Wes Sudduth is Counsel in the International Trade and Logistics Group at the law firm Venable LLP. He is based in Washington, DC. If you have questions about the topics discussed in this post or how they could impact your supply chains, please reach out to the authors at awcraig@venable.com and wssudduth@venable.com.
As far as cargo ship disruptions in the Red Sea go, 2024 has picked up where 2023 left off, with increased attacks on carrier vessels in the region in recent weeks by Yemen’s Houthi rebels. As the U.S. Department of Defense has reported, over two dozen ships have been hijacked or attacked with drones, missiles, and speed boats since mid-November, with an notable uptick in recent weeks—all adding up to continued disruptions to global shipping this year.
In addition to the attacks themselves causing financial losses to carriers and cargo interests, the risks in the region have led many steamship lines to change routes or delay transit. These decisions are significant due to the sheer volume of trade flowing through this sea channel, accounting for as much as 20% of all container shipping by volume according to one estimate.
The bottom line for global supply chains? More cargo slowdowns, increased freight rates, and an ever-growing need to diversify suppliers. As we explore in this article, it is important to take legal and regulatory considerations into account when reshuffling supply chains in light of the Red Sea attacks and other notable developments expected this year.
Rising ocean transportation costs and delays
The ongoing attacks in the Red Sea have already led to shipping delays and increased freight costs in the ocean shipping sector. Reroutes around the Cape of Good Hope, the preferred alternative route, reportedly add two weeks or more of travel time and approximately 4,000 nautical miles to a vessel’s voyage. The longer travel means increased wage, insurance, and fuel costs for ocean carriers, which has exacerbated transport costs already on the rise due in part to Russia’s ongoing invasion of Ukraine and resulting sanctions by the United States and allies on Russian oil exports.
Given that ocean shipping is a federally regulated industry, to what extent can ocean carriers pass along these increased costs to their customers, the shipping public, in the form of rate increases and surcharges? In a December 21, 2023 notice to industry, the Federal Maritime Commission (FMC) acknowledged the recent Red Sea-related threats to commercial shipping while simultaneously warning that any rate increases and/or additional surcharges by carriers must meet all applicable requirements under the Shipping Act, as amended, and other U.S. laws.
Then, earlier this month, the FMC issued a second industry advisory expanding on the same points, and announced a hearing about Red Sea-related developments to take place on February 7, 2024. Expect increased FMC monitoring of carrier activities as freight rates and surcharges—as well as the volatility of those rates—continue to rise.
That said, while FMC regulations generally require steamship lines to delay any general rate increases or new surcharges for 30 days (or risk penalties), the Commission is considering special permission requests under the agency’s regulations (46 CFR 520.14) from steamship lines and nonvessel operating common carriers (NVOCCs) seeking to reduce or eliminate this 30-day waiting period “for good cause.” Many carriers have already received approval from the Commission to impose immediate rate increases and surcharges. Beneficial cargo owners (BCOs) are advised to participate in or monitor the FMC’s February 7 hearing to better understand where the Red Sea-related general rate increases and surcharges are headed during the first quarter of 2024 (hint: up).
More (regulatory) stresses on the maritime industry
The disruptions from the ongoing Red Sea attacks must be viewed in the broader context of greater vulnerabilities in ocean shipping. Natural disasters and environmental issues—such as the ongoing drought in the Panama Canal—will continue to be a factor in 2024. Growing cybersecurity attacks from state and nonstate actors (and disruptions during changeovers from legacy technologies) won’t stop.
On top of these you can include additional legal and regulatory requirements that have recently come on line, such as increasingly rigorous climate regulations in the form of the EU’s Emission Trading System (ETS) regulations that took effect on January 1, 2024 for commercial cargo vessels, setting new requirements for monitoring, reporting, and verification of emissions. As another example, new International Maritime Organization (IMO) Amendments to the Facilitation (FAL) Convention are now in effect, imposing maritime single window (MSW) requirements, related to a unified digital exchange of information for vessel clearance purposes, for ports around the world (which up to 30% of ports are reportedly unprepared to adopt). At least in the short term, these new regulatory regimes add new burdens on global maritime shipping, potentially leading to higher freight costs, increased scheduling and reliability issues, and more in 2024.
Free trade considerations when diversifying supply chains
Amidst these pressures, it is no surprise to anyone following these issues that U.S. companies are increasingly reconsidering their sourcing strategies, with a focus on flexible, agile, and resilient supply chains. That won’t change in 2024.
