Understanding the Distribution Software Landscape of WMS, WCS, and WES
While the interest in software to manage distribution centers is high, it's often a challenge for logistics managers to choose which of the three main types of software solutions will work best for their operations.
Dan Gilmore is chief marketing officer at robotics software provider Roboteon. He has been a frequent writer and speaker on warehouse technologies for many years.
The interest in software to manage warehouses and distribution centers remains strong, fueled by omnichannel fulfillment requirements, growing adoption of automation in the DC and other trends.
One challenge logistics managers face is that there are actually three main types of software solutions that can be deployed in a distribution center, individually or in combination. There is a lot of confusion regarding the functionality provided by each type of solution and the boundaries between them – boundaries that can vary depending on the specific software vendors involved and the application scenario.
Those three software categories are:
• Warehouse Management Systems (WMS)
• Warehouse Control Systems (WCS)
• Warehouse Execution Systems (WES)
The recent growing prominence of Warehouse Execution Systems has especially muddied the waters, as it is a newer type of solution than the other two categories and therefore is less well understood. Adding to the challenge, the specific capabilities range widely across WES vendors, and there is clearly some potential overlap between WES and both WMS and WCS solutions.
Let’s start with Warehouse Management Systems, which provide inventory visibility and control within the four walls of a DC, and also direct the work to receive, put away, pick, replenish, pack and ship that inventory for customer orders, among other functions.
A true WMS is generally characterized by use of mobile, real-time data capture and system-directed work tasks, most commonly using wireless (radio frequency) terminals or alternatives such as Voice recognition systems.
Within the WMS universe there are significant variations, from sophisticated systems that can cost $1 million or more to acquire and implement for large and/or complex facilities to much more limited systems for simpler DC operations that require less advanced capabilities (some systems can even span both use cases).
Warehouse Control Systems, by contrast, refer to software that manages the movement of goods across various types of material handling equipment systems deployed in a DC. Most commonly, this involves conveyor movement of cartons/totes from “pick modules” on to sortation systems of one kind or another.
These handling systems can take many forms, such as mini-load Automated Storage and Retrieval Systems (AS/RS) and so-called “shuttle” systems, among many types of technologies.
In a conveyor system context, the WCS directs the movement of the belts and rollers when needed, and manages activities such as carton induction, merges, sortation/diverts and other carton/tote conveyor transport processes.
There can sometimes be some contention about how much “smarts” (decision logic) should go into the WCS. It is my view that all of the intelligence about where the products should be picked from and where they are ultimately to be delivered should come from the WMS, and that the WCS should simply execute those decisions on the material equipment.
But it doesn’t always work that way. In some cases, the WCS takes on some portion of the logical decision-making. This can happen for several reasons:
• The automation system provider is largely “in control” of the customer and the project, and lobbies for its WCS software to add more value in an expanded role. Since this involves issues and decisions that are hard to understand, the automation company sometimes gets its way.
• The WMS isn’t up to the job: Implementing new automation can be especially difficult in facilities using an older WMS that may not be capable of fully supporting the new operational requirements. Given that scenario, the argument may be that the easiest answer is to use WMS-like functionality in the WCS, if available.
• Side agreements between the WMS and WCS vendors: The reality is that the end customer often isn’t that involved in the details of the integration of the WMS and WCS, which includes decisions about which system does what.
Sometimes in these discussions, the two sides agree for some of the logic to be managed by the WCS, usually as the path of least resistance.
In any of these three scenarios, some smarts get put into the WCS. This can lead to issues down the road, because when changes are needed, it often requires modifications in both the WMS and the WCS, instead of just the WMS.
The WMS should have all the information it needs to make these decisions. The WCS should just take a decision about where a carton goes, deliver it, and then tell the WMS that it has done the job when complete.
Along Comes WES
More recently, the category of Warehouse Execution Systems or WES has gained growing market prominence. While this type of software has been around for a number of years, trends such as efulfillment and increased automation have raised the level of interest and adoption.
The vendors that developed WES solutions were driven by a belief that most WMS systems did not do enough to maximize utilization of materials handling equipment.
The argument was that the efficiency of such automated systems were simply not a concern for most WMS providers in the way they directed work.
There is, we believe, some truth in that general observation. However, today WES solutions address a wide variety of opportunities and challenges that go well beyond what is typically found even in advanced WMS solutions, including equipment utilization and more.
