Supply chain resilience in a high-cost environment
The disruptions of the past decade have taught us the value of supply chain resiliency, but can companies afford to make the necessary investments in a challenging economy?
Global supply chains have faced a decade of disruptions. The most significant have included the U.S.–China trade war, the COVID-19 pandemic-era consumer goods boom, and the Russia-Ukraine war. While supply chain activity has been more normalized during 2023, there are significant risks heading into 2024, including new industrial and environmental policies and possible labor actions.
Willing to make the investment?
Supply chains need to be more resilient, but questions remain over whether corporations and their investors are willing to make the investments necessary to fortify them. S&P Global Market Intelligence data indicates that gross operating profit margins for manufacturers globally are expected to fall to 10.4% of sales in 2024 from 10.7% in 2022. The decline is expected to be particularly stark for the computing and electronics sector and domestic appliance manufacturing. At the same time, capital expenditures are forecast to exceed gross operating profits by 5% in 2024 after being equal to them in 2022. Reinvesting in capital stock may take priority over spending on supply chains.
One tactic that companies used to hedge against disruption during the pandemic era was to keep more product on hand via elevated inventories. The appeal of this approach is its organizational and operational simplicity. The drawback is that every dollar in the warehouse is a dollar not paying off debt, increasing the dividend, or being invested in growth opportunities. That’s particularly pertinent in a high interest rate environment, and companies may be pulling back from a “just in case” inventory strategy.
Data from the S&P Global Purchasing Managers’ Index (PMI) indicate that inventory stocks for finished manufacturing goods were in retreat for eight of the first nine months of 2023.
The evidence of “destocking” from corporate financial data, however, is mixed. The inventory-to-sales ratio for the Russell 3000 Index, which measures the performance of the largest 3,000 U.S. companies, seems to elevated, coming in at 54.1% on a trailing three-month basis as of September 30 compared to 50.1% on average for the 2016 to 2019 period (see Figure 1). However, that elevated level is not necessarily evidence of a change in inventory formation practices (such as a move to “just in case” instead of “just in time”), as it is below the 54.8% peak reached in March.
Furthermore, when the index is broken down into its subsections, you see that the increase is caused by just a handful of sectors. While the apparel and electronic sectors are up, household durable goods are closer to balance.
Backsliding on efforts
Another example of some companies’ reluctance to spend on supply chain resilience is the apparent backsliding in supplier diversification efforts. While supplier diversification can reduce the inherent risk of a supply chain, it can come in and out of fashion depending on the need for cost reductions.
Figure 2 shows that the number of suppliers per ultimate consignee for the top 500 U.S. seaborne industrial importers increased by 13% in 2021 compared to 2019. This increase indicates that industrial companies were using more suppliers as a way to deal with the increase in supply chain disruptions during that period.
That trend, however, broadly started to reverse itself in 2022 as the number of suppliers fell below pre-pandemic levels in the 12 months through September 30, 2023. There are a few sectors, such as auto and electronics, that have bucked this trend. But in general, we expect to see less supplier diversification in 2024 as companies push more orders to fewer suppliers in order to get better prices.
Some resilience at (slightly) lower cost
In the absence of significant funds to spend on inventory increases or supplier diversification, firms may look to technological and organizational fixes to provide a degree of resilience at a lower up-front investment cost.
For example, artificial intelligence (AI), if deployed in the correct manner, could provide predictive probabilities of future disruptions. It also may be able to shorten recovery times by indicating where there should be inventory redundancies based on historical data. Other uses include assisting with scenario planning operations and providing optimal distribution routes and alternates based on past and real-time asset data.
More traditional routes to improving organization agility can also help increase supply chain resilience as well as reduce costs. Such short-term, flexibility-based solutions could include: writing contracts that include burden-sharing for unexpected events with suppliers and customers; ensuring production resources can be rapidly retasked from one product to another if demand planning fails; and using alternate components when there is a part or supply shortage.
Additionally, companies that maintain close, ongoing relations with workers may be inherently more resilience than some of their competitors. The ongoing round of labor unrest shows the cost of not staying close to employees.
In summary, while supply chains have returned to normal from an operational perspective in most industries, the roster of risks in 2024 and beyond mean investments in resilience are more important than ever. Evidence from financial and supply chain data suggests firms may not have the ability or willingness to make big-ticket investments in inventory or having multiple sources of supply. Instead, a focus on lower cost investments in technology, staff and customer relations, and flexible operations may be a cheaper route to providing a modicum of resilience.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.