Meredith Westafer: Bringing systems thinking to complex problems
Co-recipient of Supply Chain Xchange’s inaugural Outstanding Women in Supply Chain Award, Meredith Westafer is a champion of taking a holistic approach to thorny issues, such as bringing automation to the loading dock.
Meredith Westafer is an engineer at heart. When faced with complex and ambiguous problems, she advocates for taking a holistic approach that views the issue from a broad lens: Let’s not just optimize one specific piece of the supply chain but the whole entire system.
But when it comes to her own career path, Westafer’s biggest move was spurred not so much by systematic thinking but by a whim and a desire for a new challenge. Visiting San Francisco for the first time, Westafer decided to tour the Tesla factory near there. While on the website to sign up for the tour, she noticed the “apply” button. Intrigued, she decided to clean up her resumé and submit it.
The next thing she knew she was helping to design the company’s first “gigafactory”—a term used for manufacturing facilities that make components and products associated with electrification and decarbonization. Almost nine years later, Westafer is now Tesla’s director of factory design and has played a central role in designing all of the company’s gigafactories as well as being involved in strategic planning for the automotive and clean energy company.
Westafer, along with Intel’s Jackie Sturm, was recognized at CSCMP’s 2023 EDGE Conference in October 2023 with the inaugural Outstanding Women in Supply Chain Award. The questions and answers below are modified from a Q&A session on the show floor with Supply Chain Xchange Executive Editor Susan Lacefield. A video of the full presentation and conversation can be found on Supply Chain Xchange’s website (www.TheSCXchange.com).
NAME: Meredith Westafer
TITLE: Director of Factory Design, Tesla
OTHER EXPERIENCE: Previously senior manager of factory design, industrial engineering manager—factory design, and senior industrial engineer—factory design at Tesla; manufacturing process engineer and sourcing leader at Owens Corning; production planner and manufacturing engineer at Cree
EDUCATION: University of South Florida
What are your key responsibilities in your current position?
I run the factory design team for Tesla. I started at Tesla’s first gigafactory in Nevada, when it was just a big, flat piece of land. Basically, there were 14 of us working in one trailer. It was not enough people to build a factory, but we pushed forward. And now we are starting construction on our sixth gigafactory in Monterrey, [Mexico]. It’s insane how fast we moved. In any typical car company, we'd still be on the first one. But we've been able to incorporate lots of new changes along the way.
My team does the material flow and the layout for those factories, which essentially means we're like the city planners for the factory. So, there's manufacturing teams that do the design of each of the individual manufacturing lines. And then we have a wonderful supply chain team that handles all the sourcing and logistics. My team makes it all work as a system. We intersect with supply chain at the docks, warehouses, and logistics yards. All of these things need to be planned into the overall factory to make that system work really well.
That can be a huge job. When we're talking about something like our Texas gigafactory, it's like Disney World. It's a massive place that has tons of people coming in and out on a shift schedule. We have all of these peaks, all of these ebbs, and all these flows. And then we also have all of this steady logistics traffic that comes in and out of the site at the same time. So, we really have to think about all of that upfront when we design the factory.
And if we're doing site selection, we're also looking at road and infrastructure design. We need to plan for the supply chain of the future, and that can be really hard to predict for a future factory when you don’t know exactly where your customers are going to be or where your suppliers are going to be based.
What are the one or two things that keep you up at night?
Something that keeps me up at night in terms of our factory design and relates back to the supply chain is what happens at our docks. Within the four walls of our factory, we are doing a crazy amount of automation. We have some of the world's most amazing automation teams designing bespoke systems to do all of our manufacturing. We design all of our products, most of our controls, and a lot of our software in house. Yet if you go to our warehouse, it's full of forklifts. It’s full of forklifts bumping around, unloading pallets off of trucks, there’s splinters everywhere, and there’s dirt flying. It’s dangerous. It’s the industry standard, unfortunately.
I know there are companies doing truck unloading automation, but it’s really difficult to replace forklifts at the scale of an auto manufacturer. Because you need precision. Let’s say we have an autonomous forklift, [automated guided vehicle], or some other piece of automation. The [autonomous] forklift needs to be able to come into the trailer and see the load and the environment with the sensors that it has, and say, “Okay, this is safe.” But how many trailers have you seen where there's smashed pallets everywhere? It happens. It's totally normal. But that’s not a suitable environment for automation.
