Ethical compliance: the unsettling gap between intention from execution
Data shows that companies increasingly require suppliers to agree to meet certain ESG standards, but inspections and audits show much work still needs to be done on the ground.
In a rapidly evolving business landscape, the spotlight on supplier compliance has intensified, according to the “QIMA 2024 Q1 Barometer Report,” which is based on a survey of more than 800 businesses within the international supply chain as well as QIMA’s own internal data. This scrutiny can include making sure suppliers meet various requirements and policies around social issues, forced labor, structural integrity, traceability, environmental goals, scope-3 emissions, and more.
Nearly two-thirds of respondents to QIMA’s survey acknowledged the growing importance of compliance, with 70% of businesses saying they factor at least one ESG (environmental, social, and governance) element into their sourcing decisions. However, as we peel back the data, a stark reality emerges: Despite the commitment to ESG compliance, actual progress has been slow, with 25% of respondents saying that inspected supplier factories require urgent improvement.
As businesses embrace the multifaceted dimensions of ESG considerations, an unsettling gap emerges between intention and execution. How do these intentions materialize on the ground, and why does the alleged emphasis on ethical sourcing fall short?
Unveiling discrepancies
The field audit data paints a detailed picture of the challenges in ethical compliance. A quarter of factories audited received a concerning “red” ranking, indicating a need for immediate remediation. A substantial 67% of the issues identified center around health and safety and working hours and wages.
While many of these challenges are not new and cannot be tackled through a single audit, there is an even bigger hurdle to fully addressing ethical risk in supply chains: a lack of supply chain visibility. Only 16% of businesses claim to know all of their suppliers across all tiers, indicating that a majority of companies are in the dark when it comes to how the goods within their supply chain are manufactured and procured. This visibility gap can be a red flag for disparity between ESG intentions and actual implementation.
An unfortunate consequence of focusing audits at strategic tier-1 suppliers is that this practice creates a knowledge gap. Not including all tier-1 suppliers in your audit program can leave a company with unknown—and therefore unmanageable—risk. Companies also leave themselves open to potential material risks and impacts that could affect their ESG strategy when they do not engage with lower-tier suppliers. While tier-1 suppliers might be more inclined to meet compliance standards, smaller suppliers may maintain a wide range of ESG risks yet to be uncovered due to lack of an audit. The greater problem with working with less audited factories underscores a tremendous issue: not knowing what you don't know may be the biggest risk.
Navigating the crossroads
Reviewing these findings, the implications for businesses become clear: Aligning ESG strategies with ground-level realities, enhancing supply chain visibility, and tailoring ethical compliance considerations are imperative. The data within this survey is not simply a revelation of challenges but a call-to-action for businesses to bridge the gap between intention and execution in their ethical sourcing programming.
The intricacies of ethical compliance underscore tremendous challenges and opportunities. By understanding the correlation between sourcing region maturity and compliance, businesses can develop a more sustainable future. It’s time to acknowledge the challenges and actively engage in forging a path toward ethical and responsible sourcing practices.
In today's economic environment, companies are continuously pressured to reduce costs to combat slower growth; to offset increases in material prices, energy, and transportation; and to counterbalance various other pressures, such as inflation. Despite these issues and the economic instability worldwide, companies must continue to differentiate themselves and find growth opportunities to compete in the global marketplace. For example, in order to boost revenues and fuel growth, many companies are now under as much pressure to reduce product life cycles and speed-to-market as they are to find savings and reduce operational costs.
After steering through the challenges of the COVID-19 pandemic, procurement continues to face new disruptions driven by geopolitics. For example, many procurement teams are continuing to deal with issues related to the ongoing Russia-Ukraine war that began in early 2022. More recently, the Israel-Palestine conflict and disruptions in the Red Sea and Suez Canal have forced global freight providers to reroute shipping containers around Africa, which has intensified costs and increased lead times.
The ever-expanding volatilities of global supply have caused many companies to revisit their procurement strategies and put more focus into multisourcing, nearshoring, and regionalizing their supply chains to improve resilience against such disruptions. In a recent Gartner survey, 63% of respondents said they were investing in multisourcing to “achieve greater resilience and/or agility.” Similarly, according to McKinsey’s “2023 Supply Chain Pulse Survey,” “almost two-thirds (64%) of respondents say that they are currently regionalizing their supply chains, up from 44% last year [in 2022].”
