulting and third-party logistics company LeanCor Supply Chain Group. In 2009 she graduated with a Bachelor of Engineering in logistics management from Lanzhou Jiaotong University in China. She then earned a master's degree in business logistics engineering at The Ohio State University in 2010.
Following graduation from Ohio State, she worked briefly for Saint-Gobain Autover before joining the LeanCor Supply Chain Group in 2011. At LeanCor, she has been involved in such areas as data analysis, vendor management and implementation, transportation management, and Lean/Six Sigma project management and problem solving.
Why did you go into supply chain management?
My major in college was logistics management, and I earned my master's degree in the Master in Business Logistics Engineering program at Ohio State. So working at a logistics company upon graduation was kind of expected. But the company I am working for, LeanCor, is not just a third-party logistics company. This company emphasizes understanding total logistics cost from a "supply chain value stream" point of view. ... As a LeanCor associate, I have been given the opportunity to work very closely with our customers' purchasing/sourcing, demand planning, warehousing, cross docking, and plant shipping and receiving departments. Working with them on a daily operational basis has helped me understand supply chain management better and more clearly.
Based on your own experience, do you have any advice for young professionals about how to succeed in supply chain management?
Young professionals, for the most part, lack experience. I have found that working in the industry and talking to people "at the gemba" (a Lean Management term that means "where the work is being done") to be the perfect way to gain experience and knowledge. Supply chain is such a huge area. It requires one to always be humble, patient, and still so that learning can happen, which then leads to practical understanding. These experiences will surely help us on our future career paths when we have more analytical or managerial roles. In these future roles, we will need to solve real problems or even develop a strategic plan. Because we were at the gemba, we learned, we understand, and we respect those who taught us.
Do you see any differences between supply chain management in China and the United States?
China is heavily relying on railway transportation; about 60 percent [of freight transportation is by rail]. Infrastructure development plays a very important role there. In the United States, road transportation has a larger market share, and the infrastructure was completed decades ago. In China, there is also a need for more government regulation and industry cooperation to help the market and companies in these fields improve and grow. There are so many small logistics companies in China running their businesses their own way. This creates issues and problems in a less-than-mature and less-developed industry.
I would say that the term "supply chain" is still new in China. But more companies have started focusing on understanding supply chain and the value stream point of view, rather than breaking things down into silos as they used to. Lean and Six Sigma have become more noticeable in recent years as more and more foreign companies are pushing this philosophy in their China divisions. This is how U.S. supply chain professionals can really offer some help. There are definitely opportunities in China for U.S. supply chain companies in training, education, and consulting.
Do you have any predictions about where the profession is headed in the next decade?
I would say our profession will rely more and more on technology in the next decade. ... [T]his trend and change is unstoppable and will only get stronger. In the past decade we've seen how new technologies such as WMS (warehouse management systems), ERP (enterprise resource planning) systems, MRP (manufacturing resource planning) systems, TMS (transportation management systems), and RFID (radio frequency identification) have changed the game. With the faster speed of new tech innovations, such as alternative fuels and 3-D printing, I am sure we will become even more dependent on technology. This, in turn, will help the whole industry to be more fast-paced and customer-centered, develop greater resiliency and flexibility, and be proactive in risk management.
Where do you see yourself 10 years from now?
Ten years from now, I hope to be a successful project manager and consultant who has a perfect understanding, solid knowledge, and sound hands-on experience of every aspect of the supply chain.
Additionally, I hope to develop in-depth knowledge of the six "Cornerstones," which is how CSCMP organizes and interprets these same concepts. With this knowledge and experience, I could be a great resource internally for my team and externally for my customers whenever they need advice or solutions for the challenges they're facing in their supply chain.
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
Shippers are actively preparing for changes in tariffs and trade policy through steps like analyzing their existing customs data, identifying alternative suppliers, and re-evaluating their cross-border strategies, according to research from logistics provider C.H. Robinson.
They are acting now because survey results show that shippers say the top risk to their supply chains in 2025 is changes in tariffs and trade policy. And nearly 50% say the uncertainty around tariffs and trade policy is already a pain point for them today, the Eden Prairie, Minnesota-based company said.
In a move to answer those concerns, C.H. Robinson says it has been working with its clients by running risk scenarios, building and implementing contingency plans, engineering and executing tariff solutions, and increasing supply chain diversification and agility.
“Having visibility into your full supply chain is no longer a nice-to-have. In 2025, visibility is a competitive differentiator and shippers without the technology and expertise to support real-time data and insights, contingency planning, and quick action will face increased supply chain risks,” Jordan Kass, President of C.H. Robinson Managed Solutions, said in a release.
The company’s survey showed that shippers say the top five ways they are planning for those risks: identifying where they can switch sourcing to save money, analyzing customs data, evaluating cross-border strategies, running risk scenarios, and lowering their dependence on Chinese imports.
President of C.H. Robinson Global Forwarding, Mike Short, said: “In today’s uncertain shipping environment, shippers are looking for ways to reduce their susceptibility to events that impact logistics but are out of their control. By diversifying their supply chains, getting access to the latest information and having a global supply chain partner able to flex with their needs at a moment’s notice, shippers can gain something they don’t always have when disruptions and policy changes occur - options.”
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”