EDGE Keynote: Morris Morrison discusses the importance of fostering a “contribution mindset”
EDGE24_Morris_Morrison
EDGE24_Morris_Morrison
The writer, speaker, and entertainer reminded attendees that serving others is the key to being a great leader—“your gifts will not become superpowers until you give them away.”
To kick off the 2024 EDGE Conference on Monday, September 30, CSCMP invited writer, speaker, and entertainer Morris Morrison to energize and inspire a crowd of around 2,000 attendees with a message about learning how to follow your own voice, the importance of relationships, and creating a contribution mindset.
As a motivational speaker, Morrison often speaks to kids, sports teams, and industry organizations. His first message to his listeners focuses on learning to follow your own voice.
With all the current disruptions impacted supply chains today—geopolitical conflicts, natural disasters, and a looming port strike, to name a few—Morrison says we need supply chain leaders who have the ability to trust their guts, now more than ever.
In fact, he suggests the biggest indicator that will allow professionals to separate themselves from others centers on your relationships—starting with the relationship with yourself. Whether it’s learning to trust your gut, putting yourself outside of your comfort zone, or uncovering your superpower, we must prioritize being present with ourselves and being open to grow.
Once you have developed a good relationship with yourself, you can then connect with others. When you prioritize relationships, says Morrison, you start to realize that you are not on your own when it comes to implementing best practices in your organizations. The supply chain industry is like a big family—sometimes dysfunctional and uncomfortable, but more often than not, it’s truly interconnected and powerful.
“The thing that's going to change you and your business over these next few years, more than anything, is not the physical capabilities of your supply chain compared to your digital capabilities,” explains Morrison. “The biggest thing that's going to change are the requests that you get from your customers that you decide to say yes to.”
This is where having a true “contribution mindset” comes into play. According to Morrison, we are not meant to serve just ourselves, we are meant to serve others. He says we are all born with innate gifts but we must remember that the only way to turn those gifts into superpowers is to give them away. When you say yes to helping others, you will not miss out on life-changing opportunities.
At the end of the keynote, Morrison left the audience with one last piece of advice, “If there's ever been a time for supply chain to come together, that time, that moment, is right now.”
A quick reaction in the first 24 hours is critical for keeping your business running after a cyberattack, according to Estes Express Lines, the less than truckload (LTL) carrier whose computer systems were struck by hackers in October, 2023.
Immediately after discovering the breach, the company cut off their internet, called in a third-party information technology (IT) support team, and then used their only remaining tools—employees’ personal email and phone contacts—to start reaching out to their shipper clients. The message on Day One: even though the company was reduced to running the business with paper and pencil instead of computers, they were still picking up loads on time with trucks.
“Customers never want to hear bad news, but they really don’t want to hear bad news from someone other than you,” the company’s president and COO, Webb Estes, said in a session today at the Council of Supply Chain Management Professionals (CSCMP)’s EDGE Conference in Nashville.
After five or six painful days, Estes transitioned from paper back to computers. But they continued sending clients daily video updates from their president, and putting their chief information officer on conference calls to answer specific questions.
Although lawyers had advised them not to be so open, the strategy worked. It took 19 days to get all computer systems running again, but at the end of the first month they had returned to 85% of their original client list, and now have 99% back, Estes said in the session called “Hackers are Always Probing: Cybersecurity Recovery and Prevention Lessons Learned.”
Artificial intelligence (AI) was front and center on the first day of the CSCMP EDGE 2024 conference, being held this week in Nashville. Two panel discussions on Monday, September 30, dealt with the ins and outs of AI and how it is being applied at logistics and transportation companies—today.
“Artificial Intelligence and Supply Chain” featured Chief Information Officers (CIOs) from industry-leading companies who described the basics of AI, how to apply it in logistics, and best practices for approaching AI initiatives. A second panel, “Leveraging AI for Sustainable Competitive Advantage in the Global Supply Chain,” featured experts offering insights on what it takes to create successful AI projects and where the technology is headed.
Each panel offered real-world examples of AI in use today, including automating quote responses, demand forecasting, inventory planning, and more.
EDGE 2024, sponsored by the Council of Supply Chain Management Professionals (CSCMP), runs through Wednesday, October 2, at the Gaylord Opryland Hotel & Convention Center in Nashville.
As the final hours tick away before a potential longshoreman’s strike begins at midnight on the U.S. East and Gulf coasts, experts say the ripples of that move could roll across the entire U.S. supply chains for weeks.