Multisourcing is a great strategy for responding to risks and threats by having alternative sources of supply or backup supply. Essentially, it is about diluting the risk over multiple suppliers. Sourcing diversification across distinct geographies and/or nearshoring can also mitigate the risk from sudden changes in import tariffs due to trade wars.
While this trend is pointed at enhancing the resilience of global trade in the face of disruptions, it is a colossal undertaking for procurement teams to reorganize complex global supply chains. Procurement now needs cope with new challenges, such as finding and qualifying new providers, cutting supply lead times, and reducing logistics complexities.
Most groups of companies or large multinational organizations which operate several establishments adopt some compromise between purchasing globally and buying locally, aiming to balance the advantages of centralization with the flexibility of decentralization. This transformation will require a strong focus on supplier relationship management to develop these reimagined supply bases and ensure that new suppliers meet the company’s standards when it comes to service levels, cost improvement initiatives, environmental key performance indicators (KPIs), and quality control.
For a real-world example, let’s consider Toyota. Famous for its “just in time” (JIT) production system, Toyota relies on long-term, strong relationships with its suppliers. By developing local suppliers and investing in their capabilities and capacities for years, Toyota has built trust and loyalty among its suppliers while achieving substantial stability in its supply chain. Local suppliers are more responsive and can deliver products faster than those located farther away. This approach has increased efficiency in production processes, enabling lower shipping and warehouse storage expenses. Thanks to this deeply integrated system with suppliers, Toyota has shown resilience against supply volatilities and maintained its leadership position in the global automotive marketplace. By incorporating local suppliers into its plans and managing inventory just in time, Toyota has gained a financial inventory benefit and cost advantage over its competitors. Furthermore, partnering with local producers is good for the environment, because it reduces global shipping and the company’s carbon footprint. “Glocalization” combines the global sourcing with the proximity of local availability of critical supplies. Think global, act local!
A more collaborative approach
This is why in more recent years much more attention has been paid to the development of “mutual” supplier-buyer relationships, where the benefits of doing business together arise from sharing and exchanging ideas. Effective and regular communication is the cornerstone of a strong supplier-buyer relationship; it aids in understanding each other's capabilities and expectations, and it fosters a sense of partnership. This is in complete contrast to short-sighted and adversarial relationships, where the focus is only on performing a financial transaction.
In the collaborative approach, the buyer organization seeks to develop a long-term relationship with the supplier. Establishing strong, enduring, and mutually beneficial relationships with a strategic supplier is a critical step in improving performance and ensuring consistent quality across the supply network. This is particularly important when adopting a glocalization strategy to build reliable supply chains that in turn benefit the customer experience.
The strategic view is that the buyer organization and the supplier should share a common interest, and both should seek ways of adding value in the supply chain that build a satisfactory outcome together. Both parties must invest in trusting and supporting the relationship with the intention of identifying and implementing improvements and innovations. Embedded in this approach is the commitment that any benefits that are achieved will be shared, a process not possible with a simple transaction. The organizations concerned will seek to come together and jointly set targets for overlapping interests.
This shift requires the role of sourcing to move away from a transactional one focused on materials and services management and toward a more strategic role, aligned to long-term business requirements. To be successful, supplier relationship management must play a pivotal role.
Strikes and potential strikes have plagued the supply chain over the last few years. An analysis of data from the Bureau of Labor Statistics by the Economics Policy Institute concluded that the number of workers involved in major strike activity increased by 280% in 2023 from 2022. Currently, the U.S. East Coast and Gulf Coast ports are facing the threat of another dockworker strike after they return to the negotiating table in January to attempt to resolve the remaining wage and automation issues. Similarly, Boeing is continuing to contend with a machinists strike.
Strikes, or even the threat of a strike, can cause significant disruptions across the global supply chain and have a massive economic impact. For example, when U.S. railroads were facing the threat of a strike in 2022, many companies redirected their cargo to avoid work stoppages and unhappy customers. If the strike had occurred, it would have had a massive economic impact. The Association of American Railroads (AAR), estimated that the economic impact of a railroad strike could be $2 billion per day.
Similarly, although the U.S. West Coast ports avoided a strike in 2023, the labor negotiations caused companies to reroute freight. For example, companies with locations on the East Coast went through the Panama Canal instead of having their cargo land at West Coast ports. As a result, West Coast ports’ market share dipped during this timeframe. Now as the East Coast and Gulf Coast ports try to finalize negotiations to seal the deal with the International Longshoremen’s Association (ILA), companies are searching for alternative routes and transferring their shipments back to West Coast ports. The economic impact of the strike is estimated at $3.8 to $4.5 billion per day by J.P Morgan.