Though it varies by vendor, higher end WES solutions can be seen as having the following capabilities:
Real-time visibility to throughput, bottlenecks and events by individual processing area
Direct management and optimization of picking sub-systems, such as mobile robots, pick-to-light, Put Walls and more
Advanced, configurable optimization for order batching, release, picking and replenishment, orchestrating the flow of work across multiple areas
Workload balancing to maximize material handling equipment utilization and flow
Automated order release based on optimization opportunities, service commitments, shipping schedules and real-time condition monitoring
Sophisticated capabilities to plan, re-plan and dynamically allocate human and equipment resources
Let’s take the example of the increasingly popular Put Wall systems. A Put Wall is a fulfillment system that uses a physical structure to create a series of “cubbie holes” or slots into which products for customer orders are placed, or put, after picking. Each slot holds products for all, or part, of an individual customer order.
In that context, the WES would decide which orders in the available pool are best suited to go through the wall modules, given there is often more orders than wall capacity. The WES would optimally determine which orders in the pool can be most efficiently picked and “put” to the wall, sending others that are less wall efficient through another channel, such as perhaps cart picking.
The WES would then optimally combine orders into what we might call “wall waves,” batching orders to drive both pick and put productivity. It would also consider processing and transport times from various picking areas and systems, so that different line items in an order show up at the wall at about the same time, keeping a high turn-rate for the wall’s “cubby holes,” which is key to Put Wall throughput and effectiveness.
The WES might also manage the flow of work into the Put Wall area based on the conditioning monitoring capabilities noted above, avoiding congestion while also ensuring there is always enough work.
This is just one of many potential scenarios.
A logical question from this application example is this: Could some of this functionality be provided by an advanced WMS alone? In some cases, for some of the capabilities, the answer is probably Yes. However, this level of optimization and orchestration is really not available today in WMS alone.
There are several other important points related to the exciting new area of WES software.
First, it turns out that WES benefits are not only for highly automated DCs, the types of facilities most closely associated with WES deployments to date. But WES can provide the same type of orchestration and optimization benefits to manual DCs and those with mid-level automation.
The basic concept and functionality applies equally to all those DC types. Human workers in say a case picking area are a resource not conceptually different than a piece of automation in terms of planning and capacity/constraint management, though the human resources can often have more flexible capacities based on being able add more labor to the mix, versus fixed equipment rates.
Another important point is that WES can in many cases be beneficially added on top of an existing WMS, perhaps breathing new life and productivity into an aging or light functionality WMS without the need for a full replacement.
Typical WES Benefits
The types of results and benefits we are seeing from WES deployment include the following:
Double digit-plus improvement in labor productivity
Significant reduction in supervisory overhead
Reduced/better managed overtime
Improved throughput, closing the gap between theoretic and actual throughput of a facility or individual sub-systems
Ability to easily and quickly evaluate and deploy new picking sub systems/technologies
More consistent meeting of customer service commitments with little end-of-day “chaos”
Improved material handling system utilization
WES offers a powerful new tool in the logistics manager’s arsenal, whether deployed as a standalone solution or together with a WMS, in what we might call a Warehouse Management and Execution System.
These advances in WES are also leading to the near term arrival of what Gartner calls the “autonomous WMS,” employing system-made decisions, powered in part by artificial intelligence and machine learning, which significantly reduce or eliminate the human decision-making still heavily required even in advanced WMS deployments.
It is a future that, in reality, is really here today.
In an era of rapid geopolitical change, supply chains have evolved from operational necessities to strategic assets. Trade tensions, regional conflicts, and localization-focused economic policies are reshaping global supply chain strategies, with significant implications for the United States and other regions. This shift demands a holistic approach that balances cost efficiency with resilience.
This report integrates insights from various regions to provide a US-centric perspective on the evolving supply chain landscape while examining the interplay between American strategies and global trends.
A New Era of Risk and Resilience
Geopolitical risks, including trade tariffs, sanctions, and conflicts, have fundamentally altered supply chain management. Unlike natural disasters, many of these disruptions are predictable, though their timelines may be uncertain. This predictability enables businesses to transition from reactive to proactive planning.
In the United States, companies are increasingly adopting "just-in-case" strategies to enhance agility and flexibility. These approaches include diversifying suppliers, strengthening regional sourcing, and embedding supply chain considerations into executive-level decisions. This shift recognizes that supply chains are not merely logistical systems but critical enablers of competitive advantage.
