Wes Sudduth is Counsel in the International Trade and Logistics Group at the law firm Venable LLP. He is based in Washington, DC. If you have questions about the topics discussed in this post or how they could impact your supply chains, please reach out to the authors at awcraig@venable.com and wssudduth@venable.com.
As far as cargo ship disruptions in the Red Sea go, 2024 has picked up where 2023 left off, with increased attacks on carrier vessels in the region in recent weeks by Yemen’s Houthi rebels. As the U.S. Department of Defense has reported, over two dozen ships have been hijacked or attacked with drones, missiles, and speed boats since mid-November, with an notable uptick in recent weeks—all adding up to continued disruptions to global shipping this year.
In addition to the attacks themselves causing financial losses to carriers and cargo interests, the risks in the region have led many steamship lines to change routes or delay transit. These decisions are significant due to the sheer volume of trade flowing through this sea channel, accounting for as much as 20% of all container shipping by volume according to one estimate.
The bottom line for global supply chains? More cargo slowdowns, increased freight rates, and an ever-growing need to diversify suppliers. As we explore in this article, it is important to take legal and regulatory considerations into account when reshuffling supply chains in light of the Red Sea attacks and other notable developments expected this year.
Rising ocean transportation costs and delays
The ongoing attacks in the Red Sea have already led to shipping delays and increased freight costs in the ocean shipping sector. Reroutes around the Cape of Good Hope, the preferred alternative route, reportedly add two weeks or more of travel time and approximately 4,000 nautical miles to a vessel’s voyage. The longer travel means increased wage, insurance, and fuel costs for ocean carriers, which has exacerbated transport costs already on the rise due in part to Russia’s ongoing invasion of Ukraine and resulting sanctions by the United States and allies on Russian oil exports.
Given that ocean shipping is a federally regulated industry, to what extent can ocean carriers pass along these increased costs to their customers, the shipping public, in the form of rate increases and surcharges? In a December 21, 2023 notice to industry, the Federal Maritime Commission (FMC) acknowledged the recent Red Sea-related threats to commercial shipping while simultaneously warning that any rate increases and/or additional surcharges by carriers must meet all applicable requirements under the Shipping Act, as amended, and other U.S. laws.
Then, earlier this month, the FMC issued a second industry advisory expanding on the same points, and announced a hearing about Red Sea-related developments to take place on February 7, 2024. Expect increased FMC monitoring of carrier activities as freight rates and surcharges—as well as the volatility of those rates—continue to rise.
That said, while FMC regulations generally require steamship lines to delay any general rate increases or new surcharges for 30 days (or risk penalties), the Commission is considering special permission requests under the agency’s regulations (46 CFR 520.14) from steamship lines and nonvessel operating common carriers (NVOCCs) seeking to reduce or eliminate this 30-day waiting period “for good cause.” Many carriers have already received approval from the Commission to impose immediate rate increases and surcharges. Beneficial cargo owners (BCOs) are advised to participate in or monitor the FMC’s February 7 hearing to better understand where the Red Sea-related general rate increases and surcharges are headed during the first quarter of 2024 (hint: up).
More (regulatory) stresses on the maritime industry
The disruptions from the ongoing Red Sea attacks must be viewed in the broader context of greater vulnerabilities in ocean shipping. Natural disasters and environmental issues—such as the ongoing drought in the Panama Canal—will continue to be a factor in 2024. Growing cybersecurity attacks from state and nonstate actors (and disruptions during changeovers from legacy technologies) won’t stop.
On top of these you can include additional legal and regulatory requirements that have recently come on line, such as increasingly rigorous climate regulations in the form of the EU’s Emission Trading System (ETS) regulations that took effect on January 1, 2024 for commercial cargo vessels, setting new requirements for monitoring, reporting, and verification of emissions. As another example, new International Maritime Organization (IMO) Amendments to the Facilitation (FAL) Convention are now in effect, imposing maritime single window (MSW) requirements, related to a unified digital exchange of information for vessel clearance purposes, for ports around the world (which up to 30% of ports are reportedly unprepared to adopt). At least in the short term, these new regulatory regimes add new burdens on global maritime shipping, potentially leading to higher freight costs, increased scheduling and reliability issues, and more in 2024.
Free trade considerations when diversifying supply chains
Amidst these pressures, it is no surprise to anyone following these issues that U.S. companies are increasingly reconsidering their sourcing strategies, with a focus on flexible, agile, and resilient supply chains. That won’t change in 2024.
From a legal and regulatory angle, what should U.S. companies be considering as they think about reworking their supply chains? For one thing, it is critical to know the free trade agreement (FTA) environment well, as smart supply chains must take FTA rules into account to avoid regulatory pitfalls and benefit from tariff savings. This will be a critical part of making supply chains stronger and more “resilient” this year.
Take the U.S.–Mexico–Canada Agreement (USMCA), for example. A joint review of the agreement is scheduled for 2026, which could, as specified in Article 34.7 of the agreement, extend the deal for a further 16 years. The United States and its North American trading partners are already gearing up for the upcoming review, which will merit the close attention of U.S. companies.