Labor negotiations also threaten to further exacerbate inflationary trends, which have been a key concern across the supply chain. The ILA and port operators reportedly reached a tentative agreement to increase wages by 62% over the next six years. Similarly, the Boeing machinist strike is mainly related to a request for a 40% pay raise, with machinists recently rejecting a proposed 35% increase. These demands come as companies and consumers across the spectrum are resisting increased costs.
Nor are these strikes completely focused on pay increases. The ILA is also demanding a total ban on the further automation of cranes, gates, and container movements that are used in the loading or loading of freight. This issue still remains unresolved. Such a ban would not only increase costs, it would also threaten the competitiveness as the U.S. ports, which are already some of the least competitive in the world. According to the Wall Street Journal, L.A. and Long Beach ports are about half as productive as China’s best port in terms of average container moves per hour.
Creating a Resilient Supply Chain
Labor unrest and strikes have caused executives to open their eyes to the volatility, uncertainty, complexity, and ambiguity (VUCA) in their supply chains. Many are responding to the volatility and disruptions by working to create more resilient supply chains.
No company can thrive in a supply chain disruption-ridden environment if it is not prepared to pivot as conditions change. However, preparation alone will not suffice. To thrive in a VUCA world, companies should be ahead of changing conditions or perhaps flip the situation on its head to become the disruptor instead of the disrupted. As the competition struggles to maintain customer service levels, profitability, and working capital requirements in the face of disruptions, companies with a more resilient supply chain will gain market share.
There are several strategies to create a resilient and proactive supply chain. The most successful approaches include rethinking strategies, upgrading business processes, and automating and utilizing advanced technologies. The bottom line is to create resiliency/flexibility, quick responsiveness, and upgraded performance.
Rethinking Strategies
Old strategies will no longer suffice in this more volatile world. For example, producing in China to reduce labor costs provides no resiliency when chokepoints arise in the global supply chain and/or as geopolitical risks surge. For example, the Red Sea crisis has created a supply chain chokepoint, delaying goods transiting from northeast Asia to the East Coast of the U.S. and Europe. Container ships have re-routed around the southern tip of Africa, adding cost, time, and other risks to the trip. As labor disputes and/or strikes arise, the risk increases that the product will get stuck or delayed in transit. If there are strikes on the East Coast and Gulf Coast ports, ships will have to divert to the West Coast and be shipped across the country, adding time and cost. By moving manufacturing closer to customers and consumers through reshoring, nearshoring, and vertical integration efforts, these risks are mitigated. If local disruptions do occur, companies can recover quicker due to the shorter distances, quicker lead times, and greater control.
Thus, proactive executives are rethinking their manufacturing and supply chain network. For example, Ascential Medical & Life Sciences last year expanded its domestic manufacturing footprint, opening a 100,000-square-foot facility in Minnesota that will specialize in developing custom manufacturing machinery and solutions for medical and life science companies. The facility is part of a broader reshoring effort by the company.
In a similar vein, many companies, such as GM, Samsung, and Dell, have followed a nearshoring (also called friendshoring) strategy to Mexico. By moving closer to customers, they not only are more resilient but also can take advantage of trade agreements, such as the United States-Mexico-Canada Agreement (USMCA), as well as lower regulations and costs.
In addition to moving manufacturing, companies are also diversifying their supply base. They are pursuing strategies such as adding backup sources of supply, establishing strategic partnerships and joint ventures, and vertically integrating their supply chain.
Upgrade Business Processes
The most successful companies are aggressively upgrading strategic processes to support resiliency, customer success, and profitability. For example, rolling out an SIOP (Sales, Inventory, Operations Planning) process can help companies respond more quickly and proactively to changing customer demand and/or supply chain disruptions. Similarly, companies that have upgraded their demand, production, and replenishment planning processes are able to provide customers with higher service levels while also freeing up cash by reducing unnecessary inventory. These upgraded planning processes also improve margins by increasing efficiencies and productivity while reducing waste.
