Meredith Westafer: Bringing systems thinking to complex problems
Co-recipient of Supply Chain Xchange’s inaugural Outstanding Women in Supply Chain Award, Meredith Westafer is a champion of taking a holistic approach to thorny issues, such as bringing automation to the loading dock.
Meredith Westafer is an engineer at heart. When faced with complex and ambiguous problems, she advocates for taking a holistic approach that views the issue from a broad lens: Let’s not just optimize one specific piece of the supply chain but the whole entire system.
But when it comes to her own career path, Westafer’s biggest move was spurred not so much by systematic thinking but by a whim and a desire for a new challenge. Visiting San Francisco for the first time, Westafer decided to tour the Tesla factory near there. While on the website to sign up for the tour, she noticed the “apply” button. Intrigued, she decided to clean up her resumé and submit it.
The next thing she knew she was helping to design the company’s first “gigafactory”—a term used for manufacturing facilities that make components and products associated with electrification and decarbonization. Almost nine years later, Westafer is now Tesla’s director of factory design and has played a central role in designing all of the company’s gigafactories as well as being involved in strategic planning for the automotive and clean energy company.
Westafer, along with Intel’s Jackie Sturm, was recognized at CSCMP’s 2023 EDGE Conference in October 2023 with the inaugural Outstanding Women in Supply Chain Award. The questions and answers below are modified from a Q&A session on the show floor with Supply Chain Xchange Executive Editor Susan Lacefield. A video of the full presentation and conversation can be found on Supply Chain Xchange’s website (www.TheSCXchange.com).
NAME: Meredith Westafer
TITLE: Director of Factory Design, Tesla
OTHER EXPERIENCE: Previously senior manager of factory design, industrial engineering manager—factory design, and senior industrial engineer—factory design at Tesla; manufacturing process engineer and sourcing leader at Owens Corning; production planner and manufacturing engineer at Cree
EDUCATION: University of South Florida
What are your key responsibilities in your current position?
I run the factory design team for Tesla. I started at Tesla’s first gigafactory in Nevada, when it was just a big, flat piece of land. Basically, there were 14 of us working in one trailer. It was not enough people to build a factory, but we pushed forward. And now we are starting construction on our sixth gigafactory in Monterrey, [Mexico]. It’s insane how fast we moved. In any typical car company, we'd still be on the first one. But we've been able to incorporate lots of new changes along the way.
My team does the material flow and the layout for those factories, which essentially means we're like the city planners for the factory. So, there's manufacturing teams that do the design of each of the individual manufacturing lines. And then we have a wonderful supply chain team that handles all the sourcing and logistics. My team makes it all work as a system. We intersect with supply chain at the docks, warehouses, and logistics yards. All of these things need to be planned into the overall factory to make that system work really well.
That can be a huge job. When we're talking about something like our Texas gigafactory, it's like Disney World. It's a massive place that has tons of people coming in and out on a shift schedule. We have all of these peaks, all of these ebbs, and all these flows. And then we also have all of this steady logistics traffic that comes in and out of the site at the same time. So, we really have to think about all of that upfront when we design the factory.
And if we're doing site selection, we're also looking at road and infrastructure design. We need to plan for the supply chain of the future, and that can be really hard to predict for a future factory when you don’t know exactly where your customers are going to be or where your suppliers are going to be based.
What are the one or two things that keep you up at night?
Something that keeps me up at night in terms of our factory design and relates back to the supply chain is what happens at our docks. Within the four walls of our factory, we are doing a crazy amount of automation. We have some of the world's most amazing automation teams designing bespoke systems to do all of our manufacturing. We design all of our products, most of our controls, and a lot of our software in house. Yet if you go to our warehouse, it's full of forklifts. It’s full of forklifts bumping around, unloading pallets off of trucks, there’s splinters everywhere, and there’s dirt flying. It’s dangerous. It’s the industry standard, unfortunately.
I know there are companies doing truck unloading automation, but it’s really difficult to replace forklifts at the scale of an auto manufacturer. Because you need precision. Let’s say we have an autonomous forklift, [automated guided vehicle], or some other piece of automation. The [autonomous] forklift needs to be able to come into the trailer and see the load and the environment with the sensors that it has, and say, “Okay, this is safe.” But how many trailers have you seen where there's smashed pallets everywhere? It happens. It's totally normal. But that’s not a suitable environment for automation.
You need to have packaging that works really well with automation. If you’re talking one or two really specific parts coming from a local supplier, that’s fine, automate away. But our supply chain is so complex. Our suppliers are spread everywhere, and we're using thousands of parts to manufacture our cars. The cost for automation-friendly packaging to come from all of those suppliers would be astronomical. So, we have a supply chain that is spread across the world, and it all is coming into our docks, and that’s why we need to have those stupid forklifts unloading those trailers.
The answer to this problem isn’t really straightforward, and that’s why it keeps me up at night. We need to continue to foster our supplier relationships, keeping them very close so we can enable cost-effective fleets of automation-friendly packaging.