While some of the nation’s largest retailers were able to pull their imports forward in recent weeks to soften the blow, “the average supply chain is ill-prepared for this,” Tom Nightingale, the former CEO of AFS Logistics, said in a panel discussion today at the Council of Supply Chain Management Professionals (CSCMP)’s EDGE Conference in Nashville.
Despite that grim prognosis, a strike seems virtually unavoidable, CSCMP President & CEO Mark Baxa said from the stage. At latest report, the White House had declined to force the feuding parties back into arbitration through its executive power, and a voluntary last-minute session had failed to unite the International Longshoremen’s Association (ILA)’s 45,000 union members with the United States Maritime Alliance that manages the 36 ports covered under their expiring contract.
The ultimate impact of a resulting strike will depend largely on how long it lasts, the panelists said. With a massive flow of 140,000 twenty foot equivalent units (TEUs) of shipping containers moving through the two coasts each week, each day of a strike will require 7 to 10 days of recovery for most types of goods, Nightingale said.
Shippers are desperately seeking coping mechanisms, but at this point the damage will add up fast, whether a strike lasts for an optimistic “option A” of just 48 to 72 hours, a pessimistic “Option B” of 7 to 10 days, or even longer, agreed Jon Monroe, president of Jon Monroe Consulting.
The first full day of CSCMP’s EDGE 2024 conference ended with the telling of a great American story.
Author and entrepreneur Fawn Weaver explained how she stumbled across the little-known story of Nathan “Nearest” Green and, in deciding to tell that story, launched the fastest-growing and most award-winning whiskey brand of the past five years—and how she also became the first African American woman to lead a major spirits company.
Weaver is CEO of Uncle Nearest Premium Whiskey, a company she founded in 2016 and that is part of her larger private investment business, Grant Sidney, Inc. Weaver told the story of Uncle Nearest—as Nathan Green was known in his hometown of Lynchburg, Tenn.—to Agile Business Media & Events Chairman Mitch MacDonald, in a keynote interview Monday afternoon.
As it turns out, Green—who was born into slavery and freed after the Civil War—was the first master distiller for the Jack Daniel’s Whiskey brand. His story was well-known among the local descendants of both Daniel and Green, but a mystery in the larger world of bourbon and a missing piece of American history and culture. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
“I believed it was a story of love, honor, and respect,” she told MacDonald during the interview. “I believed it was a great American story.”
Weaver told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest, and has channeled it into an even larger story with the founding of the brand. Today, Uncle Nearest Premium Whiskey is made at a 323-acre distillery in Shelbyville, Tenn.—the first distillery in U.S. history to commemorate an African American and the only major distillery in the world owned and operated by a Black person.
Weaver and MacDonald's wide-ranging discussion covered the barriers Weaver encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she said she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, emphasizing a recent project to fast-track a new Uncle Nearest product in which collaborating with the company’s supply chain partners was vital.
Uncle Nearest Premium Whiskey has earned more than 600 awards, including “World’s Best” by Whisky Magazine two years in a row, the “Double Gold” by San Francisco World Spirits Competition, and Wine Enthusiast’s “Spirit Brand of the Year.”
CSCMP’s EDGE 2024 runs through Wednesday, October 2, at the Gaylord Opryland Hotel & Convention Center in Nashville.
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Miquel Serracanta of EAE Business School, Mark Baxa of CSCMP, and Sebastian Jarzebowski of Kozminski University sign an agreement making Kozminski University the newest CSCMP Academic Enterprise Member.
The Council of Supply Chain Management Professionals (CSCMP) and Kozminski University, a business school based in Warsaw, Poland, inked a deal on Sunday night, making Kozminski CSCMP’s newest Academic Enterprise Member.
This three-year collaborative membership will involve Kozminski using CSCMP educational content in its undergraduate supply chain program. As a result, Kozminski’s graduates will leave the program not only with a bachelor’s degree from the school but also certified through CSCMP’s SCPro certification program.
“This partnership emphasizes the global reach of CSCMP’s certification program and its applicability worldwide,” said Mark Baxa, CSCMP’s president and CEO.
Kozminski University’s Academic Director of Logistics and Supply Chain Management Sebastian Jarzebowki was on hand to sign the agreement at the CSCMP EDGE Conference in Nashville, Tennessee. Jarzebowski said that his students will benefit not only from receiving a globally recognized certification but also from joining a network of supply chain professionals.
Kozminski University joins the EAE Business School in Barcelona and the Rome Business School in the CSCMP Academic Enterprise Program. Baxa sees the membership program as a growth platform for the industry association not only in Europe but also worldwide.