Elsewhere in the Western Hemisphere, Colombia’s new president, Gustavo Petro, has stated that he will seek to renegotiate the agreement signed with the United in 2012, which will impact trade and import of some agricultural products. Savvy U.S. companies are increasingly taking advantage of the Dominican Republic–Central America–United States Free Trade Agreement (CAFTA–DR), with qualifying U.S. imports increasing 19.4% in 2022 and exports increasing 24.3%. For most companies, it pays to know the FTA landscape.
Conclusion
The Red Sea attacks and other challenges to the ocean shipping sector this year will require U.S. companies to “scale up” their attention to the new threats and volatility in the global shipping environment. At the same time, those U.S. companies that are seeking to diversify and regionalize their supply chains will need to “drill down” and develop a nuanced understanding of trade agreement rules and other legal and regulatory considerations for their supply chains. The most successful companies will be able to pull off both simultaneously.
As far as cargo ship disruptions in the Red Sea go, 2024 has picked up where 2023 left off, with increased attacks on carrier vessels in the region in recent weeks by Yemen’s Houthi rebels. As the U.S. Department of Defense has reported, over two dozen ships have been hijacked or attacked with drones, missiles, and speed boats since mid-November, with an notable uptick in recent weeks—all adding up to continued disruptions to global shipping this year.
In addition to the attacks themselves causing financial losses to carriers and cargo interests, the risks in the region have led many steamship lines to change routes or delay transit. These decisions are significant due to the sheer volume of trade flowing through this sea channel, accounting for as much as 20% of all container shipping by volume according to one estimate.
The bottom line for global supply chains? More cargo slowdowns, increased freight rates, and an ever-growing need to diversify suppliers. As we explore in this article, it is important to take legal and regulatory considerations into account when reshuffling supply chains in light of the Red Sea attacks and other notable developments expected this year.
Rising ocean transportation costs and delays
The ongoing attacks in the Red Sea have already led to shipping delays and increased freight costs in the ocean shipping sector. Reroutes around the Cape of Good Hope, the preferred alternative route, reportedly add two weeks or more of travel time and approximately 4,000 nautical miles to a vessel’s voyage. The longer travel means increased wage, insurance, and fuel costs for ocean carriers, which has exacerbated transport costs already on the rise due in part to Russia’s ongoing invasion of Ukraine and resulting sanctions by the United States and allies on Russian oil exports.
Given that ocean shipping is a federally regulated industry, to what extent can ocean carriers pass along these increased costs to their customers, the shipping public, in the form of rate increases and surcharges? In a December 21, 2023 notice to industry, the Federal Maritime Commission (FMC) acknowledged the recent Red Sea-related threats to commercial shipping while simultaneously warning that any rate increases and/or additional surcharges by carriers must meet all applicable requirements under the Shipping Act, as amended, and other U.S. laws.
Then, earlier this month, the FMC issued a second industry advisory expanding on the same points, and announced a hearing about Red Sea-related developments to take place on February 7, 2024. Expect increased FMC monitoring of carrier activities as freight rates and surcharges—as well as the volatility of those rates—continue to rise.
That said, while FMC regulations generally require steamship lines to delay any general rate increases or new surcharges for 30 days (or risk penalties), the Commission is considering special permission requests under the agency’s regulations (46 CFR 520.14) from steamship lines and nonvessel operating common carriers (NVOCCs) seeking to reduce or eliminate this 30-day waiting period “for good cause.” Many carriers have already received approval from the Commission to impose immediate rate increases and surcharges. Beneficial cargo owners (BCOs) are advised to participate in or monitor the FMC’s February 7 hearing to better understand where the Red Sea-related general rate increases and surcharges are headed during the first quarter of 2024 (hint: up).
More (regulatory) stresses on the maritime industry
The disruptions from the ongoing Red Sea attacks must be viewed in the broader context of greater vulnerabilities in ocean shipping. Natural disasters and environmental issues—such as the ongoing drought in the Panama Canal—will continue to be a factor in 2024. Growing cybersecurity attacks from state and nonstate actors (and disruptions during changeovers from legacy technologies) won’t stop.
On top of these you can include additional legal and regulatory requirements that have recently come on line, such as increasingly rigorous climate regulations in the form of the EU’s Emission Trading System (ETS) regulations that took effect on January 1, 2024 for commercial cargo vessels, setting new requirements for monitoring, reporting, and verification of emissions. As another example, new International Maritime Organization (IMO) Amendments to the Facilitation (FAL) Convention are now in effect, imposing maritime single window (MSW) requirements, related to a unified digital exchange of information for vessel clearance purposes, for ports around the world (which up to 30% of ports are reportedly unprepared to adopt). At least in the short term, these new regulatory regimes add new burdens on global maritime shipping, potentially leading to higher freight costs, increased scheduling and reliability issues, and more in 2024.
Free trade considerations when diversifying supply chains
Amidst these pressures, it is no surprise to anyone following these issues that U.S. companies are increasingly reconsidering their sourcing strategies, with a focus on flexible, agile, and resilient supply chains. That won’t change in 2024.