We also need to continue to change truck fleets for the future, so they are not like they are now. For example, side-unloading trailers interface better with automation versus going all the way up and down the long axis of a rear-unloading trailer. This is the kind of thinking that we need. But it’s frustrating to me because we can't easily change, right? I can’t just say, “Oh, I want the entire U.S. to please have side unloading trailers for me right now.” I mean it might look really good on paper, but it would take eight years, and we would have to buy the entire fleet, etc. It just becomes a global problem at that point, and you really have to think about it that way.
That leads to a good question: How can you work better with your suppliers on challenges such as using returnable packaging that would make automation easier?
For us, it’s really about talking with our suppliers and being partners with them as early as we can. Tesla moves very fast. We don't always have the time to say, “What's our five-year plan? Okay then, let's go work with this vendor, and we’ll come up with something.” We tend to move a lot faster than that. So, we need suppliers that can move fast with us, which is tricky, especially with some of the suppliers that are still working under the old ways of thinking about auto manufacturing.
So, when we're talking about a new site and new factory, we need to partner with our suppliers to be as localized to our factories as possible, when we have volumes that support that. It’s important to note that we're not talking about setting up shop for something like one little production line, we're talking about setting up shop for a world power of auto manufacturing. We sort of ask our suppliers to come take a risk with us, and we'll grow together. Let's figure out how to do something that's new and different. Something that's not just the way that we've always done it before. Let's make the future of supply chain, which requires risk; it's not going to be easy.
There is a dearth of talented technicians and frontline workers in the manufacturing and supply chain space. How can we start to build up that talent pool and attract people to these jobs?
At Tesla, we have a lot of need for automation technicians. I mean we can buy the entire world's supply of six-axis robots—let’s just to put that on the table, that is a limiting factor for us. Sometimes there are literally not enough robotics solutions in the world for us to do some of the projects that we have. So, we have to have a lot of robotics engineers, and we need a lot of techs to make everything work. It really takes an army.
I think it's on us as an industry to go out and train. If we're going to turn to automation, if we're going to need all of these new high-skilled jobs, it’s incumbent on us as an industry to help create opportunities for our workforce to be trained to succeed in those new jobs. We don't want to displace people who are working in less skilled jobs with more skilled people, we want to create that opportunity for our associates to become the skilled workforce themselves.
At Telsa, we've got automation and controls training programs partnered with educational institutions. In Nevada, we support a K-12 school program for robotics competitions. And a lot of those things are starting to pay dividends for us now, across the country, because we've been able to develop that workforce to some extent.
So that's one of the ways that we're attempting to address it. But we still just need people, right? It's a huge, huge piece of manufacturing. And that’s where Optimus, our humanoid robot, comes in. But that’s for the most physically taxing and least desirable jobs that we have difficulty filling in the first place, so we can get people out of those roles and into the more skilled jobs.
What skills do you think future supply chain leaders will need?
You have to be able to think about the whole system. In my role with factory design, we don’t just care about this one production line that people are designing, we care about how that line fits into the overall picture. We care about how it works with construction, how it works with the utility design, and how it works with the supply chain. Questions like: Do you have enough space for your parts? Have you considered the ergonomics piece? The whole system all the way back to as far as you can go.
Supply chain is the same way. You really have to think about the whole system. It takes a lot of learning and passion to see, understand, and recognize the other opportunities out there for improving the entire system. It’s important to step out and understand the entire system, and not just the one thing that you were intending to optimize for.
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
That clash has come as retailers have been hustling to adjust to pandemic swings like a renewed focus on e-commerce, then swiftly reimagining store experiences as foot traffic returned. But even as the dust settles from those changes, retailers are now facing renewed questions about how best to define their omnichannel strategy in a world where customers have increasing power and information.
The answer may come from a five-part strategy using integrated components to fortify omnichannel retail, EY said. The approach can unlock value and customer trust through great experiences, but only when implemented cohesively, not individually, EY warns.
The steps include:
1. Functional integration: Is your operating model and data infrastructure siloed between e-commerce and physical stores, or have you developed a cohesive unit centered around delivering seamless customer experience?
2. Customer insights: With consumer centricity at the heart of operations, are you analyzing all touch points to build a holistic view of preferences, behaviors, and buying patterns?
3. Next-generation inventory: Given the right customer insights, how are you utilizing advanced analytics to ensure inventory is optimized to meet demand precisely where and when it’s needed?
4. Distribution partnerships: Having ensured your customers find what they want where they want it, how are your distribution strategies adapting to deliver these choices to them swiftly and efficiently?
5. Real estate strategy: How is your real estate strategy interconnected with insights, inventory and distribution to enhance experience and maximize your footprint?
When approached cohesively, these efforts all build toward one overarching differentiator for retailers: a better customer experience that reaches from brand engagement and order placement through delivery and return, the EY study said. Amid continued volatility and an economy driven by complex customer demands, the retailers best set up to win are those that are striving to gain real-time visibility into stock levels, offer flexible fulfillment options and modernize merchandising through personalized and dynamic customer experiences.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”