Regional Perspectives: Reshoring, Localization, and Diversification
North America: Reshoring and Economic Reindustrialization
The U.S. has witnessed a manufacturing renaissance, with over $1.6 trillion invested in domestic production over the past five years. Key sectors, such as semiconductors, are benefiting from federal incentives aimed at reducing dependency on foreign suppliers and enhancing resilience. This effort is complemented by nearshoring initiatives with Mexico and Canada, aligning with "China-plus-one" strategies to diversify sourcing and mitigate risks.
Investment in U.S. manufacturing has surged by 400% in five years, with construction spending jumping from $74 billion in 2020 to $250 billion in 2024. Examples include Intel’s $20 billion investment in Ohio, creating a "Silicon Heartland," and Albemarle’s $1.3 billion lithium battery facility in South Carolina.
Nearshoring is also booming, with investments in Mexico doubling and Southeast Asia seeing $250 billion annually as part of diversification strategies. Federal initiatives like the CHIPS Act are further securing strategic sectors, such as semiconductors and energy.
Advanced tools like real-time network optimization and scenario-based planning are playing a crucial role in this realignment. These technologies enable businesses to anticipate disruptions and adapt effectively, transforming supply chains into both defensive mechanisms and offensive strategies.
Asia-Pacific: Decoupling and Realignment
China remains a central player in global supply chains, but trade tensions with the US are driving companies to reconsider their reliance on the region. Southeast Asia is emerging as a favored alternative, offering competitive labor costs and expanding manufacturing ecosystems.
The US-China trade relationship influences global supply chain decisions, with ripple effects felt in Europe and beyond. Companies must navigate this dynamic while balancing resilience and cost considerations, often blending regional and global strategies.
MENA Region: Localization as a Strategic Priority
In the Middle East and North Africa, localization efforts are transforming supply chain strategies. Initiatives like Saudi Arabia's Vision 2030 and projects such as Neom are creating unprecedented demand for materials and labor while prioritizing localized supply chains. These changes reduce reliance on imports, encourage technology transfers, and align with broader economic modernization goals.
For U.S.-based companies operating in the region, early collaboration with local stakeholders can streamline operations and foster long-term resilience.
Europe: Balancing Independence and Interconnectivity
Europe’s response to geopolitical challenges, such as the Russia-Ukraine conflict, underscores a push for onshoring and nearshoring in critical sectors like electric vehicle batteries. However, Europe’s economic integration with China complicates efforts to enhance domestic independence.
US businesses operating in Europe must navigate these complexities, leveraging technologies for real-time insights and fostering robust supplier relationships. A hybrid strategy—balancing localization with global integration—is often necessary to maintain competitiveness.
Emerging Risks and Strategic Adaptations
Cybersecurity: The Overlooked Vulnerability
Cyber threats pose a significant risk to supply chains. Nation-state actors targeting supply chain networks underscore the need for robust cybersecurity measures. For US companies, integrating cyber resilience into supply chain strategies is as critical as traditional risk management practices.
Balancing Cost Efficiency and Resilience
The pandemic highlighted the trade-offs between cost efficiency and resilience. Geographic and supplier diversification, long-term contracts, and advanced automation tools are becoming standard practices. US companies are increasingly adopting reshoring, nearshoring, and friend-shoring strategies to minimize risks and regain control over intellectual property and manufacturing capabilities.
Building the Future: From Efficiency to Adaptability
Supply chains are evolving into dynamic networks designed for resilience and adaptability. For US businesses, this transformation involves:
1. Strengthening Relationships: Collaborative partnerships with key suppliers ensure mutual support during disruptions.
2. Leveraging Technology: Advanced analytics and real-time data enable informed decision-making and risk mitigation.
3. Designing for Resilience: Integrating supply chain considerations into product design enhances adaptability.
4. Embedding Foresight: Scenario-based planning helps prepare for a range of potential disruptions.
5. Harnessing Innovation: Predictive technologies like AI are transforming risk management. Examples include DHL tracking 10M+ data points daily to predict disruptions and reroute shipments in real time. Autonomous supply chains and micro-factories, like Amazon's robotics-driven warehouses, are shaping the future with enhanced efficiency and sustainability.