For example, a manufacturer of health care products utilized a SIOP process to better predict revenue and to create a better operational rhythm. The company’s demand plan was translated into machine capacity and critical raw material requirements. By taking this step, the company became aware that it needed to get a backup supplier to avoid a potential critical chokepoint in the supply chain. At the time, the manufacturer was purchasing all of its most important material from Brazil. Due to geopolitical risk in the region, there was the potential for supply chain disruption. To mitigate this risk and ensure reliability, the manufacturer began sourcing 20% of its material requirements from a backup supplier in the United States. Fast-forward a few years, and there was a port strike that made it difficult to receive the materials from Brazil. The manufacturer’s SIOP process provided a forecast of what was required to bridge the supply gap during the disruption. Because of the already existing relationship, the backup supplier was willing to ramp up volume to cover the manufacturer’s supply gap, even though the supplier was receiving an overload of requests from other companies. As a result, the manufacturer was able to maintain supply of this critical material and continue to meet its customer service levels. While its competition struggled, the health care manufacture was able to grow its revenue by 15%.
Automate & Digitize
Technology can also help companies respond better to disruptions and volatility. For example, advanced planning systems can help planners can quickly pivot with changing conditions, such as strikes. The most advanced of these systems will be equipped with artificial intelligence (AI) capabilities that will recommend changes on the fly to satisfy customer needs in the most profitable and least risky manner. For example, as strikes arise, the system will quickly assess changing conditions and recommend that the manufacturer move demand to plants and/or routes not impacted by the strike. The planning systems will also provide the planners with a better picture of requirements so that they can change production plans and ensure high service levels for customers.
In the same fashion, companies that automate their manufacturing processes, such as by using robotic welders, can more flexibly respond to changing customer requirements change while also mitigating costs. Similarly, companies that use additive manufacturing technologies can produce and customize on demand. By using robotics and automation equipment, manufacturers can run lights out, thereby increasing output and flexibility, while reducing cost. Therefore, if a strike occurs at the manufacturer, some level of production is likely to occur, as long as they can assign a resource to keep the robotics and automated equipment running.
In logistics, advanced technologies can seamlessly sort, package, and move products. These technologies can help companies quickly respond to changing conditions so that packages can be re-routed at any time. Similarly, transportation planning can use predictive models to optimize freight costs and rerouting shipments through the global supply chain in response to changing conditions, thus ensuring timely deliveries. For example, as strikes arise, the system will quickly assess a company’s transportation network, evaluate alternative routes, and recommend the optimal one. Changes will also be made to current routes for goods in transit so that they meet the customer due dates at the lowest cost.
Delivering Bottom Line Business Results
The bottom line is to create a resilient supply chain and craft tomorrow’s supply chain today. Companies that invest smartly in the future will be prepared to take market share as disruptions occur. There will be more opportunity than ever before for those that rethink strategies, upgrade business processes, and automate and digitize their end-to-end supply chain.
About the author: Lisa Anderson is founder and president of LMA Consulting Group Inc., a consulting firm that specializes in manufacturing strategy and end-to-end supply chain transformation that maximizes the customer experience and enables profitable, scalable, dramatic business growth. She recently released SIOP (Sales Inventory Operations Planning): Creating Predictable Revenue & EBITDA Growth that can be found at https://www.lma-consultinggroup.com/siop-book/.
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Supply chain professionals should be aware of how the different policies proposed by the U.S. presidential candidates would affect supply chain operations.
For both Donald Trump and Kamala Harris, the revival of domestic manufacturing is a key campaign theme and centerpiece in their respective proposals for economic growth and national security. Amid the electioneering and campaign pledges, however, the centrality of supply chain policy is being lost in the shuffle. While both candidates want to make the supply chain less dependent on China and to rebuild the American industrial base, their approaches will impact manufacturing, allied sectors, and global supply chains much differently despite the common overlay of protectionist industrial policy.
Both Trump’s “America First” and Harris’ “Opportunity Economy” policies call for moving home parts of supply chains, like those that bring to market critical products like semiconductors, pharmaceutical products, and medical supplies, and strengthening long-term supply chain resilience by discouraging offshoring. Harris’ economic plan, dubbed the “New Way Forward,” aims to close tax loopholes, strengthen labor rights, and provide government support to high-priority sectors, such as semiconductors and green energy technologies. Trump’s economic plan, dubbed “New American Industrialism,” emphasizes tariffs, corporate tax cuts, and easing of regulations.
Supply chain policy differences in rhetoric and priorities will become a growing attack vector in the lead-up to Election Day. While political discussions focus on the economic benefits, corporate leaders need to understand the implications of policy changes and the effect on their firms’ ability to navigate risks and disruptions.