From a legal and regulatory angle, what should U.S. companies be considering as they think about reworking their supply chains? For one thing, it is critical to know the free trade agreement (FTA) environment well, as smart supply chains must take FTA rules into account to avoid regulatory pitfalls and benefit from tariff savings. This will be a critical part of making supply chains stronger and more “resilient” this year.
Take the U.S.–Mexico–Canada Agreement (USMCA), for example. A joint review of the agreement is scheduled for 2026, which could, as specified in Article 34.7 of the agreement, extend the deal for a further 16 years. The United States and its North American trading partners are already gearing up for the upcoming review, which will merit the close attention of U.S. companies.
Elsewhere in the Western Hemisphere, Colombia’s new president, Gustavo Petro, has stated that he will seek to renegotiate the agreement signed with the United in 2012, which will impact trade and import of some agricultural products. Savvy U.S. companies are increasingly taking advantage of the Dominican Republic–Central America–United States Free Trade Agreement (CAFTA–DR), with qualifying U.S. imports increasing 19.4% in 2022 and exports increasing 24.3%. For most companies, it pays to know the FTA landscape.
Conclusion
The Red Sea attacks and other challenges to the ocean shipping sector this year will require U.S. companies to “scale up” their attention to the new threats and volatility in the global shipping environment. At the same time, those U.S. companies that are seeking to diversify and regionalize their supply chains will need to “drill down” and develop a nuanced understanding of trade agreement rules and other legal and regulatory considerations for their supply chains. The most successful companies will be able to pull off both simultaneously.
As far as cargo ship disruptions in the Red Sea go, 2024 has picked up where 2023 left off, with increased attacks on carrier vessels in the region in recent weeks by Yemen’s Houthi rebels. As the U.S. Department of Defense has reported, over two dozen ships have been hijacked or attacked with drones, missiles, and speed boats since mid-November, with an notable uptick in recent weeks—all adding up to continued disruptions to global shipping this year.
In addition to the attacks themselves causing financial losses to carriers and cargo interests, the risks in the region have led many steamship lines to change routes or delay transit. These decisions are significant due to the sheer volume of trade flowing through this sea channel, accounting for as much as 20% of all container shipping by volume according to one estimate.
The bottom line for global supply chains? More cargo slowdowns, increased freight rates, and an ever-growing need to diversify suppliers. As we explore in this article, it is important to take legal and regulatory considerations into account when reshuffling supply chains in light of the Red Sea attacks and other notable developments expected this year.
Rising ocean transportation costs and delays
The ongoing attacks in the Red Sea have already led to shipping delays and increased freight costs in the ocean shipping sector. Reroutes around the Cape of Good Hope, the preferred alternative route, reportedly add two weeks or more of travel time and approximately 4,000 nautical miles to a vessel’s voyage. The longer travel means increased wage, insurance, and fuel costs for ocean carriers, which has exacerbated transport costs already on the rise due in part to Russia’s ongoing invasion of Ukraine and resulting sanctions by the United States and allies on Russian oil exports.
Given that ocean shipping is a federally regulated industry, to what extent can ocean carriers pass along these increased costs to their customers, the shipping public, in the form of rate increases and surcharges? In a December 21, 2023 notice to industry, the Federal Maritime Commission (FMC) acknowledged the recent Red Sea-related threats to commercial shipping while simultaneously warning that any rate increases and/or additional surcharges by carriers must meet all applicable requirements under the Shipping Act, as amended, and other U.S. laws.
Then, earlier this month, the FMC issued a second industry advisory expanding on the same points, and announced a hearing about Red Sea-related developments to take place on February 7, 2024. Expect increased FMC monitoring of carrier activities as freight rates and surcharges—as well as the volatility of those rates—continue to rise.
That said, while FMC regulations generally require steamship lines to delay any general rate increases or new surcharges for 30 days (or risk penalties), the Commission is considering special permission requests under the agency’s regulations (46 CFR 520.14) from steamship lines and nonvessel operating common carriers (NVOCCs) seeking to reduce or eliminate this 30-day waiting period “for good cause.” Many carriers have already received approval from the Commission to impose immediate rate increases and surcharges. Beneficial cargo owners (BCOs) are advised to participate in or monitor the FMC’s February 7 hearing to better understand where the Red Sea-related general rate increases and surcharges are headed during the first quarter of 2024 (hint: up).