You need to have packaging that works really well with automation. If you’re talking one or two really specific parts coming from a local supplier, that’s fine, automate away. But our supply chain is so complex. Our suppliers are spread everywhere, and we're using thousands of parts to manufacture our cars. The cost for automation-friendly packaging to come from all of those suppliers would be astronomical. So, we have a supply chain that is spread across the world, and it all is coming into our docks, and that’s why we need to have those stupid forklifts unloading those trailers.
The answer to this problem isn’t really straightforward, and that’s why it keeps me up at night. We need to continue to foster our supplier relationships, keeping them very close so we can enable cost-effective fleets of automation-friendly packaging.
We also need to continue to change truck fleets for the future, so they are not like they are now. For example, side-unloading trailers interface better with automation versus going all the way up and down the long axis of a rear-unloading trailer. This is the kind of thinking that we need. But it’s frustrating to me because we can't easily change, right? I can’t just say, “Oh, I want the entire U.S. to please have side unloading trailers for me right now.” I mean it might look really good on paper, but it would take eight years, and we would have to buy the entire fleet, etc. It just becomes a global problem at that point, and you really have to think about it that way.
That leads to a good question: How can you work better with your suppliers on challenges such as using returnable packaging that would make automation easier?
For us, it’s really about talking with our suppliers and being partners with them as early as we can. Tesla moves very fast. We don't always have the time to say, “What's our five-year plan? Okay then, let's go work with this vendor, and we’ll come up with something.” We tend to move a lot faster than that. So, we need suppliers that can move fast with us, which is tricky, especially with some of the suppliers that are still working under the old ways of thinking about auto manufacturing.
So, when we're talking about a new site and new factory, we need to partner with our suppliers to be as localized to our factories as possible, when we have volumes that support that. It’s important to note that we're not talking about setting up shop for something like one little production line, we're talking about setting up shop for a world power of auto manufacturing. We sort of ask our suppliers to come take a risk with us, and we'll grow together. Let's figure out how to do something that's new and different. Something that's not just the way that we've always done it before. Let's make the future of supply chain, which requires risk; it's not going to be easy.
There is a dearth of talented technicians and frontline workers in the manufacturing and supply chain space. How can we start to build up that talent pool and attract people to these jobs?
At Tesla, we have a lot of need for automation technicians. I mean we can buy the entire world's supply of six-axis robots—let’s just to put that on the table, that is a limiting factor for us. Sometimes there are literally not enough robotics solutions in the world for us to do some of the projects that we have. So, we have to have a lot of robotics engineers, and we need a lot of techs to make everything work. It really takes an army.
I think it's on us as an industry to go out and train. If we're going to turn to automation, if we're going to need all of these new high-skilled jobs, it’s incumbent on us as an industry to help create opportunities for our workforce to be trained to succeed in those new jobs. We don't want to displace people who are working in less skilled jobs with more skilled people, we want to create that opportunity for our associates to become the skilled workforce themselves.
At Telsa, we've got automation and controls training programs partnered with educational institutions. In Nevada, we support a K-12 school program for robotics competitions. And a lot of those things are starting to pay dividends for us now, across the country, because we've been able to develop that workforce to some extent.
So that's one of the ways that we're attempting to address it. But we still just need people, right? It's a huge, huge piece of manufacturing. And that’s where Optimus, our humanoid robot, comes in. But that’s for the most physically taxing and least desirable jobs that we have difficulty filling in the first place, so we can get people out of those roles and into the more skilled jobs.
What skills do you think future supply chain leaders will need?
You have to be able to think about the whole system. In my role with factory design, we don’t just care about this one production line that people are designing, we care about how that line fits into the overall picture. We care about how it works with construction, how it works with the utility design, and how it works with the supply chain. Questions like: Do you have enough space for your parts? Have you considered the ergonomics piece? The whole system all the way back to as far as you can go.
Supply chain is the same way. You really have to think about the whole system. It takes a lot of learning and passion to see, understand, and recognize the other opportunities out there for improving the entire system. It’s important to step out and understand the entire system, and not just the one thing that you were intending to optimize for.
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
The practice consists of 5,000 professionals from Accenture and from Avanade—the consulting firm’s joint venture with Microsoft. They will be supported by Microsoft product specialists who will work closely with the Accenture Center for Advanced AI. Together, that group will collaborate on AI and Copilot agent templates, extensions, plugins, and connectors to help organizations leverage their data and gen AI to reduce costs, improve efficiencies and drive growth, they said on Thursday.