The Strategic Imperative of Supply Chain Resilience
In a complex geopolitical environment, supply chains have become strategic assets that offer competitive advantages. By prioritizing resilience, adaptability, and collaboration, US businesses can navigate uncertainties while capitalizing on opportunities. The interplay between American strategies and global trends highlights the importance of viewing supply chains as drivers of innovation and growth.
Closing Advice for Leaders
"Know where you stand and move with purpose."
Understand your multi-tier exposure to risks and align your organization around scenarios you are optimizing for. This is a unique moment to transform supply chains—not just to mitigate risk but to seize opportunities. Today’s disruptions will define tomorrow’s winners. Use this checklist to ensure your organization is prepared to lead:
1. Map Multi-Tier Risks: Identify vulnerabilities and exposures across your supply chain, from suppliers to distribution.
2. Align on Scenarios: Define the key scenarios your organization needs to optimize for, balancing risk mitigation and growth potential.
3. Strengthen Resilience: Diversify sourcing, invest in redundancy, and ensure agility in your operations to adapt to unforeseen disruptions.
4. Leverage Technology: Use advanced analytics, AI, and real-time data to gain visibility and enhance decision-making.
5. Reassess Partnerships: Collaborate with suppliers and logistics providers who align with your strategic goals and are committed to long-term resilience.
6. Communicate Purpose: Build alignment across your organization by making resilience and innovation a shared mission.
Geopolitical volatility is not just a challenge—it’s an opportunity to redefine how we build and lead supply chains. Lead with purpose, agility, and innovation. Let’s shape the future together.
Insights from Supply Chain Executives
A snap poll of 32 supply chain executives conducted during an Efficio webinar revealed the following:
Urgent Needs: Supplier diversification strategies topped the list, cited by 10 respondents, followed by upskilling for risk-focused procurement and scenario planning.
Key Obstacles: Resistance to change within organizations and a lack of expertise were the most significant barriers to adopting resilience strategies, highlighting the need for cultural and skill development.
Retailers should take advantage of their brick-and-mortar locations not only to satisfy the growing demand for “buy online pickup in store” but also to support microfulfillment efforts for e-commerce.
Retailers are increasingly looking to cut costs, become more efficient, and meet ever-changing consumer demands. But how can they do so? The answer is updating their fulfillment strategy to keep pace with evolving customer expectations. As e-commerce continues to dominate the retail space and same-day delivery has become the norm, retailers must look to strengthen their “buy online pick up in store” (BOPIS) and microfulfillment strategies to stay ahead.
BOPIS allows customers to order online and pick up items at the retailers' brick-and-mortar location, and microfulfillment involves housing a retailer’s products closer to the consumer to improve delivery times. While these strategies each serve different purposes, both are centered around getting the product closer to the consumer to ensure faster fulfillment. By combining the two, retailers will be primed to meet customers’ needs—now and in the future.
The store of the future: meeting customers where they are
While e-commerce has become the top way for many consumers to shop today, building the store of the future does not mean focusing solely on an online fulfillment strategy and abandoning physical stores entirely. Instead, retailers can take advantage of their brick-and-mortar locations, often already situated in “hot spot” areas, to support microfulfillment efforts for e-commerce. These locations can also cater to the growing demand for BOPIS options, with 61% of consumers choosing to shop with a retailer that offers BOPIS over one that does not, according to recent Körber Supply Chain Software research.
When developing a fulfillment strategy, retailers should look to be able to satisfy customer needs at any moment in time. With the surge in same- or next-day shipping, consumers are no longer as interested in walking around a store to locate products or waiting many days for their items to arrive. Whether it’s on their doorstep or at the storefront, customers want their products as quickly as possible. For example, Körber Supply Chain Software found 29% of BOPIS shoppers would like their products to be ready almost immediately or within 30 minutes after placing an order.
Shoppers know which retailers can satisfy their need for quick fulfillment and will likely gravitate towards those companies for their shopping needs. For example, I recently placed a BOPIS order with a retailer, and when I arrived later that afternoon, my order still had not been picked yet. The retailer let me know that though I was currently there, based on their picking process, there were still multiple orders ahead of mine. While we both saw the product on the shelf, they were unable to fulfill my order given the inefficient process, prompting me to question whether I would continue to be loyal to that retailer.
