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For Mattel, strategy and focus reign supreme

A man in a suit speaks on a stage in front of a display of Barbie dolls.

Roberto Isaias

Chief supply chain officer Roberto Isaias describes the toy maker’s transformation during keynote presentation at EDGE 2024.

Supply Chain Xchange Staff
By Supply Chain Xchange StaffOct 01, 2024
Supply Chain Xchange Staff
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We may be living in a world full of technology, but strategy and focus remain the top priorities when it comes to managing a business and its supply chains. So says Roberto Isaias, executive vice president and chief supply chain officer for toy manufacturing and entertainment company Mattel.

Isaias emphasized the point during his keynote presentation on day two of EDGE 2024, a supply chain conference sponsored by the Council of Supply Chain Management Professionals (CSCMP), being held in Nashville this week. He described Mattel’s journey to transform its business and its supply chain amid surging demand for Barbie-branded items following the success of the Barbie movie last year.

Isaias discussed the transformation on two fronts: Commercially, through the revitalization of its brands that began years ago, and logistically, through a supply chain strategy focused on effectiveness and cost leadership.

Today, Mattel makes millions of toys and is steadily moving beyond the toy aisle with its franchise mindset, becoming a major entertainment company as well. Isaias told the audience Mattel currently has two films in production and 14 others in development, and its television studio's business has 13 series in production with more than 35 in development.

And as for those supply chain gains? The company has saved millions, increased productivity, and improved profit margins—even amid cost increases and inflation. For the full story on Mattel’s transformation, see our feature story from this past summer.

And Isaias left the EDGE audience with five lessons he learned from his experience in leading change:

  1. The business is our boss;
  2. Don’t delegate complexity;
  3. Take bad news well;
  4. Be fair and take care of people;
  5. Lead the execution.

CSCMP’s EDGE 2024 conference runs through Wednesday, October 2, at Nashville’s Gaylord Opryland Hotel & Convention Center.

ArticlePlanFinance & Strategy
cscmp edgecscmp - council of supply chain management professionalscscmpcscmp edge 2024
ArticlePlanFinance & Strategy
cscmp edgecscmp - council of supply chain management professionalscscmpcscmp edge 2024

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