U.S. manufacturing base and supply chains
Trump’s emphasis on sweeping tariffs creates uncertainty over supply security and fears of inflation. Harris’ continued emphasis on “Bidenomics,” such as the Inflation Reduction Act and the CHIPS and Science Act, impacts multitier global supply chains and trade policy around the world. Under either plan, the net effect would be that free trade will continue to regress under the impulses of decoupling from high-risk markets, geopolitics, and regionalization. Both parties emphasize the opportunity to create new, well-paid jobs. At the same time, customers are likely to have to bear the higher costs, either directly by paying higher prices in stores or indirectly through subsidies financed by taxpayers’ money.
Labor, immigration, and the workforce
Trump’s emphasis on mass deportation of illegal immigrants will impact the manufacturing and agricultural sectors that already have labor shortages. Harris’ focus on labor rights will amplify organized labor’s influence in supply chain operations and thereby increase costs as seen in the recent longshoreman strike on the East and Gulf Coasts. Both directions will only strengthen inflationary pressures and cause organized labor to resist technological advances such as automation and artificial intelligence to replace jobs. The net effect is that organized labor sees its influence growing under either election outcome, resulting in more potential strikes, and the educational sector being called upon to develop the requisite training and development programs and public–private partnerships to address the manufacturing and supply chain skills gap. Access to top domestic and global talent will be critical to support a growing U.S. manufacturing base.
Sustainability
Trump would roll back some of the environmental regulations, climate initiatives, and decarbonization measures. Big Oil companies, such as Exxon Mobil and Phillips 66, however, have come to embrace the low-carbon energy provisions of the Inflation Reduction Act. Harris is expected to strengthen protections and enforcement alongside international allies and partners. In continuation of the Inflation Reduction Act, a Harris administration would continue providing incentives to green technologies and businesses. The net effect of both approaches would be that corporate leaders will stay committed to decarbonization measures that were set in motion years ago.
Regardless of the election outcome, the uncertainty around supply chain policy will continue well into 2025. In particular, there are growing concerns about costs and their inflationary impact on the deficit and national debt; reform of the de minimis exemption for low-value imports; the role of friend-, near- and re-shoring; and the renewal of the U.S.-Mexico-Canada Agreement in 2026. The authors are hopeful that supply chain policy steps announced by the U.S. Department of Commerce in September at the Supply Chain Summit will be institutionalized and survive leadership turnover. The election outcome will determine supply chain policy’s next form and shape the U.S. economy’s ability to compete in an increasingly uncertain global market.
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Future warehouse success depends on robot interoperability.
Interest in warehouse robotics remains high, driven by labor pressures and a general desire to further automate distribution processes. Likewise, the number of robot makers also continues to grow. By one count, more than 50 providers exhibited at the big MODEX show in Atlanta in March 2024.
In distribution environments, there is especially strong interest in autonomous mobile robots (AMRs) for collaborative order picking. In this application, the AMR meets pickers at the right inventory location, and the workers then place picks in totes on the robot, which then moves on to another location/picker or off to packing, greatly reducing human travel time.
While the use of robots in distribution is still early in its maturity, for many, if not most, companies, the future is one of heterogeneous robots—different types of bots from different vendors operating in a given facility. With the growth in robotics, these different robots will often need to communicate with each other—either directly or indirectly through use of an integration platform—to automate the flow of information and work. This is broadly termed “interoperability,” and it is an important concept for companies planning warehouse robotics initiatives, with the ultimate goal of achieving a “plug and play” environments where new robots can easily be added to the automation mix and processes adapted over time.
Interoperability example
Why is interoperability important?
Consider the following example. A company buys perhaps 20 AMRs to support collaborative picking. A few years later, additional AMRs are needed to support growth. But now there is another AMR from a different vendor that the company prefers for cost, design, change in stock keeping unit (SKU) attributes, or other factors.
Interoperability will allow a company to keep the AMRs they have and seamlessly add the new AMRs to the mix. Beyond basic integration, a company will want to manage the robots across both vendors in terms of visibility, task assignment, performance measurement, and more, operating as if it’s a single fleet.
That’s a good example of what interoperability is all about.
Are there interoperability standards?
