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Tracy Harvey is a doctoral student at the Nelson Institute for Environmental Studies at University of Wisconsin-Madison studying corporate sustainability with a certificate in Business Environment and Social Responsibility.
As companies invest in more sustainable practices, many are moving away from the traditional "take-make-dispose" linear economy and moving towards a more circular one. This model keeps materials within the economy as long as possible. To successfully transition to a more circular economy, companies must change how they design and create products, how they relate to their customers, and how they interact with other companies.