More (regulatory) stresses on the maritime industry
The disruptions from the ongoing Red Sea attacks must be viewed in the broader context of greater vulnerabilities in ocean shipping. Natural disasters and environmental issues—such as the ongoing drought in the Panama Canal—will continue to be a factor in 2024. Growing cybersecurity attacks from state and nonstate actors (and disruptions during changeovers from legacy technologies) won’t stop.
On top of these you can include additional legal and regulatory requirements that have recently come on line, such as increasingly rigorous climate regulations in the form of the EU’s Emission Trading System (ETS) regulations that took effect on January 1, 2024 for commercial cargo vessels, setting new requirements for monitoring, reporting, and verification of emissions. As another example, new International Maritime Organization (IMO) Amendments to the Facilitation (FAL) Convention are now in effect, imposing maritime single window (MSW) requirements, related to a unified digital exchange of information for vessel clearance purposes, for ports around the world (which up to 30% of ports are reportedly unprepared to adopt). At least in the short term, these new regulatory regimes add new burdens on global maritime shipping, potentially leading to higher freight costs, increased scheduling and reliability issues, and more in 2024.
Free trade considerations when diversifying supply chains
Amidst these pressures, it is no surprise to anyone following these issues that U.S. companies are increasingly reconsidering their sourcing strategies, with a focus on flexible, agile, and resilient supply chains. That won’t change in 2024.
From a legal and regulatory angle, what should U.S. companies be considering as they think about reworking their supply chains? For one thing, it is critical to know the free trade agreement (FTA) environment well, as smart supply chains must take FTA rules into account to avoid regulatory pitfalls and benefit from tariff savings. This will be a critical part of making supply chains stronger and more “resilient” this year.
Take the U.S.–Mexico–Canada Agreement (USMCA), for example. A joint review of the agreement is scheduled for 2026, which could, as specified in Article 34.7 of the agreement, extend the deal for a further 16 years. The United States and its North American trading partners are already gearing up for the upcoming review, which will merit the close attention of U.S. companies.
Elsewhere in the Western Hemisphere, Colombia’s new president, Gustavo Petro, has stated that he will seek to renegotiate the agreement signed with the United in 2012, which will impact trade and import of some agricultural products. Savvy U.S. companies are increasingly taking advantage of the Dominican Republic–Central America–United States Free Trade Agreement (CAFTA–DR), with qualifying U.S. imports increasing 19.4% in 2022 and exports increasing 24.3%. For most companies, it pays to know the FTA landscape.
Conclusion
The Red Sea attacks and other challenges to the ocean shipping sector this year will require U.S. companies to “scale up” their attention to the new threats and volatility in the global shipping environment. At the same time, those U.S. companies that are seeking to diversify and regionalize their supply chains will need to “drill down” and develop a nuanced understanding of trade agreement rules and other legal and regulatory considerations for their supply chains. The most successful companies will be able to pull off both simultaneously.
Just 29% of supply chain organizations have the competitive characteristics they’ll need for future readiness, according to a Gartner survey released Tuesday. The survey focused on how organizations are preparing for future challenges and to keep their supply chains competitive.
Gartner surveyed 579 supply chain practitioners to determine the capabilities needed to manage the “future drivers of influence” on supply chains, which include artificial intelligence (AI) achievement and the ability to navigate new trade policies. According to the survey, the five competitive characteristics are: agility, resilience, regionalization, integrated ecosystems, and integrated enterprise strategy.
The survey analysis identified “leaders” among the respondents as supply chain organizations that have already developed at least three of the five competitive characteristics necessary to address the top five drivers of supply chain’s future.
Less than a third have met that threshold.
“Leaders shared a commitment to preparation through long-term, deliberate strategies, while non-leaders were more often focused on short-term priorities,” Pierfrancesco Manenti, vice president analyst in Gartner’s Supply Chain practice, said in a statement announcing the survey results.
“Most leaders have yet to invest in the most advanced technologies (e.g. real-time visibility, digital supply chain twin), but plan to do so in the next three-to-five years,” Manenti also said in the statement. “Leaders see technology as an enabler to their overall business strategies, while non-leaders more often invest in technology first, without having fully established their foundational capabilities.”
As part of the survey, respondents were asked to identify the future drivers of influence on supply chain performance over the next three to five years. The top five drivers are: achievement capability of AI (74%); the amount of new ESG regulations and trade policies being released (67%); geopolitical fight/transition for power (65%); control over data (62%); and talent scarcity (59%).
The analysis also identified four unique profiles of supply chain organizations, based on what their leaders deem as the most crucial capabilities for empowering their organizations over the next three to five years.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”