There are some initiatives across the robotics sector to develop cross-vendor integration protocols that will make interoperability much easier. However, these standards, such as VDA5050 (a standardized interface for automated guided vehicles) and the Mass Robotics 2.0 AMR Interoperability Standard, are either not widely used or are still under development.
Many vendors have also started offering support for what is called a “robot operating system” (ROS/ROS2). However, this is a loose, open source framework (not a full standard) that doesn’t fully address the interoperability challenge.
The robotics platform alternative
In the absence of useful standards, companies still have a few options for achieving interoperability. One is the traditional approach of manually programming interfaces between different robots and interfaces between robots and software systems such as warehouse management (WMS) or warehouse execution systems (WES).
The downsides of this approach are well understood. They include extended developing times and the high cost to get the integrations done, as well as a significant lack of flexibility down the road, with some added risk thrown into the mix as well.
A better alternative is the use of a platform strategy. Which begs the question: What is a robotics platform?
A robotics software platform is a middleware ecosystem—cloud-based or on-premise—that provides various capabilities and services from integration to fulfillment planning and execution. It also acts as a bridge between automation systems and various enterprise software applications.
The starting point for any robotic platform success is, in fact, integration. That integration capability includes advanced tools that enable flexible “no code/low code” approaches to connecting robot fleets.
The right platform can also more rapidly integrate with WMS/WES or other software applications, using AI to greatly accelerate the often time-consuming data-mapping process. Once the WMS/WES is connected to the platform, then the robots are also connected to enable real-time, bidirectional access to the WMS/WES data.
Such a platform delivers interoperability across robot types and connects different automated processes. A simple example would be a communication from the platform to a robot needed to move goods from receiving to reserve storage, where another robot is made aware via the platform that there is a new putaway task ready for completion.
Other interoperability considerations
To maximize interoperability opportunities, companies should consider the following interoperability-related capabilities that may be available from a given robotics platform:
Flexibility in integration based on robot software functionality: Different robot vendors come with software at different levels of maturity. An interoperability platform should be able to work with robotic vendors at any level of software functional capability, ensuring flexibility in robot selection.
User experience consistency: For interoperability to be functionally effective, the user interface across robotic-enabled processes should be consistent, so that users can easily interact and switch between different tasks.
Flexible communication protocols: A platform should provide support for a wide range of different protocols, such as application programming interfaces (APIs), socket communication (a two-way communication link between a server and a client program), web services, ROS/ROS2.0, and VDA5050, to name just a few.
Observability: AMRs especially will generate huge of amount of data on their movements and activities that can be used for analytics. The robotics platform should normalize data packets from different vendors to create a unified dashboard.
Safety and risk mitigation: A robotics platform can help achieve safety across different types of robots by understanding the safety protocols of different machines and coming up with a common set of rules. These rules will exist in an extended fleet manager that runs in the platform and sits on top of the fleet managers of each individual brand of AMR.
While some of these capabilities may not be relevant in a company’s early years in warehouse robotics, they could prove valuable down the road, so give them some consideration today.
Interoperability use cases
We’ve already covered a couple of common robotic interoperability use cases:
Adding new robots of the same type but from a different vendor and having all of them operate together as a single fleet.
Connecting different types of robots or automation to support multi-step process flows (for example, receiving to putaway).
Here is another: One global consumer goods company wants to heavily automate distribution processes but give individual regions or countries they operate in the flexibility to select the vendor for a specific type of robot (for example, a layer picker) and be able to easily plug that specific equipment into the larger platform infrastructure. This allows a centralized automation strategy with local execution.
The Interoperability Imperative
For a significant and growing number of companies, the future on the distribution center floor will be robotics of multiple types and vendors. To maximize flow and productivity, these heterogeneous environments must adopt interoperability strategies, enabling systems of different types to operate as if a single fleet. While standards to help with all this may arrive in future, for now a robotics integration and execution platform will provide an attractive alternative to traditional programming-heavy approaches.
I’m repeatedly asked, which companies use their supply chain networks as their anchor of corporate competitiveness, embracing variability, harnessing visibility, and competing with velocity?
The top supply chain networks I admire demonstrate a clear “competitive moat” with their supply chain networks and have a market-based strategic advantage. While I somewhat appreciate the historical answers to the question, “Who are your top supply chains?”¾the answers to this question tend to be based on the tactical views of balanced scorecards, return on equity or assets, and how supply chains impact business performance. However, my top supply chains are above that fray.