To be successful, the store of the future must leverage technology to make the physical store a powerhouse for BOPIS and microfulfillment. By leveraging tools that provide insights on inventory location and consumer demand, companies can make informed decisions on the best approach for seamless fulfillment. So, how can companies get started with future-proofing their stores
How to develop a winning hybrid-fulfillment strategy
While meeting consumer demand is top of mind for retailers, operational efficiency and cost reduction are also priorities. It is not enough to just deploy BOPIS and microfulfillment; companies must focus on finetuning these strategies to maximize success. Some ways to do so include:
1. Utilize the “only handle it once” (OHIO) method: In a warehouse environment, companies keep a close eye on how much it costs to touch a product before they sell it. Typically, it is most cost-effective and efficient for companies to only handle it once. A similar consideration should be used for fulfilling orders through BOPIS or microfulfillment. For a BOPIS order, this might mean the product goes directly from the backroom of a store to a customer instead of being stocked on the shelf. For microfulfillment, this might mean going from a microfulfillment site directly to the consumers’ door.
2. Deploy solutions for inventory visibility, management, and communication: To successfully fulfill both online and in-person orders, retailers must have full visibility into the inventory within their warehouses and store locations and across the supply chain. From a BOPIS perspective, stores may be competing with in-person shoppers for the same items on the shelf. Therefore, it is key for retailers to fully develop their backroom inventory strategy, which may mean keeping some inventory off the shelves. While it is important for shoppers in store to have access to the full breadth and depth of assortment, it is also important that shoppers who buy online can get their order fulfilled.
Some retailers have already started operating like the store of the future. Reformation, a sustainable clothing store, has deployed an innovative retail concept at their Boston location where they only showcaseone of each garment. If a customer wants to try on an item, they use a tablet to request their size, and a sales associate retrieves the item from the store’s large backroom and brings it directly to the customer’s dressing room. BOPIS could be added to this arrangement, so that customers shopping in the store will have their needs met and customers shopping from home can ensure they will not receive a late order cancellation or delayed fulfillment.
Furthermore, having full visibility into inventory at physical stores can be leveraged on the microfulfillment side as well. Given that brick-and-mortar stores are strategically placed in areas where there is high consumer demand, their backrooms can also function as fulfillment centers for online orders, ensuring that the product gets into the customer’s hands as quickly as possible.
3. Continually analyze fulfillment strategy and fine-tune operations: Consumer demand is always evolving, making it difficult to predict what will be the next shift in expectations. Given this, it is critical for retailers to continually collect and analyze data, such as stock keeping unit (SKU) velocity, to ensure that they have an effective strategy.
With the demand for faster fulfillment, retailers will need to utilize this data to fine-tune their operations and ensure they are able to access the necessary products. To do so, retailers must examine backroom operations to make sure stocking items can readily be picked and staged for pickup. This approach also makes it possible, and easier, for retailers to ship direct to the consumer if they want to provide that option.
Looking ahead: hybrid fulfillment strategies in 2025 and beyond
As we head into 2025, companies are going to increasingly focus on how they serve their customers and ways to stand out among their competitors. If they have not done so already, many major retailers will utilize both BOPIS and microfulfillment to effectively and efficiently meet customers where they are. Looking ahead, customers will continue to demand faster fulfillment and more convenient ways to shop, making it critical for companies to fine-tune their BOPIS and microfulfillment strategies to avoid falling behind. By utilizing the above tips, decision-makers will have the insights they need to properly stock their stores and microfulfillment centers and meet customer needs.
In 2015, blockchain (the technology that makes digital currencies such as bitcoin work) was starting to be explored as a solution for supply chains. It promised cost savings, increased efficiency, and heightened transparency, among other benefits. For that reason, many companies were happy to run pilots testing blockchain for themselves. Today, these small-scale projects have been replaced by large-scale enterprise adoption of blockchain-based supply chain solutions. There are plenty of choices now for blockchain supply chain products, platforms, and providers. This makes the option to use blockchain available now to nearly everyone in the sector. This wealth of choice does, however, make it more difficult to decide which blockchain integration is best (or, indeed, if your organization needs to use it at all). To find the right blockchain, companies need to consider three factors: cost, sustainability, and the ultimate goal of trying new technology.