From a legal and regulatory angle, what should U.S. companies be considering as they think about reworking their supply chains? For one thing, it is critical to know the free trade agreement (FTA) environment well, as smart supply chains must take FTA rules into account to avoid regulatory pitfalls and benefit from tariff savings. This will be a critical part of making supply chains stronger and more “resilient” this year.
Take the U.S.–Mexico–Canada Agreement (USMCA), for example. A joint review of the agreement is scheduled for 2026, which could, as specified in Article 34.7 of the agreement, extend the deal for a further 16 years. The United States and its North American trading partners are already gearing up for the upcoming review, which will merit the close attention of U.S. companies.
Elsewhere in the Western Hemisphere, Colombia’s new president, Gustavo Petro, has stated that he will seek to renegotiate the agreement signed with the United in 2012, which will impact trade and import of some agricultural products. Savvy U.S. companies are increasingly taking advantage of the Dominican Republic–Central America–United States Free Trade Agreement (CAFTA–DR), with qualifying U.S. imports increasing 19.4% in 2022 and exports increasing 24.3%. For most companies, it pays to know the FTA landscape.
Conclusion
The Red Sea attacks and other challenges to the ocean shipping sector this year will require U.S. companies to “scale up” their attention to the new threats and volatility in the global shipping environment. At the same time, those U.S. companies that are seeking to diversify and regionalize their supply chains will need to “drill down” and develop a nuanced understanding of trade agreement rules and other legal and regulatory considerations for their supply chains. The most successful companies will be able to pull off both simultaneously.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."
Even as the e-commerce sector overall continues expanding toward a forecasted 41% of all retail sales by 2027, many small to medium e-commerce companies are struggling to find the investment funding they need to increase sales, according to a sector survey from online capital platform Stenn.
Global geopolitical instability and increasing inflation are causing e-commerce firms to face a liquidity crisis, which means companies may not be able to access the funds they need to grow, Stenn’s survey of 500 senior e-commerce leaders found. The research was conducted by Opinion Matters between August 29 and September 5.
Survey findings include:
61.8% of leaders who sought growth capital did so to invest in advanced technologies, such as AI and machine learning, to improve their businesses.
When asked which resources they wished they had more access to, 63.8% of respondents pointed to growth capital.
Women indicated a stronger need for business operations training (51.2%) and financial planning resources (48.8%) compared to men (30.8% and 15.4%).
40% of business owners are seeking external financial advice and mentorship at least once a week to help with business decisions.
Almost half (49.6%) of respondents are proactively forecasting their business activity 6-18 months ahead.
“As e-commerce continues to grow rapidly, driven by increasing online consumer demand and technological innovation, it’s important to remember that capital constraints and access to growth financing remain persistent hurdles for many e-commerce business leaders especially at small and medium-sized businesses,” Noel Hillman, Chief Commercial Officer at Stenn, said in a release. “In this competitive landscape, ensuring liquidity and optimizing supply chain processes are critical to sustaining growth and scaling operations.”
With six keynote and more than 100 educational sessions, CSCMP EDGE 2024 offered a wealth of content. Here are highlights from just some of the presentations.
A great American story
Author and entrepreneur Fawn Weaver closed out the first day of the conference by telling the little-known story of Nathan “Nearest” Green, who was born into slavery, freed after the Civil War, and went on to become the first master distiller for the Jack Daniel’s Whiskey brand. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
She told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. That story also inspired her to create Uncle Nearest Premium Whiskey.
Weaver discussed the barriers she encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, pointing to a recent project in which the company was able to fast-track a new Uncle Nearest product thanks to close collaboration with its supply chain partners.
A two-pronged business transformation
We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.
Isaias emphasized the point during his keynote on day two of EDGE 2024. He described how Mattel transformed itself amid surging demand for Barbie-branded items following the success of the Barbie movie.
That transformation, according to Isaias, came on two fronts: commercially and logistically. Today, Mattel is steadily moving beyond the toy aisle with two films and 13 TV series in production as well as 14 films and 35 shows in development. And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation.
A framework for chasing excellence
Most of the time when CEOs present at an industry conference, they like to talk about their companies’ success stories. Not J.B. Hunt’s Shelley Simpson. Speaking at EDGE, the trucking company’s president and CEO led with a story about a time that the company lost a major customer.
According to Simpson, the company had a customer of their dedicated contract business in 2001 that was consistently making late shipments with no lead time. “We were working like crazy to try to satisfy them, and lost their business,” Simpson said.
When the team at J.B. Hunt later met with the customer’s chief supply chain officer and related all they had been doing, the customer responded, “You never shared everything you were doing for us.”
Out of that experience, came J.B. Hunt’s Customer Value Delivery framework. The framework consists of five steps: 1) understand customer needs, 2) deliver expectations, 3) measure results, 4) communicate performance, and 5) anticipate new value.
Next year’s CSCMP EDGE conference on October 5–8 in National Harbor, Md., promises to have a similarly deep lineup of keynote presentations. Register early at www.cscmpedge.org.