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Retailers need to carefully craft an omnichannel strategy that effectively integrates online and offline distribution channels while complementing the company’s overall go-to-market strategy. It also needs to outline how to allocate inventory, where and when to fulfill orders, and how to handle returns.
Retailers need to carefully craft an omnichannel strategy that effectively integrates online and offline distribution channels while complementing the company’s overall go-to-market strategy. It also needs to outline how to allocate inventory, where and when to fulfill orders, and how to handle returns.
The pandemic-driven surge in e-commerce has left virtually no aspect of the retail supply chain untouched, forcing retail leaders to rethink everything. A new survey by the MIT CTL examines some of the changes they've made and the challenges that remain.
The pandemic-driven surge in e-commerce has left virtually no aspect of the retail supply chain untouched, forcing retail leaders to rethink everything. A new survey by the MIT CTL examines some of the changes they've made and the challenges that remain.