Choosing the right blockchain for an enterprise supply chain begins with the most basic consideration: cost. Blockchains work by securely recording “transactions,” and in a supply chain, those transactions are essentially database updates. However, making such updates has varying costs on different chains. If a container moves locations, that entry is updated, and a transaction is recorded. Enterprises need to figure out how many products, containers, or pieces of information they will process daily. Each of these can be considered a transaction. Now, some blockchains cost not even $1 to record a million movements. Other chains can cost thousands of dollars for the same amount of recording. Understanding the amount of activity you will need to record against the cost of transactions is the first place for an enterprise to start when considering blockchain. Ask the provider which blockchain their product is built on, and its average transaction cost. This will help you find the most cost-effective product or integration.
The question of cost becomes even more important when your supply chain partners have other transparency obligations, like that of a “Protected Designation of Origin” product. This kind of requirement means that your adoption of blockchain will likely involve more transactions, or records, to serve your purpose, which means utilizing a blockchain with lower costs is imperative. This was the case for producers of Fontina cow’s cheese. This is a “Protected Designation of Origin cheese,” which means it must come from the Aosta Valley (and only the Aosta Valley) in Italy. Utilizing blockchain helps prove the provenance of this artisanal cheese to its customers and partners, which is one of the reasons it was adopted by the group responsible for its production (the Consortium of Producers and Protection of Fontina PDO). However, when reporting on their adoption of blockchain in their supply chain, they also acknowledged that the potential high costs of using the technology were a concern (but this was allayed by their choice of blockchain platform and design of their pilot).
The second consideration is sustainability. Supply chain partners are being pressured to deliver on ambitious environmental, social, and governance (ESG) targets across the board. The addition of new technologies to any system, especially technologies like blockchain and artificial intelligence (AI) that are known for their energy use, can be counterproductive to meeting these expectations. However, just as different blockchains have different costs to run transactions, so too do different chains have different environmental footprints. This can also be easily vetted by asking your provider if the chain is proof-of-work or proof-of-stake.
Proof-of-work is most well-known because it is used by bitcoin, and can cost an extremely high amount of energy and electricity to run. If the blockchain is proof-of-stake, it is more likely to be environmentally friendly. The good news is that many supply chain and logistics service providers are stepping in to offer these greener blockchains as an option for their projects. One of these is Finboot in Spain, which worked with the energy company CEPSA to implement blockchain to trace vegetable oil from its source to its end use in its biodegradable surfactant production. Still, ask for their sustainability credentials anyway. If there’s any reason to doubt that the blockchain being used or the solution being proposed is carbon-neutral, the solution has to be disregarded. There’s just no reason to adopt more technology if it will present more problems later on.
The final consideration is the toughest but also the most rewarding: the ultimate goal of adopting blockchain. What improvement is the most important to your business? Blockchain could address several of them. For example, there is a movement towards maintaining a fair trade for goods like chocolate and coffee. However, the true “fairness” of the provenance is only as good as the records. Blockchain can help here, as proven by the household Italian coffee brand Lavazza.They integrated blockchain to simplify and streamline the supply chain journey of its La Reserva de Tierra Cuba coffee bean, making it easy for consumers to see the journey from farm to cup. Each coffee bean harvest and reception, environmental data and processing information, quality control, and transportation are recorded on a publicly available blockchain for the company and the consumer to use. They are also using a carbon-neutral chain with low costs, helping them hit their sustainability as well as their fair-trade goals.
Improving internal provenance records is also a valid reason to adopt blockchain, making it easier to maintain a stringent, auditable record that can be provided to other departments, shareholders, governments, or regulators. This kind of provenance can be more detailed and more sensitive to attempts to access or change the data. So, using blockchain to certify medicine shipments, as one example, allows an enterprise to securely control a record of authentic, noncounterfeit medications. This is especially important if counterfeit medicines end up causing harm and government agencies investigate. Otherwise, blockchain can help make supply chains more resilient to digital attacks or intrusion, reduce costs of maintaining records, fight the threat of counterfeit goods, and more.
The supply chain sector is under pressure to be even more efficient and reliable despite a challenging economic and geopolitical landscape. Still,a recent report from EY stated that enterprises plan to “shake up their supply chain strategies to become more resilient, sustainable, and collaborative with customers, suppliers, and other stakeholders.” If that is the case for your organization, then certainly blockchain can help you. Blockchain’s internal provenance and integrity makes a supply chain more resilient, including by helping identify potential disruptions early, streamlining regulatory compliance and internal audits, and detecting counterfeit products and fraudulent activities. Blockchain is also a tool for collaboration with your stakeholders. Lavazza is just one example of how it can be used to give customers verifiable information about product origin, journey, and authenticity, building confidence and loyalty through transparency and traceability. And if you choose a blockchain that is itself sustainable, it can help achieve sustainability goals too. The most important filter, however, remains the ultimate goal. What do you want to improve or change about your operations? If the answer involves becoming more resilient, more transparent, or more efficient, blockchain can help. Use this goal to evaluate your options first, followed by an analysis of costs and its sustainability metrics. By considering these three factors, you are more likely to find a scalable, resilient, and efficiency-delivering use of blockchain in your supply chain business.