I am a true believer that strategy is very different from tactics. So, I put a different lens on the question. My top supply chains are my industry “icons”: Intelligently Curated Orchestration Networks. Companies that see their supply chain networks as strategic assets embrace variability, harness visibility, and compete with velocity by deliberately curating their supply chain network.
The supply chains I admire use their supply chains not just as logistical tools but as strategic weapons, transforming them into powerful engines of market-based advantage to rise above the competition. These companies Intelligently Curate and Orchestrate their Network.
What supply chains truly stand out?
Which companies have redefined the role of supply chains, turning complexity into opportunity and positioning themselves as leaders in the face of uncertainty? Three companies that are using their supply chain networks as an anchor of corporate competitiveness are Banner Engineering, Tracegains, and Altana.
Banner Engineering
At the heart of Banner's success is its ability to embrace variability by harnessing the visibility of their customer's wants and needs and a deep understanding of their suppliers' capacities and capabilities. This insight allows them to embrace variability by serving multiple industries with thousands of different products at an unmatched velocity. Banner doesn't merely adapt to change; it thrives on it. Each year, they introduce over 30 new products, consistently creating solutions that customers love.
Minneapolis-based Banner Engineering, founded in 1966, has emerged as a leading designer and manufacturer of industrial automation products. With a portfolio of more than 10,000 products, Banner serves multiple industries, including automotive, food and beverage, pharmaceuticals, packaging, electronics, materials handling, and logistics. Their extensive range includes award-winning sensors, wireless systems, machine safety equipment, indication devices, and LED lighting.
Banner's supply chain is not viewed as a cost center but as a strategic advantage. By leveraging a network of 5,000 engineers and support personnel, Banner has built a 360-degree view of its ecosystem. This finely tuned machine allows them to recombine ideas, technologies, and processes while continuously delivering value. It's this interconnectedness—between customer needs and supplier capabilities—that enables Banner to stay ahead of the competition, not just today but in the uncertain future that lies ahead.
The company's engineering prowess is a key factor in its success. Banner designs and engineers products that create a preferred customer lifecycle experience. Their ability to combine and recombine with speed, quality, consistency, and support is unparalleled. Design engineering and orchestrating the supply chain have become Banner's competitive advantage.
Banner's approach to innovation is about velocity—the ability to accelerate innovation, design new solutions, and respond to customer needs at a speed unmatched by their competitors. This is the secret of supply chain mastery. It's not just about being fast or efficient; it's about seeing the interconnections and using that visibility to continuously create new products and services with velocity.
Banner's global impact is significant, with operations on five continents and a worldwide team of over 5,500 employees and partners. In fact, a Banner product is installed somewhere in the world every two seconds. The company's commitment to personalized service and attentive support, offering both face-to-face and virtual interaction with customers, has helped them solve tough applications and advance manufacturing processes globally.
Banner Engineering's success stems from its ability to embrace variability, harness visibility, and compete on velocity. By leveraging their engineering knowledge and relationships with customers and suppliers, Banner continues to innovate and provide cutting-edge automation solutions for manufacturers worldwide.
TraceGains
TraceGains' success can be directly tied to empowering manufacturers to embrace variability through their massive catalog, which allows them to rapidly increase the velocity of product introduction and their ability to harness visibility and embrace variability, enabling a high-velocity "ingredients to product" supply chain. The company has positioned itself as a de facto standardizer of processes and methods for sourcing, building trust that allows its ecosystem to rapidly source, assemble, and reassemble ingredients-based products with unmatched velocity, quality, and process assurances.
Founded in 1998 and headquartered in Westminster, Colorado, TraceGains has emerged as a pioneering force in the food and beverage industry. The company's innovative platform provides a 360-degree view of a hyperspecialized ecosystem, connecting ingredients manufacturers with consumer product manufacturers across a vast network of 75,000+ supplier locations and 525,000+ ingredients/items.
TraceGains' supply chain network serves as both a graph and an intersection point, mapping suppliers against product requirements, quality credentials, and manufacturer pedigree requirements. This comprehensive view forms the foundation of the company's competitive moat, providing unparalleled insights and capabilities to its clients.
The power of TraceGains' platform is exemplified by its approach to ingredient taxonomy. For instance, an ingredient as seemingly simple as garlic is meticulously categorized within their network, from raw and organic to processed, chopped, and packaged in specific container sizes. This granular level of detail enables precise matching and sourcing capabilities.