Accenture and Avanade say they have already developed some AI tools for these applications. For example, a supplier discovery and risk agent can deliver real-time market insights, agile supply chain responses, and better vendor selection, which could result in up to 15% cost savings. And a procure-to-pay agent could improve efficiency by up to 40% and enhance vendor relations and satisfaction by addressing urgent payment requirements and avoiding disruptions of key services
Likewise, they have also built solutions for clients using Microsoft 365 Copilot technology. For example, they have created Copilots for a variety of industries and functions including finance, manufacturing, supply chain, retail, and consumer goods and healthcare.
Another part of the new practice will be educating clients how to use the technology, using an “Azure Generative AI Engineer Nanodegree program” to teach users how to design, build, and operationalize AI-driven applications on Azure, Microsoft’s cloud computing platform. The online classes will teach learners how to use AI models to solve real-world problems through automation, data insights, and generative AI solutions, the firms said.
“We are pleased to deepen our collaboration with Accenture to help our mutual customers develop AI-first business processes responsibly and securely, while helping them drive market differentiation,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a release. “By bringing together Copilots and human ambition, paired with the autonomous capabilities of an agent, we can accelerate AI transformation for organizations across industries and help them realize successful business outcomes through pragmatic innovation.”
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
Third-party logistics (3PL) providers’ share of large real estate leases across the U.S. rose significantly through the third quarter of 2024 compared to the same time last year, as more retailers and wholesalers have been outsourcing their warehouse and distribution operations to 3PLs, according to a report from real estate firm CBRE.
Specifically, 3PLs’ share of bulk industrial leasing activity—covering leases of 100,000 square feet or more—rose to 34.1% through Q3 of this year from 30.6% through Q3 last year. By raw numbers, 3PLs have accounted for 498 bulk leases so far this year, up by 9% from the 457 at this time last year.
By category, 3PLs’ share of 34.1% ranked above other occupier types such as: general retail and wholesale (26.6), food and beverage (9.0), automobiles, tires, and parts (7.9), manufacturing (6.2), building materials and construction (5.6), e-commerce only (5.6), medical (2.7), and undisclosed (2.3).
On a quarterly basis, bulk leasing by 3PLs has steadily increased this year, reversing the steadily decreasing trend of 2023. CBRE pointed to three main reasons for that resurgence:
Import Flexibility. Labor disruptions, extreme weather patterns, and geopolitical uncertainty have led many companies to diversify their import locations. Using 3PLs allows for more inventory flexibility, a key component to retailer success in times of uncertainty.
Capital Allocation/Preservation. Warehousing and distribution of goods is expensive, draining capital resources for transportation costs, rent, or labor. But outsourcing to 3PLs provides companies with more flexibility to increase or decrease their inventories without any risk of signing their own lease commitments. And using a 3PL also allows companies to switch supply chain costs from capital to operational expenses.
Focus on Core Competency. Outsourcing their logistics operations to 3PLs allows companies to focus on core business competencies that drive revenue, such as product development, sales, and customer service.
Looking into the future, these same trends will continue to drive 3PL warehouse demand, CBRE said. Economic, geopolitical and supply chain uncertainty will remain prevalent in the coming quarters but will not diminish the need to effectively manage inventory levels.
That result came from the company’s “GEP Global Supply Chain Volatility Index,” an indicator tracking demand conditions, shortages, transportation costs, inventories, and backlogs based on a monthly survey of 27,000 businesses. The October index number was -0.39, which was up only slightly from its level of -0.43 in September.
Researchers found a steep rise in slack across North American supply chains due to declining factory activity in the U.S. In fact, purchasing managers at U.S. manufacturers made their strongest cutbacks to buying volumes in nearly a year and a half, indicating that factories in the world's largest economy are preparing for lower production volumes, GEP said.
Elsewhere, suppliers feeding Asia also reported spare capacity in October, albeit to a lesser degree than seen in Western markets. Europe's industrial plight remained a key feature of the data in October, as vendor capacity was significantly underutilized, reflecting a continuation of subdued demand in key manufacturing hubs across the continent.
"We're in a buyers' market. October is the fourth straight month that suppliers worldwide reported spare capacity, with notable contractions in factory demand across North America and Europe, underscoring the challenging outlook for Western manufacturers," Todd Bremer, vice president, GEP, said in a release. "President-elect Trump inherits U.S. manufacturers with plenty of spare capacity while in contrast, China's modest rebound and strong expansion in India demonstrate greater resilience in Asia."