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Balancing global sourcing and local availability can improve supply chain resiliency and sustainability.
In today's economic environment, companies are continuously pressured to reduce costs to combat slower growth; to offset increases in material prices, energy, and transportation; and to counterbalance various other pressures, such as inflation. Despite these issues and the economic instability worldwide, companies must continue to differentiate themselves and find growth opportunities to compete in the global marketplace. For example, in order to boost revenues and fuel growth, many companies are now under as much pressure to reduce product life cycles and speed-to-market as they are to find savings and reduce operational costs.
After steering through the challenges of the COVID-19 pandemic, procurement continues to face new disruptions driven by geopolitics. For example, many procurement teams are continuing to deal with issues related to the ongoing Russia-Ukraine war that began in early 2022. More recently, the Israel-Palestine conflict and disruptions in the Red Sea and Suez Canal have forced global freight providers to reroute shipping containers around Africa, which has intensified costs and increased lead times.
The ever-expanding volatilities of global supply have caused many companies to revisit their procurement strategies and put more focus into multisourcing, nearshoring, and regionalizing their supply chains to improve resilience against such disruptions. In a recent Gartner survey, 63% of respondents said they were investing in multisourcing to “achieve greater resilience and/or agility.” Similarly, according to McKinsey’s “2023 Supply Chain Pulse Survey,” “almost two-thirds (64%) of respondents say that they are currently regionalizing their supply chains, up from 44% last year [in 2022].”
Multisourcing is a great strategy for responding to risks and threats by having alternative sources of supply or backup supply. Essentially, it is about diluting the risk over multiple suppliers. Sourcing diversification across distinct geographies and/or nearshoring can also mitigate the risk from sudden changes in import tariffs due to trade wars.
While this trend is pointed at enhancing the resilience of global trade in the face of disruptions, it is a colossal undertaking for procurement teams to reorganize complex global supply chains. Procurement now needs cope with new challenges, such as finding and qualifying new providers, cutting supply lead times, and reducing logistics complexities.
Most groups of companies or large multinational organizations which operate several establishments adopt some compromise between purchasing globally and buying locally, aiming to balance the advantages of centralization with the flexibility of decentralization. This transformation will require a strong focus on supplier relationship management to develop these reimagined supply bases and ensure that new suppliers meet the company’s standards when it comes to service levels, cost improvement initiatives, environmental key performance indicators (KPIs), and quality control.
For a real-world example, let’s consider Toyota. Famous for its “just in time” (JIT) production system, Toyota relies on long-term, strong relationships with its suppliers. By developing local suppliers and investing in their capabilities and capacities for years, Toyota has built trust and loyalty among its suppliers while achieving substantial stability in its supply chain. Local suppliers are more responsive and can deliver products faster than those located farther away. This approach has increased efficiency in production processes, enabling lower shipping and warehouse storage expenses. Thanks to this deeply integrated system with suppliers, Toyota has shown resilience against supply volatilities and maintained its leadership position in the global automotive marketplace. By incorporating local suppliers into its plans and managing inventory just in time, Toyota has gained a financial inventory benefit and cost advantage over its competitors. Furthermore, partnering with local producers is good for the environment, because it reduces global shipping and the company’s carbon footprint. “Glocalization” combines the global sourcing with the proximity of local availability of critical supplies. Think global, act local!
A more collaborative approach
This is why in more recent years much more attention has been paid to the development of “mutual” supplier-buyer relationships, where the benefits of doing business together arise from sharing and exchanging ideas. Effective and regular communication is the cornerstone of a strong supplier-buyer relationship; it aids in understanding each other's capabilities and expectations, and it fosters a sense of partnership. This is in complete contrast to short-sighted and adversarial relationships, where the focus is only on performing a financial transaction.