TraceGains' intelligent network continuously monitors global events through “horizon scanning,” tracking adverse events, import refusals, and recalls. This real-time intelligence allows customers to remain informed about issues relevant to their specific ingredient needs, avoiding unnecessary concerns about unrelated incidents.
A key strength of TraceGains lies in its commitment to standardization and curation. Working closely with large customer advisory groups, the company has developed standardized data formats for numerous forms and data types, including allergens, nutrition, sustainability, and supplier and item risk assessments. This standardization significantly reduces friction in the supply chain, as suppliers can enter data once in a standardized format, which then automatically propagates to all their customers on the network.
TraceGains rapidly accelerates the velocity its customers can source, assemble, and reassemble its products. By leveraging artificial intelligence and standardizing data across its network, TraceGains enables manufacturers to source, assemble, and reassemble products with unprecedented speed and precision. The company's approach transforms potential chaos into order, using the power of its supply chain network to anticipate disruptions and act proactively.
Their supply chain’s main strength? Turning chaos into order. TraceGains has turned variability into its greatest strength, enabling a supply chain that is as agile as it is reliable and capable of meeting the unique demands of each customer while sourcing from the most appropriate suppliers with the highest fidelity at velocity.
Altana
Altana enables its customers through its supply chain network to embrace variability by providing a digital, dynamic, universal global supply chain map. By harnessing visibility through its federation, Altana allows for the standardization of multi-party workflows, enabling companies to combine, recombine, monitor, and surveil their supply chain at high velocity.
Founded in 2018 and headquartered in New York City, Altana has emerged as a force in supply chain network management by operating on an even larger scale, connecting governments, logistics providers, and businesses around the globe through a federated system of supply chain intelligence, offering unprecedented visibility and insights into global value chains.
Central to Altana's innovation is its proprietary "federated learning" architecture. Unlike traditional centralized data models, Altana has pioneered a decentralized, "hub-and-spoke" approach. This revolutionary design allows customers to share intelligence without ever exposing their underlying data, thereby maintaining data sovereignty, privacy, and security for all participants in the network.
The Altana “knowledge graph” is a testament to the power of this approach. It now comprises more than 2.8 billion shipments, tracking over 500 million companies and 850 million facilities down to the part-site level, with more than 125 million distinct facility-to-facility relationships. This vast network creates a common operating picture of the world's interconnected supply chains, spanning across governments, logistics providers, financial services companies, and other associated service providers.
Altana's Value Chain Management System enables real-time visibility into supply chains that cross borders and industries. For instance, a top global retailer uses Altana to understand potential upstream exposure to forced labor in its value chains, ensuring compliance with the Uyghur Forced Labor Prevention Act. Simultaneously, U.S. Customs and Border Protection (CBP) uses the same system to enforce this law, while logistics giants like Maersk utilize it to model global value chains for the shipments they handle.
This interconnected ecosystem allows for unprecedented coordination and streamlining of compliance and enforcement activities. Parties that would otherwise be unable to share data due to fragmentation, silos, and interoperability issues can now view the same network relationships, remediate compliance exposures, and act collaboratively to facilitate trusted trade and avoid disruptions at borders.
The impact of Altana's innovation extends far beyond individual companies. By creating a shared source of truth for global supply chains, Altana is helping to recalibrate and rebuild secure and trusted supply chains on a global scale. This approach aligns with key principles of supply chain network competitiveness: embrace variability, harness visibility, and compete with velocity.
My Industry ICONS
My industry ICONS have turned their supply chain networks into competitive weapons. They’ve learned that variability is not a hindrance but a source of strategic advantage. Through their supply chain networks, they enable their customers to embrace variability, harness visibility, and compete on velocity, which is what sets them apart. Like a finely organized complex adaptive system, they have curated and cultivated their hyperspecialized networks to achieve something competitively differentiated.
Banner Engineering, TraceGains, and Altana use their supply chain networks and 360-degree view to a strategic advantage. Their relationships and knowledge of their federations' capability and capacity define their strategic positions, and their ability to harness surveillance and enable rapid recombinant behavior creates their moats.
The companies that will dominate the future understand that success is not just about making the right tactical decisions on a day-to-day basis; it’s about building the infrastructure that allows you to evolve and adapt to tomorrow’s challenges. Banner Engineering, TraceGains, and Altana are not just companies—they are supply chain ICONs. Shining examples of what can be achieved when you embrace variability, harness visibility, and compete on velocity.