In the collaborative approach, the buyer organization seeks to develop a long-term relationship with the supplier. Establishing strong, enduring, and mutually beneficial relationships with a strategic supplier is a critical step in improving performance and ensuring consistent quality across the supply network. This is particularly important when adopting a glocalization strategy to build reliable supply chains that in turn benefit the customer experience.
The strategic view is that the buyer organization and the supplier should share a common interest, and both should seek ways of adding value in the supply chain that build a satisfactory outcome together. Both parties must invest in trusting and supporting the relationship with the intention of identifying and implementing improvements and innovations. Embedded in this approach is the commitment that any benefits that are achieved will be shared, a process not possible with a simple transaction. The organizations concerned will seek to come together and jointly set targets for overlapping interests.
This shift requires the role of sourcing to move away from a transactional one focused on materials and services management and toward a more strategic role, aligned to long-term business requirements. To be successful, supplier relationship management must play a pivotal role.
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An advanced transportation management system can help with route optimization, real-time tracking, multimodal management, and predicting potential supply chain challenges.
A transportation management system (TMS) is a critical tool for all supply chain and logistics practitioners. It provides shippers, third-party logistics companies (3PLs), and fourth-party logistics providers (4PLs) with the visibility they need to manage the supply chain and optimize the movement of products and goods. There are various types of transportation management systems, and while using a basic TMS is better than no TMS at all, advanced transportation management systems offer enhanced functionality and can scale with you as your business grows.
Getting the right TMS in place can have considerable benefits, as a TMS helps with planning and executing the movement of goods on a comprehensive level, which aids in reducing the risks of disruptions at every point in the supply chain. Companies that better manage risk will see significant savings. Data from the supply chain risk intelligence company Interos found that of the organizations they surveyed in 2021, the average organization lost $184 million in global supply chain disruptions. Similarly, a McKinsey study found that, within 10 years, the cost of supply chain disruptions adds up to nearly half of a company’s profits.
What Is the Difference Between an Advanced TMS and a Basic TMS?
Differences exist between TMS solutions, with not every organization or product offering the same features. More advanced TMS solutions go further, providing greater visibility and control. Consider some of the differences of using an advanced TMS for your logistics operation.
Functionality
A basic, or “lite,” TMS solution offers some nice features and enhances productivity. It offers features related to basic routing and order management, and it gets your products moving.
By comparison, an advanced TMS will include additional tools to enhance success, including:
Advanced route optimization to take into account changing conditions or specific factors related to your business.
Real-time tracking so you can catch and adjust problems early on or offer real-time solutions for unplanned delays.
Multimodal management provides organizations with more options to move products faster and more efficiently and affordably, depending on the factors that matter most.
Predictive analytics is yet another benefit of an advanced TMS. Its ability to predict potential supply chain challenges allows for better planning and mitigates risks.
Scalability
A basic TMS solution is typically best suited for small businesses. It does not provide advanced features to support more complicated needs. The more complicated your logistics needs are, the more robust the features on your TMS must be, including both in the planning and execution stages.
An advanced TMS offers more of what you need if you are a medium-sized business planning to grow or if you are a large enterprise right now. It offers solutions to adapt to more complex and intricate supply chain models. In high-volume networks, this is critical. If you expect to see significant demand increases, or your supply chain experiences seasonal demand fluctuations, an advanced TMS is the better solution.
Data Integration
Organizations also must consider how well their existing data and tools will integrate into a new system. A basic TMS will facilitate some options but tends to have limitations on what types of products and solutions it will integrate with overall. More so, it does not have the ability to take the data it has and provide you with comprehensive analysis, but rather just offers the data for you to analyze yourself.
An advanced TMS goes further by providing more advanced analytics, including opportunities to incorporate the tools you need as you grow, such as an enterprise resource planning system, warehouse management system, order and inventory management tools, real-time visibility tools, and accounting systems. It also offers more comprehensive reporting tools.
Unlocking Your Full Potential
Partnering with a 4PL or managed transportation services provider and implementing an advanced TMS is a strategic play that's going to have a very dramatic impact on the profitability of your business’s profitability and resilience.
An advanced TMS equips companies with essential tools to capture and leverage data effectively, offering enhanced visibility, and control over logistics processes. By enabling real-time insights, predictive analytics, and seamless data integration, an advanced TMS transforms complex supply chains into strategic assets. This level of supply chain optimization empowers businesses to address disruptions proactively, drive growth, and maintain a competitive edge in today’s dynamic global marketplace.